At a Glance
- Tasks: Create and optimise high-volume B2B cold email campaigns to generate leads.
- Company: Join a fast-growing digital marketing and customer acquisition business.
- Benefits: Enjoy a competitive salary, bonuses, free gym membership, and career progression.
- Other info: Collaborative team environment with regular socials and innovative projects.
- Why this job: Take ownership of the cold email channel and shape B2B outreach strategies.
- Qualifications: Experience in cold email marketing and strong data analysis skills required.
The predicted salary is between 36000 - 44000 £ per year.
Email Marketing Specialist (Cold Outreach) | Macclesfield (1-2 days in office/month) | Full-time | £35-40k
I’m currently recruiting on behalf of a growing digital marketing and customer acquisition business for an experienced
Cold Outreach Email Marketing Specialist .
This is an exciting opportunity to take ownership of a high-volume B2B cold email acquisition channel and help build a scalable strategy across multiple products, industries and international markets.
This is not a traditional 1-to-1 sales outreach position .
I’m looking for someone with hands‑on experience building and scaling cold email campaigns, managing large B2B prospect databases, protecting deliverability and turning campaign data into measurable leads and revenue.
- What you’ll be doing
- Develop and execute a high-volume B2B cold email marketing strategy.
- Build, launch and optimise outbound campaigns across large prospect databases.
- Create scalable sending strategies while protecting inbox placement, sender reputation and domain health.
- Manage email infrastructure, including domains, mailboxes and warming processes.
- Clean, validate, enrich and segment B2B prospect data.
- Build automated email sequences designed to generate qualified leads and applications.
- Write concise, commercially focused cold email copy.
- Test subject lines, messaging, offers, CTAs, audience segments and sequence structures.
- Run controlled tests before scaling successful campaigns.
- Monitor delivery rates, bounce rates, spam placement, conversions, lead volume and revenue.
- Analyse campaign performance and identify opportunities for growth.
- Develop repeatable processes covering data acquisition, validation, segmentation, testing and scaling.
- Work collaboratively with CRM, Sales, Compliance, Media and Creative teams.
- Ensure campaigns follow relevant data protection and electronic marketing regulations.
- What I’m looking for
- Previous experience in high-volume cold email marketing, B2B email acquisition, outbound email marketing or email lead generation.
- Proven experience sending campaigns to large volumes of cold B2B data.
- A strong understanding of email deliverability, sender reputation and inbox placement.
- Experience with domain and mailbox warming strategies.
- Experience using data verification, enrichment and prospecting platforms.
- Strong knowledge of sourcing, cleaning, validating and segmenting B2B datasets.
- Experience creating automated email sequences and follow‑up campaigns.
- A data‑led approach to A/B testing and campaign optimisation.
- The ability to turn performance data into clear actions.
- Excellent attention to detail across campaign configuration, targeting and data quality.
- Knowledge of GDPR, PECR, CAN‑SPAM or similar regulations is desirable.
The opportunity
You’ll join an established CRM and marketing team while having genuine ownership of the cold email channel.
The successful candidate will have the freedom to test new ideas, build a repeatable acquisition model and help shape the company’s approach to B2B outreach at scale.
The role offers the chance to work across multiple products, industries and international markets within a fast‑growing business.
- What’s on offer
- Competitive salary and commission.
- Company bonus opportunities.
- Clear career progression.
- Regular team‑building events and socials.
- Access to monthly live‑events incentives.
- Free gym membership.
- #J-18808-Ljbffr
Email Marketing Specialist (Cold Outreach) in Macclesfield employer: Digital Gurus
Digital Gurus in Chesterfield is an exceptional employer, offering a dynamic work culture that fosters innovation and collaboration. With a focus on employee growth, you will have access to ongoing training and development opportunities, alongside a competitive salary and performance-based bonuses. Join a team that values your expertise and encourages you to drive impactful digital strategies in a vibrant location.
StudySmarter Expert Advice🤫
We think this is how you could land Email Marketing Specialist (Cold Outreach) in Macclesfield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Gurus and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Gurus are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Gurus on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Gurus. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Email Marketing Specialist (Cold Outreach) in Macclesfield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Gurus. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Gurus:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Gurus’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Gurus
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Gurus will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Gurus, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
