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- Tasks: Design and scale innovative HealthTech apps, optimising user onboarding and conversion.
- Company: Dynamic start-up focused on consumer HealthTech with ambitious growth plans.
- Benefits: £50k base salary, performance bonuses, stock options, 25 days holiday, and pension contributions.
- Why this job: Make a real impact on product growth while working with cutting-edge technology.
- Qualifications: 2+ years in Product/UX/UI Design with strong experience in funnels and A/B testing.
- Other info: Join a high-energy team led by a successful founder, with excellent career growth opportunities.
The predicted salary is between 42000 - 60000 £ per year.
Design and scale HealthTech apps from scratch, working closely with a hands-on CTO, other designers, marketing team and founders to shape how products convert, monetise and scale. This is a high-impact role focused on onboarding, funnels and experimentation, using psychology, triggers, experimentation and data to turn app downloads into free-trial users. Current conversion sits around ~10%, the goal is 25–30% with best-in-class onboarding. You’ll work across multiple live apps, with several more launching this year. The team is ambitious, high-energy and fast-moving, with a strong work ethic and high standards. If you want to design products that directly move revenue and growth metrics, not just polish UI, this role will stretch you in the right way.
What you’ll do
- Hands on designing using Figma - modern, sleek design is a must have for this role
- Onboarding & activation: designing and continuously optimising flows to increase download to trial conversion
- Heavy A/B testing (copy, colour, UI, structure, sequencing)
- Designing funnels by acquisition source (e.g. TikTok, Meta)
- Paywalls & monetisation experiments to improve conversion rates
- Creating UI that translates to short-form social video
- Constantly analysing data using tools like Mixpanel or Amplitude
What you’ll need
- 2+ years’ experience in Product / UX / UI Design
- Strong experience with funnels, conversion and experimentation
- Consumer product experience (mobile apps helpful, but not essential)
- Comfortable running and analysing split tests / A/B testing
- Strong understanding of human psychology and decision-making
- Socially aware, understands what performs on TikTok / short-form video
- Confident communicator who can challenge ideas
About the company
This is a start-up innovation lab focused on building consumer HealthTech products. The team is led by a founder with a previous £50m+ successful exit, so the growth plan is ambitious and well-founded. Stock options are based on real precedent, giving you long-term upside. Beyond the salary, you'll have access to pension contributions, 25 days holiday (+BH) & future stock options - ensuring better financial security and well-being.
Apply now (CV doesn’t need to be perfect).
Product Designer in City of London employer: Digital Gurus
Contact Detail:
Digital Gurus Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Designer in City of London
✨Tip Number 1
Get your portfolio in shape! Make sure it showcases your best work, especially projects that highlight your skills in onboarding and conversion. We want to see how you’ve turned ideas into successful designs.
✨Tip Number 2
Network like a pro! Reach out to current employees on LinkedIn or attend industry events. We love seeing candidates who are genuinely interested in our team and products, so don’t be shy about making connections.
✨Tip Number 3
Prepare for the interview by brushing up on A/B testing and conversion strategies. We’ll want to hear your thoughts on how to improve user flows and what metrics matter most to you. Show us you’re ready to dive in!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love when candidates take the initiative to engage directly with us.
We think you need these skills to ace Product Designer in City of London
Some tips for your application 🫡
Show Off Your Design Skills: When applying, make sure to highlight your design experience, especially with Figma. We want to see your modern and sleek designs, so don’t hold back on showcasing your portfolio!
Talk About Your A/B Testing Experience: Since this role involves heavy A/B testing, share specific examples of tests you've run and the impact they had. We love data-driven decisions, so let us know how you’ve used experimentation to improve conversion rates.
Demonstrate Your Understanding of User Psychology: We’re looking for someone who gets how users think and behave. In your application, mention any relevant experience or insights you have about human psychology and decision-making in design.
Keep It Real and Authentic: Don’t stress about making your CV perfect; we value authenticity over perfection. Just be yourself and let your passion for product design shine through when you apply on our website!
How to prepare for a job interview at Digital Gurus
✨Know Your Design Tools
Make sure you're well-versed in Figma and can showcase your design process. Bring examples of your work that highlight modern, sleek designs, especially those that have improved onboarding or conversion rates.
✨Understand the Psychology
Brush up on human psychology and decision-making principles. Be ready to discuss how you've applied these concepts in your previous projects to enhance user experience and drive conversions.
✨A/B Testing is Key
Prepare to talk about your experience with A/B testing. Have specific examples ready where you’ve tested different elements like copy, colour, or UI structure, and explain the outcomes and learnings from those experiments.
✨Be Social Media Savvy
Since the role involves designing for platforms like TikTok, show that you understand what works in short-form video content. Share any relevant experiences or insights on how social media trends can influence app design and user engagement.
