At a Glance
- Tasks: Lead CRM strategy and deliver targeted campaigns to boost customer loyalty.
- Company: Join a top UK retail group known for innovation and customer engagement.
- Benefits: Enjoy 33 days holiday, competitive pay, and a dynamic work environment.
- Other info: Great opportunity for career growth in a supportive team.
- Why this job: Make a real impact on customer experiences and drive sales in a vibrant retail setting.
- Qualifications: Proven CRM experience and proficiency with tools like Salesforce Marketing Cloud.
The predicted salary is between 40000 - 50000 £ per year.
We’re looking for an experienced Retail CRM professional to take the lead on customer engagement for one of the UK’s top multi-brand retail groups. You’ll drive personalised campaigns, optimise the customer journey, and boost loyalty across ecommerce and store channels.
You’ll need:
- Proven CRM/loyalty experience in a retail environment (essential)
- Proficiency with CRM tools (e.g. Salesforce Marketing Cloud, Klaviyo, Braze)
- Basic HTML and solid knowledge of privacy regulations
- 33 days holiday (incl. bank hols)
Responsibilities:
- Lead CRM strategy across the retail customer lifecycle
- Deliver targeted omnichannel campaigns to increase sales & retention
- Optimise journeys with segmentation, automation & personalisation
- Analyse customer data to improve loyalty and repeat purchases
- Ensure GDPR compliance and maintain data quality
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Advertising
Industries: Retail
CRM Lead employer: Digital Gurus
Digital Gurus is an exceptional employer, offering a dynamic work environment where creativity and innovation thrive. As a leading UK retail group, we provide our employees with extensive growth opportunities, a supportive culture, and generous benefits including 33 days of holiday. Join us in Cheltenham to make a meaningful impact on customer engagement while enjoying a collaborative atmosphere that values your expertise.
