Digital Marketing Manager in Gloucester

Digital Marketing Manager – Home & Lifestyle Brand

£40,000 – £50,000 | Gloucester (3-days in office)

Working with a fast‑growing, design‑led home & lifestyle brand, I am looking for a Digital Marketing Manager to own and scale their digital‑first strategy across the UK and US.

The opportunity

• Lead performance across email, SMS, paid social, affiliates and loyalty for a distinctive, high‑growth consumer brand.
• Own strategy and execution, with real influence on customer acquisition, retention and revenue.
• Work closely with a passionate marketing, eCommerce and creative team, plus external agencies.

What you’ll be doing

• Owning email and SMS: weekly campaigns, automated flows, segmentation, testing and optimisation across key lifecycle moments.
• Managing paid social via an agency across Meta, Pinterest and TikTok – driving ROAS, creative testing and audience optimisation.
• Growing the affiliate channel: recruiting partners, managing the platform and optimising performance while protecting brand.
• Leading the loyalty programme, building campaigns to increase sign ups, engagement and repeat purchase, and using data to refine the proposition.
• Providing day‑to‑day leadership to a Digital Marketing Executive and managing freelancers/agencies with clear KPIs.

About you

• 3+ years’ digital marketing experience, ideally in a multi‑channel consumer or ecommerce environment.
• Hands‑on with email/CRM and paid social, confident using data to inform decisions and test‑and‑learn roadmaps.
• Experience managing agencies and/or direct reports, with strong stakeholder skills and clear communication.
• Commercially aware, comfortable with budgets and reporting, and able to juggle multiple projects at pace.
• Any background in interiors, homewares or design‑led consumer brands is a bonus, not essential.

What’s on offer

• Salary £40,000 – £50,000 depending on experience, plus 25 days holiday + bank holidays.
• Generous product discount for you and your family, wellbeing cash plan, enhanced sick pay and salary sacrifice options (pension, cars, bikes).
• Free parking and an annual volunteering day with a genuinely friendly, creative team.