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- Tasks: Manage and execute impactful email and SMS campaigns for top UK retailers.
- Company: Join a high-growth multi-brand retail group with a dynamic digital marketing team.
- Benefits: Competitive salary, employee discounts, pension, and growth opportunities.
- Why this job: Shape data-driven campaigns that reach millions and enhance your CRM skills.
- Qualifications: 2+ years in CRM/email marketing; strong analytical and communication skills.
- Other info: Collaborative environment with a focus on innovation and career development.
The predicted salary is between 24000 - 40000 £ per year.
A high-growth multi-brand retail group is looking for a CRM Executive/Manager to join its central digital marketing team, working primarily on a major home and DIY brand, with exposure to two other well-known UK retailers. You’ll help shape and deliver targeted, data-driven email and SMS campaigns that reach millions of customers across the UK and Ireland.
The Role
- Managing and executing end-to-end email and SMS campaigns for UK and ROI sites – from scheduling and build through to testing and send.
- Building and testing high-performing CRM campaigns, ensuring creative is on-brand and optimised for engagement and conversion.
- Developing and refining customer segments to improve targeting, relevance and overall campaign performance.
- Running A/B tests and performance analysis to improve open rates, click-throughs, conversions and automated journeys.
- Working closely with a Group CRM Manager and cross-functional teams (design, retail marketing, digital trading) to align on strategy, messaging and timings.
What they’re looking for
- At least 2+ years’ experience in CRM / email marketing, ideally in a fast-paced B2C or retail environment.
- Confident using CRM platforms to build, test and deploy campaigns; familiarity with analytics tools (e.g. GA) is a plus.
- Strong analytical mindset – comfortable using performance data to adapt and optimise activity.
- Clear, precise communicator who can work with multiple stakeholders and manage competing deadlines.
- Awareness of best practice and compliance in CRM (including GDPR).
What’s on offer
- Opportunity to work across three major UK retail brands in a growing, data-driven digital team.
- Competitive salary and benefits, including pension, employee discount and long service awards.
- Supportive, collaborative environment with real scope to grow your CRM skills and ownership.
- Additional benefits such as cycle to work scheme and a culture that values innovation and teamwork.
Freelance CRM Executive/Manager in Plymouth employer: Digital Gurus
Contact Detail:
Digital Gurus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Freelance CRM Executive/Manager in Plymouth
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend relevant events, and don’t be shy about letting people know you’re on the lookout for a CRM role. You never know who might have the inside scoop on an opportunity.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best email and SMS campaigns. Highlight your analytical mindset by including performance metrics and A/B test results. This will give potential employers a taste of what you can bring to their team.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of CRM best practices and compliance, especially GDPR. Be ready to discuss how you’ve used data to drive campaign success in your previous roles. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got some fantastic opportunities waiting for you, and applying directly can sometimes give you a leg up. Plus, it shows you’re genuinely interested in joining our team!
We think you need these skills to ace Freelance CRM Executive/Manager in Plymouth
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM Executive/Manager role. Highlight your experience in email marketing and any specific campaigns you've managed. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background makes you a perfect fit for our team. Keep it engaging and relevant to the job description.
Show Off Your Analytical Skills: Since we’re all about data-driven decisions, make sure to showcase your analytical mindset. Mention any tools you’ve used for performance analysis and how you’ve improved campaign results in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get the best chance to join our growing team!
How to prepare for a job interview at Digital Gurus
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM platforms mentioned in the job description. Brush up on how to build, test, and deploy campaigns effectively. Being able to discuss your hands-on experience with these tools will show that you’re ready to hit the ground running.
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've used data to drive decisions in your previous roles. Whether it’s A/B testing or performance analysis, having concrete examples will demonstrate your analytical mindset and ability to optimise campaigns.
✨Communicate Clearly and Confidently
Since the role involves working with multiple stakeholders, practice articulating your thoughts clearly. You might want to prepare a few scenarios where you successfully managed competing deadlines or collaborated with cross-functional teams to align on strategy.
✨Stay Updated on Best Practices
Familiarise yourself with the latest trends and best practices in CRM and email marketing, especially regarding GDPR compliance. Showing that you’re aware of industry standards will reflect your commitment to ethical marketing and customer engagement.
