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- Tasks: Own and execute impactful CRM campaigns across email, SMS, and push notifications.
- Company: Join a leading multi-brand retail with a dynamic team culture.
- Benefits: Enjoy a supportive environment, employee discounts, and long service awards.
- Other info: Fast-paced role with genuine opportunities for growth and development.
- Why this job: Make a real impact on a major household brand's customer engagement.
- Qualifications: 2+ years in CRM or email marketing, strong analytical skills, and great communication.
The predicted salary is between 30000 - 40000 £ per year.
We're partnering with a leading multi-brand retail to find a talented CRM Executive ready to step into a high-impact, hands-on role. You'll own the day-to-day execution of CRM activity across email, SMS and push notifications for one of the group's flagship consumer brands, working closely with a Group CRM Manager and cross-functional teams to deliver campaigns that genuinely move the needle.
What you'll be doing:
- End-to-end ownership of email and SMS campaigns, planning, building, testing and deploying across the CRM platform
- Building and refining customer segmentation to improve campaign relevance and ROI
- Running ongoing A/B testing programmes to optimise open rates, click-throughs, conversions and automated flows
- Analysing customer journey performance data and making data-led recommendations for improvement
- Briefing internal and external creative teams with clear, brand-aligned campaign briefs
- Partnering with retail, digital trade and design teams to align campaign timing and messaging
- Keeping pace with industry trends, platform developments, and GDPR compliance requirements
- Contributing to wider CRM strategy discussions alongside the Group CRM Manager
What we're looking for:
- At least 2 years' hands-on experience in a CRM or email marketing role
- Comfortable working in a fast-paced environment and managing multiple campaigns simultaneously
- Strong analytical mindset, able to interrogate campaign data and turn insight into action
- Familiarity with Google Analytics and CRM/ESP platforms
- Clear, confident communicator across teams and with senior stakeholders
- A proactive attitude and high attention to detail
What's on offer:
- A varied, high-visibility role managing CRM across a major household brand
- Supportive team environment with genuine scope to grow
- Benefits including pension, employee discount, cycle to work scheme and long service awards
Locations
Customer Relationship Management Manager in Devon, Exeter employer: Digital Gurus
Contact Detail:
Digital Gurus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Customer Relationship Management Manager in Devon, Exeter
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past CRM campaigns. This will give potential employers a taste of what you can bring to the table and set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by practising common CRM-related questions. Think about how you've used data to drive decisions and be ready to discuss your experience with A/B testing and customer segmentation.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and take the initiative to reach out directly.
We think you need these skills to ace Customer Relationship Management Manager in Devon, Exeter
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the CRM role. Highlight your relevant experience, especially in email and SMS campaigns, and don’t forget to mention any analytical skills you have. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about CRM and how your background aligns with our needs. Be sure to mention specific examples of past successes that relate to the job description.
Showcase Your Analytical Skills: Since we’re looking for someone with a strong analytical mindset, make sure to include any experience you have with data analysis or A/B testing. We love seeing how you’ve turned insights into actionable strategies in previous roles!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Don’t miss out on this opportunity!
How to prepare for a job interview at Digital Gurus
✨Know Your CRM Inside Out
Make sure you’re well-versed in the CRM tools and platforms mentioned in the job description. Familiarise yourself with how they work, especially if you have experience with Google Analytics or specific CRM/ESP platforms. This will help you speak confidently about your past experiences and how they relate to the role.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive decisions in previous roles. Think about A/B testing you've conducted or how you've improved campaign performance through data analysis. Being able to articulate these experiences will demonstrate your strong analytical mindset.
✨Communicate Clearly and Confidently
Practice articulating your thoughts clearly, especially when discussing your past campaigns and their outcomes. Remember, you’ll be working with various teams, so showing that you can communicate effectively with both creative and analytical minds is key.
✨Stay Updated on Industry Trends
Research current trends in CRM and email marketing, as well as any recent changes in GDPR compliance. Being knowledgeable about the latest developments will not only impress your interviewers but also show that you’re proactive and engaged in your field.