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- Tasks: Manage and optimise paid social media campaigns for diverse clients.
- Company: Join a respected digital agency near Shrewsbury, known for its growth and innovation.
- Benefits: Enjoy a collaborative environment with opportunities for professional development.
- Why this job: Make a real impact in a dynamic team while honing your social media skills.
- Qualifications: Strong experience in Social Media Marketing and knowledge of major advertising platforms required.
- Other info: Agency experience is a plus; apply now for immediate consideration!
The predicted salary is between 28800 - 48000 £ per year.
Are you a passionate and results-driven Social Media Marketing specialist with strong Paid Social experience looking to make a real impact within a well-established and growing digital agency? This highly respected digital development and marketing agency based near Shrewsbury is seeking a talented Social Media Account Manager to join their dynamic team. This is a fantastic opportunity to take ownership of paid social strategies for a diverse range of clients, working in a collaborative and supportive environment.
The Role:
As a Social Media Account Manager, you will be responsible for the planning, execution, optimisation, and reporting of paid social media campaigns across various platforms (e.g., Meta (Facebook & Instagram), LinkedIn, X (Twitter), Pinterest, TikTok). You will work closely with clients to understand their objectives, develop tailored strategies, and deliver exceptional ROI.
Key Responsibilities:
- Develop, implement, and manage innovative paid social media strategies aligned with client goals and KPIs.
- Conduct thorough audience research and targeting to maximise campaign effectiveness.
- Create and manage engaging ad copy and creatives, collaborating with design teams where necessary.
- Monitor campaign performance, budgets, and pacing, making data-driven optimisations to improve results.
- Analyse campaign data and provide clients with clear, insightful reports and actionable recommendations.
- Stay at the forefront of paid social trends, platform updates, and new advertising opportunities.
- Build and maintain strong relationships with clients, acting as their main point of contact for paid social activity.
- Collaborate with internal teams (e.g., SEO, Content, Web Development) to ensure integrated digital strategies.
About You:
- Proven and strong experience in Social Media Marketing is essential.
- Must live within a commutable distance of Shrewsbury.
- Good knowledge of major social media advertising platforms (Meta Ads Manager, LinkedIn Ads, etc.).
- Demonstrable experience in creating and managing successful paid social campaigns across various objectives (e.g., lead generation, conversions, brand awareness).
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with clients.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
- A proactive and results-oriented mindset.
- Experience with analytics tools (e.g., Google Analytics) is highly desirable.
- Agency experience is a plus, but not essential.
For immediate consideration, apply with your CV or feel free to call for more details.
Social Media Marketing Specialist (Shrewsbury) employer: Digital Appointments
Contact Detail:
Digital Appointments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing Specialist (Shrewsbury)
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media advertising. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on best practices and emerging strategies that can set you apart from other candidates.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who work in agencies. Attend local meetups or webinars to connect with potential colleagues and learn more about the agency culture, which can help you tailor your approach during interviews.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share insights on what worked, what didn’t, and how you optimised for better results. This will demonstrate your hands-on experience and analytical skills.
✨Tip Number 4
Showcase your ability to collaborate with different teams by highlighting any cross-functional projects you've been involved in. This is crucial as the role requires working closely with SEO, content, and web development teams to create integrated strategies.
We think you need these skills to ace Social Media Marketing Specialist (Shrewsbury)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your relevant experience in social media marketing, particularly with paid social campaigns. Use specific examples that demonstrate your success in managing and optimising campaigns.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media marketing and your understanding of the role. Mention how your skills align with the company's goals and how you can contribute to their success.
Showcase Analytical Skills: In your application, emphasise your analytical skills by providing examples of how you've used data to drive campaign decisions. Mention any tools you are familiar with, such as Google Analytics, to strengthen your case.
Highlight Collaboration Experience: Since the role involves working closely with clients and internal teams, include examples of past collaborative projects. This will demonstrate your ability to work in a team-oriented environment and build strong client relationships.
How to prepare for a job interview at Digital Appointments
✨Showcase Your Paid Social Expertise
Make sure to highlight your experience with paid social campaigns during the interview. Be prepared to discuss specific strategies you've implemented, the platforms you've used, and the results you've achieved. This will demonstrate your capability to take ownership of their clients' paid social strategies.
✨Know the Latest Trends
Stay updated on the latest trends in social media marketing and platform updates. Bring up recent changes or new features in platforms like Meta, LinkedIn, or TikTok during your conversation. This shows that you're proactive and passionate about the industry.
✨Prepare for Data-Driven Discussions
Since strong analytical skills are crucial for this role, be ready to discuss how you interpret campaign data and make optimisations. Prepare examples of how you've used analytics tools to drive decisions and improve campaign performance.
✨Demonstrate Your Communication Skills
As a Social Media Account Manager, building relationships with clients is key. Practice articulating your thoughts clearly and confidently. You might even want to prepare a brief presentation on a past campaign to showcase your communication and presentation skills.
