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- Tasks: Lead CRM strategy and deliver targeted campaigns to boost customer loyalty.
- Company: Join a top multi-brand retail group in the UK, known for innovation.
- Benefits: Enjoy 33 days holiday, including bank holidays, and flexible work options.
- Why this job: Make an impact on customer engagement while working in a dynamic retail environment.
- Qualifications: Proven CRM experience in retail and proficiency with tools like Salesforce Marketing Cloud.
- Other info: Mid-senior level role with full-time employment in marketing and advertising.
The predicted salary is between 36000 - 60000 £ per year.
This range is provided by Digital Gurus. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay rangeDirect message the job poster from Digital Gurus
RoleCRM Manager Leading UK Retail Group
We\’re looking for an experienced Retail CRM professional to take the lead on customer engagement for one of the UK\’s top multi-brand retail groups. You\’ll drive personalised campaigns, optimise the customer journey, and boost loyalty across ecommerce and store channels.
You\’ll need
Proven CRM/loyalty experience in a retail environment (essential)
Proficiency with CRM tools (e.g. Salesforce Marketing Cloud, Klaviyo, Braze)
Basic HTML and solid knowledge of privacy regulations
33 days holiday (incl. bank hols)
Get in touch to discuss furthe.
Responsibilities
Lead CRM strategy across the retail customer lifecycle
Deliver targeted omnichannel campaigns to increase sales & retention
Optimise journeys with segmentation, automation & personalisation
Analyse customer data to improve loyalty and repeat purchases
Ensure GDPR compliance and maintain data quality
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Retail
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CRM Lead employer: Digital Gurus
Contact Detail:
Digital Gurus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land CRM Lead
✨Tip Number 1
Familiarise yourself with the latest CRM tools mentioned in the job description, like Salesforce Marketing Cloud and Klaviyo. Having hands-on experience or even completing a short course on these platforms can give you an edge during discussions.
✨Tip Number 2
Showcase your understanding of GDPR compliance and data quality management. Prepare examples from your past experiences where you successfully navigated these regulations, as this is crucial for the role.
✨Tip Number 3
Network with professionals in the retail CRM space. Attend industry events or webinars to connect with others who might have insights about the company or the role, which could be beneficial during your application process.
✨Tip Number 4
Prepare to discuss specific omnichannel campaigns you've led in the past. Be ready to explain how you used segmentation and personalisation to drive sales and retention, as this will demonstrate your practical experience in the field.
We think you need these skills to ace CRM Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your CRM and retail experience. Focus on specific achievements in customer engagement, loyalty programmes, and any relevant tools you've used, such as Salesforce Marketing Cloud or Klaviyo.
Craft a Compelling Cover Letter: In your cover letter, explain why you're passionate about CRM in the retail sector. Mention how your skills align with the responsibilities listed in the job description, particularly around driving personalised campaigns and optimising customer journeys.
Showcase Relevant Skills: Emphasise your proficiency with CRM tools and your understanding of privacy regulations. If you have experience with HTML, mention it as it can set you apart from other candidates.
Proofread Your Application: Before submitting, carefully proofread your application for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial for a CRM role.
How to prepare for a job interview at Digital Gurus
✨Showcase Your CRM Expertise
Make sure to highlight your previous experience with CRM tools like Salesforce Marketing Cloud, Klaviyo, or Braze. Be prepared to discuss specific campaigns you've led and the results achieved, as this will demonstrate your capability to drive customer engagement.
✨Understand the Retail Landscape
Familiarise yourself with the retail sector, especially the company’s position within it. Research their customer base and current CRM strategies to show that you understand their challenges and can contribute effectively from day one.
✨Emphasise Data-Driven Decision Making
Be ready to discuss how you've used customer data to inform your CRM strategies. Highlight any experience you have with segmentation, automation, and personalisation, as these are key components of the role.
✨Know Your GDPR Regulations
Since maintaining data quality and ensuring GDPR compliance is crucial, brush up on your knowledge of privacy regulations. Be prepared to explain how you've ensured compliance in past roles and how you would approach it in this new position.
