At a Glance
- Tasks: Collaborate with influencers to create engaging marketing campaigns for popular games.
- Company: Join a leading game development studio known for innovation and creativity.
- Benefits: Competitive salary, flexible work options, and opportunities for career growth.
- Other info: Dynamic work environment with a focus on diversity and inclusion.
- Why this job: Be part of a passionate team shaping the future of gaming and community engagement.
- Qualifications: Experience in influencer marketing and a passion for gaming is essential.
The predicted salary is between 40000 - 50000 £ per year.
As the Associate Influencer Marketing Manager, you will play a key role in working with influencers and content creators across major online platforms (Twitch, YouTube, TikTok, etc.) to support global marketing and communication campaigns for Digital Extremes’ games, including Warframe and Soulframe. With a Global focus, develop relationships with influencers and content creators, research and explore new and creative opportunities to work with them, and, where appropriate, partner with agencies and regional teams for global campaigns.
RESPONSIBILITIES
- Develop strategic influencer marketing plans, activations, media buys and partnerships through paid, earned and owned channels to create and execute effective programs across various platforms to improve reach, engagement and acquisition efforts of a new launch title.
- Effectively collaborate with or manage Digital Extremes’ influencer marketing agencies in supporting campaigns, taking full advantage of their capabilities across building streaming programs, creative content development, event planning, gifting, reporting and more.
- Collaborate with the Digital Extremes Community Management team to help support the Community Creator Program.
- Integrate with Digital Extremes Community and Marketing stakeholders to ensure alignment and synergy across all relevant initiatives, while partnering with the Development team to become a game expert that effectively communicates their vision.
- Forecast outcomes, track performance, and report on established KPI’s and metrics to help inform consumer insights and how we can continue to improve campaign capabilities, effectiveness and efficiencies.
- Support the day-to-day project management and execution of influencer marketing initiatives, track tasks, resources, and deadlines across various cross-functional groups primarily related to paid social, video, promotions and livestreams on channels such as YouTube, Twitch, Twitter, TikTok and similar.
- Explore ways to create new partnerships, innovative programs, leverage new channels and integrate new tools to improve performance of existing channels and to expand influencer marketing capabilities helping support multi-platform game releases including mobile.
- Attend consumer shows and industry events as an active and contributing member of the greater global influencer community to build and foster lasting relationships with creative partners across channels and nearly all markets.
- Contribute responsibly as an accountable member of the Marketing group which includes forecasting marketing budgets, accurately tracking, and reporting on program costs.
- Assist with central support tasks for Digital Extremes, while also maintaining project management tools such as JIRA, Google Docs, Confluence, Basecamp.
- Other responsibilities as assigned.
REQUIREMENTS
- 4+ years in publishing for video games or entertainment industries, including live service games, with at least 2 years of direct experience working with influencers and content creators.
- Experience planning and executing Influencer Marketing programs, with AAA titles and live service games as a bonus.
- Strong understanding of marketing, communications, and influencer / content creator platforms (e.g., YouTube, Twitch).
- Creative skills to develop unique marketing programs and leverage analytics tools like Gamesight, Streamhatchet, or Sullygnome.
- Detail-oriented, organized, and capable of managing multiple projects in a fast-paced environment, while working closely with cross-functional stakeholder groups, including marketing, development, and community teams.
PREFERRED EXTRAS
- Experience working with or managing agencies in the planning and execution of short and long-term marketing campaigns.
- Understanding of live-service marketing strategies to engage and retain players.
- Basic skill in Photoshop / Rush / OBS.
- Basic skill with JIRA, Trello, Basecamp and Asana.
Associate Influencer Marketing Manager in London employer: Digital Extremes
Digital Extremes is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. Located in London, Ontario, our studio offers competitive compensation, industry-leading benefits, and flexible work arrangements, all while providing ample opportunities for professional growth within the gaming industry. Join us to make a meaningful impact on beloved titles like Warframe and the upcoming Soulframe, surrounded by passionate individuals who value your contributions.
StudySmarter Expert Advice🤫
We think this is how you could land Associate Influencer Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Extremes and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Extremes are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Extremes on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Extremes. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Associate Influencer Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Extremes. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Extremes:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Extremes’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Extremes
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Extremes will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Extremes, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
