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- Tasks: Lead digital analytics for web and mobile, shaping smarter decisions.
- Company: Join a fast-growing retailer transforming its digital capabilities.
- Benefits: Enjoy flexible hybrid work, generous holidays, and staff discounts.
- Why this job: Be part of a data-driven culture impacting millions of customers.
- Qualifications: Experience with GA4, Google Tag Manager, and large datasets required.
- Other info: Opportunities for professional development and a supportive team environment.
The predicted salary is between 36000 - 60000 £ per year.
A fast-growing retailer with a nationwide presence is expanding its digital capability and looking for a skilled Digital Analytics Manager to lead insight generation across its web and mobile platforms. Serving millions of customers, the business is undergoing a digital transformation and needs a data-savvy individual to help shape smarter decision-making across teams.
Role & Responsibilities:
- Develop and own the digital analytics roadmap for both web and app environments
- Define key performance indicators (KPIs) and create dashboards to monitor user journeys, engagement, and conversion metrics
- Oversee the setup and optimisation of tracking using leading analytics tools like GA4 and GTM
- Translate complex datasets into clear, actionable insights for marketing, product, and user experience teams
- Partner with tech teams to ensure robust tracking and data quality across platforms
- Support testing and experimentation frameworks (e.g. A/B testing) and work on campaign attribution initiatives
- Enable internal stakeholders to make informed, data-led choices
Ideal Candidate:
- Hands-on experience with GA4 and Google Tag Manager implementation
- Confident working with large datasets; experience with cloud-based analytics tools such as BigQuery is valuable
- Proven ability to deliver analytical solutions in ecommerce or retail-focused environments
- Comfortable presenting data findings to both technical and non-technical audiences
- Understands digital marketing performance metrics across channels like search, paid media, and social
- Familiar with visualisation tools (e.g., Power BI, Looker Studio)
- Practical knowledge of SQL is a strong plus
Benefits:
- Tailored professional development and certification opportunities
- Generous holiday allowance including public holidays
- Pension contributions up to 8%
- Staff discounts across product ranges
- Enhanced policies for long-term service and leave
- Cycle-to-work scheme
- Flexible hybrid working options
Ready to shape the digital future of a leading retailer? This is your opportunity to join a company investing heavily in data, technology, and customer experience. Apply now or get in touch for a confidential conversation.
Digital Analytics Manager employer: Digital Gurus
Contact Detail:
Digital Gurus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Analytics Manager
✨Tip Number 1
Familiarise yourself with the latest features of GA4 and Google Tag Manager. Being able to discuss recent updates or changes in these tools during your interview will show that you're proactive and knowledgeable about the analytics landscape.
✨Tip Number 2
Prepare to showcase your experience with large datasets by thinking of specific examples where you've successfully translated complex data into actionable insights. This will demonstrate your ability to communicate effectively with both technical and non-technical teams.
✨Tip Number 3
Brush up on your SQL skills, as practical knowledge in this area is a strong plus for the role. Consider working on a small project or two that involves querying databases to solidify your understanding and be ready to discuss it.
✨Tip Number 4
Understand the key performance indicators relevant to digital marketing across various channels. Being able to articulate how you would measure success in different campaigns will set you apart as a candidate who can drive data-led decisions.
We think you need these skills to ace Digital Analytics Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure to thoroughly understand the responsibilities and requirements of the Digital Analytics Manager position. Familiarise yourself with key terms like GA4, Google Tag Manager, and A/B testing, as these will be crucial in your application.
Tailor Your CV: Customise your CV to highlight relevant experience in digital analytics, particularly with tools mentioned in the job description. Emphasise your hands-on experience with GA4 and any projects where you've successfully implemented tracking or data analysis.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital analytics and your understanding of the retail sector. Use specific examples from your past work to demonstrate how you can contribute to the company's digital transformation.
Highlight Data Skills: In your application, make sure to emphasise your proficiency with large datasets and cloud-based analytics tools like BigQuery. Mention any experience you have with SQL and visualisation tools, as these are valuable skills for the role.
How to prepare for a job interview at Digital Gurus
✨Showcase Your Technical Skills
Make sure to highlight your hands-on experience with GA4 and Google Tag Manager during the interview. Be prepared to discuss specific projects where you've implemented these tools and how they contributed to data-driven decision-making.
✨Demonstrate Data Storytelling
Since the role involves translating complex datasets into actionable insights, practice explaining your past analytical findings in a way that is clear and engaging. Tailor your examples to show how your insights have influenced marketing or product strategies.
✨Familiarise Yourself with KPIs
Understand the key performance indicators relevant to digital analytics, especially in ecommerce. Be ready to discuss how you would define and monitor these KPIs for both web and app environments, and how they can drive business decisions.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your problem-solving skills. Think about how you would approach setting up tracking for a new campaign or optimising user journeys based on data insights, and be ready to share your thought process.
