Digital Analyst Our client is a fast-growing retail business with a strong nationwide presence. As part of its continued expansion and investment in digital capability, the business is looking to appoint an experienced Digital Analyst to join its Group Digital team. This is a hands-on role for a data-driven analyst with strong expertise in digital analytics, ecommerce measurement, reporting, and data visualisation. Reporting to the Group Digital Analytics Manager, you will transform digital, ecommerce, and customer data into meaningful insights that support commercial performance and business decision-making. You will work closely with Ecommerce, Marketing, Product, Technology, and external agency partners to improve digital tracking, reporting, and analytics capabilities. The role will also support the development and application of AI within analytics. Own and enhance digital measurement, reporting, and ecommerce tracking across multiple websites. Analyse customer behaviour, conversion funnels, website performance, and ecommerce journeys to identify opportunities for growth. Define data and measurement requirements for website enhancements, campaigns, and digital projects. Develop and maintain Power BI dashboards and reports for key stakeholders. Use BigQuery, SQL, and integrated data sources to conduct detailed customer and commercial analysis. Monitor data quality, investigate anomalies, and resolve tracking or reporting issues. Support conversion rate optimisation, experimentation, and performance analysis. Work collaboratively with internal teams and agency partners to improve analytics capability and business performance. Explore and implement AI-driven tools and approaches to enhance reporting, analysis, and insight generation. Support the continuous improvement of analytics processes, governance, and data literacy across the business. Strong experience with Google Tag Manager and digital tracking implementation. Advanced knowledge of Google BigQuery and SQL for analysing large datasets. Advanced Power BI skills, including dashboard development, data modelling, and stakeholder reporting. Experience working within an ecommerce, retail, or wider digital environment. Strong understanding of customer journeys, digital performance metrics, and commercial KPIs. A commercially minded approach, with a focus on delivering insight that supports business performance. A proactive and curious approach, with the confidence to challenge assumptions using data and evidence. Experience using GA4 data exported into BigQuery. Experience combining web analytics with transactional, customer, CRM, or marketing data. Knowledge of consent management, cookies, and digital analytics privacy requirements. Experience working with APIs, automated data pipelines, or cloud-based data environments. Practical experience using AI tools within an analytics environment, including automated analysis and insight generation. Experience supporting ecommerce replatforming projects or wider digital transformation programmes. Previous experience working with digital analytics agencies or external specialist partners. A strong interest in emerging technologies, analytics innovation, and AI-driven solutions.
Web Analyst / Digital Analyst in London employer: Digital Gurus
Join a dynamic and rapidly growing company in the EV charging sector, where innovation meets sustainability. With a strong focus on employee development and a collaborative work culture, this role offers the chance to make a significant impact while enjoying the benefits of a hybrid working model in vibrant Central London. As part of a passionate team, you'll have the opportunity to shape the future of renewable energy solutions and advance your career in a supportive environment that values your contributions.
