At a Glance
- Tasks: Manage and optimise Google Ads campaigns across international markets with a focus on performance.
- Company: Rapidly growing global lead generation business in Macclesfield.
- Benefits: Competitive salary, performance bonuses, private medical insurance, and extra annual leave.
- Other info: Enjoy regular company events, team socials, and opportunities to win tickets to major events.
- Why this job: Take ownership of high-impact campaigns and work in a collaborative, ambitious team.
- Qualifications: 3+ years managing Google Ads, strong analytical skills, and experience with large budgets.
The predicted salary is between 34650 - 42350 £ per year.
I’m currently recruiting for a
Senior PPC Executive on behalf of a rapidly growing global lead generation business based in Macclesfield.
This is an exciting opportunity to join a high-performing performance marketing team managing multi-million-pound budgets across international markets. The successful candidate will take ownership of Google Ads activity across multiple products and verticals, with a particular focus on
Search and Performance Max .
The role
- Managing and optimising Google Ads campaigns across multiple markets.
- Developing strategies across products, regions and audience segments.
- Building and optimising Performance Max asset groups, audience signals and feed strategies.
- Analysing performance against key metrics including leads, CPL, ROAS, ROI and EPL.
- Conducting search term analysis and reviewing audience insights.
- Supporting creative testing and conversion pathway optimisation.
- Working closely with data, tracking, design and media teams.
- Refining bidding strategies, campaign structures and automation workflows.
- Contributing to reporting, testing roadmaps and wider paid search strategy.
- Keeping up to date with Google Ads developments, automation and AI tools.
About you
- At least three years’ hands-on experience managing Google Ads campaigns.
- Strong experience across both Search and Performance Max.
- A solid understanding of lead generation and performance marketing metrics.
- Experience managing large budgets and scaling campaigns.
- Strong knowledge of Google Ads features, bidding strategies and account structures.
- Confidence using Google Sheets, Excel and AI tools.
- An analytical, proactive and commercially minded approach.
- Strong communication skills and the ability to collaborate across teams.
Experience with international campaigns, particularly across the UK and US, would be advantageous.
Exposure to Microsoft Ads, Demand Gen, GA4, Google Tag Manager, conversion tracking, feed-based campaigns or PPC automation would also be beneficial.
The opportunity
- Competitive salary, dependent on experience.
- Performance-based bonus.
- Ownership of high-impact campaigns across international markets.
- Clear progression opportunities.
- Collaborative and ambitious team environment.
- Private medical insurance and life insurance.
- On-site parking.
- Additional annual leave opportunities.
- Regular company events and team socials.
- Opportunities to win tickets to major events and live performances.
This is an office-based, full-time position in Macclesfield , working closely with the paid media lead and supporting a wider PPC team that includes a junior executive.
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Senior PPC Executive in Macclesfield employer: Digital Gurus
Digital Gurus in Chesterfield is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a focus on employee growth, you will have access to ongoing training and development opportunities, alongside a competitive salary and performance-based bonuses. Join a team that values your expertise and encourages you to drive impactful digital strategies in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Senior PPC Executive in Macclesfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Gurus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Gurus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Gurus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Gurus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior PPC Executive in Macclesfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Gurus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Gurus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Gurus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Gurus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Gurus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Gurus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
