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- Tasks: Lead and optimise PPC strategies for a top UK retail brand.
- Company: Join a well-established and respected retail brand in the UK.
- Benefits: Competitive salary, dynamic work environment, and opportunities for growth.
- Why this job: Make a real impact on PPC performance and drive innovation.
- Qualifications: Proven PPC expertise and strong communication skills.
- Other info: Collaborative role with excellent career advancement potential.
The predicted salary is between 36000 - 60000 £ per year.
We are partnering with a well-established and highly regarded UK retail brand to appoint an experienced PPC Manager into a critical, consultative role. This position sits between the in-house marketing team and the appointed PPC agency, acting as the PPC subject-matter expert and strategic lead.
This is not a hands-off or purely strategic role — the successful candidate must bring deep, hands-on PPC expertise, with the credibility to guide, challenge, and improve performance across all paid search activity.
Key Responsibilities- Act as the primary PPC consultant between internal teams and the external PPC agency
- Own and shape PPC strategy while overseeing agency delivery and output
- Bring hands-on expertise across all aspects of PPC campaign build, management and optimisation
- Lead PPC activity across Search, Shopping, Performance Max, Display and YouTube (where relevant)
- Ensure best-in-class account structure, keyword strategy, bidding, ad copy, and feed optimisation
- Manage PPC performance across four retail websites serving the UK & Ireland
- Challenge agency thinking and ensure activity is aligned with commercial goals
- Deliver clear performance insights, recommendations and reporting to senior stakeholders
- Drive continuous improvement, innovation, and adoption of PPC best practice
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing, Retail
PPC Manager in London employer: Digital Gurus
Contact Detail:
Digital Gurus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing world, especially those who work in PPC. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your PPC campaigns and results. This will give potential employers a taste of what you can bring to the table, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by brushing up on your PPC knowledge. Be ready to discuss strategies, tools, and trends. We want to see that you're not just a candidate, but a passionate expert in the field!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace PPC Manager in London
Some tips for your application 🫡
Show Your PPC Expertise: Make sure to highlight your hands-on experience with PPC campaigns in your application. We want to see how you've shaped strategies and improved performance in previous roles, so don’t hold back on the details!
Tailor Your Application: Take a moment to customise your CV and cover letter for this role. Use keywords from the job description to show us you understand what we're looking for and how you fit into our vision.
Be Clear and Concise: When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your achievements and skills shine through without unnecessary fluff.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity!
How to prepare for a job interview at Digital Gurus
✨Know Your PPC Stuff
Make sure you brush up on your PPC knowledge before the interview. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This role requires hands-on expertise, so showcasing your experience with Search, Shopping, and Display ads will definitely impress.
✨Understand the Brand
Research the retail brand thoroughly. Understand their target audience, product offerings, and current market position. This will help you tailor your responses and demonstrate how your PPC strategies can align with their commercial goals. Showing that you know their business inside out will set you apart.
✨Prepare for Scenario Questions
Expect to face scenario-based questions where you'll need to demonstrate your problem-solving skills. Think about challenges you've faced in previous roles and how you overcame them. Be ready to discuss how you would handle specific situations, like optimising a poorly performing campaign or managing agency relationships.
✨Show Your Analytical Side
Since this role involves delivering performance insights and recommendations, be prepared to talk about your analytical skills. Bring examples of how you've used data to drive decisions in your PPC campaigns. Highlight any tools or software you're familiar with that can help in reporting and optimisation.
