Head of Social & Influencer Marketing (, , United Kingdom)
Head of Social & Influencer Marketing (, , United Kingdom)

Head of Social & Influencer Marketing (, , United Kingdom)

Full-Time 43200 - 72000 ÂŁ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead social media, influencer marketing, and content strategy for a dynamic agency.
  • Company: Join an award-winning global advertising agency known for bold creativity and high-profile clients.
  • Benefits: Enjoy significant visibility, impact, and the chance to shape future-facing social strategies.
  • Why this job: Be at the forefront of digital innovation and culture while mentoring a talented team.
  • Qualifications: Proven leadership in social media and influencer marketing with strong commercial acumen required.
  • Other info: Ideal for those ready to lead and inspire in a fast-paced environment.

The predicted salary is between 43200 - 72000 ÂŁ per year.

We’ve partnered with a Global Advertising Agency to support them in hiring a talented and commercially-minded Head of Social and Influencer Marketing and lead the future of this growing team. This is a rare opportunity to join an award-winning agency network, well-known for its high-profile client work, bold creative, and commitment to pushing boundaries across digital and social. This is a strategic, client-facing leadership role, ideal for someone who thrives in fast-paced environments and knows how to build, grow and inspire high-performing teams. You’ll take ownership of the agency’s social media, content, and influencer marketing output—working across a broad portfolio of well-loved consumer and B2B brands. This role offers significant scope, visibility and impact. You’ll be instrumental in shaping the agency’s future-facing social offer while helping clients stay at the forefront of culture, conversation, and digital innovation.

The Role

  • Lead the agency’s social, influencer, and content practice across London, driving its growth and strategic direction.
  • Oversee and shape the development of best-in-class campaigns across organic, paid and influencer channels.
  • Act as a senior point of contact for key clients—offering strategic counsel, insight and creative leadership.
  • Partner with creative, strategy and data teams to develop work that delivers against both brand and commercial goals.
  • Play a lead role in new business pitches and RFI responses—owning the social/content perspective.
  • Line-manage, mentor and develop a multidisciplinary team, fostering a collaborative and high-performance culture.
  • Stay ahead of emerging trends, platforms, tools and best practices to ensure clients remain first-movers.

What We’re Looking For

  • A strategic and creative leader with deep expertise across social media, content strategy, influencer marketing and paid social.
  • Proven experience leading multi-sector accounts and delivering successful campaigns at scale.
  • Strong commercial acumen with a track record of contributing to business growth and winning new work.
  • Excellent client leadership skills—you know how to build trust and become a true strategic partner.
  • A natural team leader and mentor, confident managing and developing talent across all levels.
  • Strong understanding of social insights, analytics and measurement—comfortable translating performance into action.
  • Passion for digital innovation, culture, and creativity.

This role is suited to someone who’s ready to lead from the front—bringing together insight, creative ambition, and commercial thinking to shape where the agency goes next in the social space. If you're looking for a leadership role with influence, visibility, and genuine creative opportunity—get in touch to discuss the role in confidence.

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Contact Detail:

Digital Gurus Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Head of Social & Influencer Marketing (, , United Kingdom)

✨Tip Number 1

Network with professionals in the social media and influencer marketing space. Attend industry events, webinars, or workshops to connect with potential colleagues and clients. Building relationships can give you insights into the agency's culture and expectations.

✨Tip Number 2

Stay updated on the latest trends in social media and influencer marketing. Follow industry leaders on platforms like LinkedIn and Twitter, and engage with their content. This knowledge will help you demonstrate your expertise during interviews and discussions.

✨Tip Number 3

Prepare to showcase your leadership skills by gathering examples of how you've successfully managed teams and projects in the past. Be ready to discuss specific campaigns you've led and the impact they had on business growth.

✨Tip Number 4

Research the agency's current clients and recent campaigns. Understanding their work will allow you to tailor your conversations and show how your vision aligns with their goals. This preparation can set you apart as a candidate who is genuinely interested in the role.

We think you need these skills to ace Head of Social & Influencer Marketing (, , United Kingdom)

Strategic Leadership
Social Media Expertise
Influencer Marketing Knowledge
Content Strategy Development
Client Relationship Management
Commercial Acumen
Campaign Management
Team Leadership and Mentoring
Data Analysis and Insights
Digital Innovation Awareness
Creative Problem-Solving
Trend Analysis
Collaboration with Cross-Functional Teams
Performance Measurement

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in social media, influencer marketing, and team leadership. Use specific examples of successful campaigns you've led to demonstrate your expertise.

Craft a Compelling Cover Letter: In your cover letter, express your passion for digital innovation and creativity. Discuss how your strategic vision aligns with the agency's goals and how you can contribute to their growth.

Showcase Leadership Skills: Emphasise your experience in managing and mentoring teams. Provide examples of how you've fostered a high-performance culture and developed talent within your previous roles.

Highlight Client Management Experience: Detail your experience in client-facing roles, showcasing your ability to build trust and act as a strategic partner. Mention specific clients or projects where you've successfully delivered results.

How to prepare for a job interview at Digital Gurus

✨Showcase Your Strategic Thinking

As a Head of Social & Influencer Marketing, you'll need to demonstrate your ability to think strategically. Prepare examples of how you've developed and executed successful campaigns in the past, focusing on your approach to aligning social media strategies with business goals.

✨Highlight Leadership Experience

This role requires strong leadership skills. Be ready to discuss your experience in managing teams, mentoring talent, and fostering a high-performance culture. Share specific instances where you inspired your team to achieve outstanding results.

✨Demonstrate Client Relationship Skills

Excellent client leadership is crucial for this position. Prepare to talk about how you've built trust with clients and acted as a strategic partner. Use examples that showcase your ability to provide valuable insights and creative solutions.

✨Stay Ahead of Trends

The agency values innovation and staying ahead of emerging trends. Research current trends in social media and influencer marketing, and be prepared to discuss how you would leverage these trends to benefit the agency's clients and campaigns.

Head of Social & Influencer Marketing (, , United Kingdom)
Digital Gurus
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