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- Tasks: Manage and optimise paid social media campaigns for diverse clients.
- Company: Join a respected digital agency near Shrewsbury, known for its growth and innovation.
- Benefits: Enjoy a collaborative environment with opportunities for professional development.
- Why this job: Make a real impact while working with exciting brands and cutting-edge strategies.
- Qualifications: Strong experience in social media marketing and knowledge of major advertising platforms required.
- Other info: Agency experience is a plus; apply now for immediate consideration!
The predicted salary is between 28800 - 48000 £ per year.
Are you a passionate and results-driven Social Media Marketing specialist with strong Paid Social experience looking to make a real impact within a well-established and growing digital agency? This highly respected digital development and marketing agency based near Shrewsbury is seeking a talented Social Media Account Manager to join their dynamic team. This is a fantastic opportunity to take ownership of paid social strategies for a diverse range of clients, working in a collaborative and supportive environment.
The Role: As a Social Media Account Manager, you will be responsible for the planning, execution, optimisation, and reporting of paid social media campaigns across various platforms (e.g., Meta (Facebook & Instagram), LinkedIn, X (Twitter), Pinterest, TikTok). You will work closely with clients to understand their objectives, develop tailored strategies, and deliver exceptional ROI.
Key Responsibilities:
- Develop, implement, and manage innovative paid social media strategies aligned with client goals and KPIs.
- Conduct thorough audience research and targeting to maximise campaign effectiveness.
- Create and manage engaging ad copy and creatives, collaborating with design teams where necessary.
- Monitor campaign performance, budgets, and pacing, making data-driven optimisations to improve results.
- Analyse campaign data and provide clients with clear, insightful reports and actionable recommendations.
- Stay at the forefront of paid social trends, platform updates, and new advertising opportunities.
- Build and maintain strong relationships with clients, acting as their main point of contact for paid social activity.
- Collaborate with internal teams (e.g., SEO, Content, Web Development) to ensure integrated digital strategies.
About You:
- Proven and strong experience in Social Media Marketing is essential.
- Must live within a commutable distance of Shrewsbury.
- Good knowledge of major social media advertising platforms (Meta Ads Manager, LinkedIn Ads, etc.).
- Demonstrable experience in creating and managing successful paid social campaigns across various objectives (e.g., lead generation, conversions, brand awareness).
- Strong analytical skills with the ability to interpret data, identify trends, and make informed decisions.
- Excellent communication, presentation, and interpersonal skills, with the ability to build rapport with clients.
- Highly organised with strong attention to detail and the ability to manage multiple projects simultaneously.
- A proactive and results-oriented mindset.
- Experience with analytics tools (e.g., Google Analytics) is highly desirable.
- Agency experience is a plus, but not essential.
For immediate consideration, apply with your CV or feel free to call for more details.
Social Media Marketing specialist employer: Digital Appointments
Contact Detail:
Digital Appointments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Marketing specialist
✨Tip Number 1
Familiarise yourself with the latest trends in paid social media advertising. This will not only help you during interviews but also demonstrate your passion and commitment to staying updated in a fast-paced industry.
✨Tip Number 2
Network with professionals in the digital marketing space, especially those who specialise in social media. Attend local meetups or online webinars to build connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed in the past. Be ready to share metrics and results that highlight your ability to drive ROI, as this is crucial for the role of a Social Media Account Manager.
✨Tip Number 4
Showcase your analytical skills by being prepared to discuss how you interpret data from campaigns. Highlight any tools you’ve used, like Google Analytics, to back up your claims and demonstrate your expertise.
We think you need these skills to ace Social Media Marketing specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in social media marketing, particularly with paid social campaigns. Use specific examples of successful campaigns you've managed and the results achieved.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for social media marketing and your understanding of the role. Mention how your skills align with the company's goals and how you can contribute to their success.
Showcase Relevant Skills: In your application, emphasise your analytical skills and familiarity with major social media advertising platforms. Provide examples of how you've used data to optimise campaigns and improve ROI.
Highlight Collaboration Experience: Since the role involves working closely with clients and internal teams, mention any relevant experience you have in collaborative projects. This could include working with design teams or other departments to achieve campaign objectives.
How to prepare for a job interview at Digital Appointments
✨Showcase Your Paid Social Expertise
Be prepared to discuss your previous experience with paid social campaigns in detail. Highlight specific examples where you successfully met client objectives and delivered strong ROI, as this will demonstrate your capability to handle the responsibilities of the role.
✨Know the Platforms Inside Out
Familiarise yourself with the major social media advertising platforms mentioned in the job description, such as Meta Ads Manager and LinkedIn Ads. Be ready to discuss recent updates or trends on these platforms, as this shows your commitment to staying current in the industry.
✨Prepare for Data-Driven Discussions
Since strong analytical skills are essential for this role, come equipped with examples of how you've used data to optimise campaigns. Be ready to explain how you interpret campaign performance metrics and make informed decisions based on that data.
✨Demonstrate Your Communication Skills
As building relationships with clients is a key part of the role, practice articulating your thoughts clearly and confidently. Prepare to discuss how you've effectively communicated strategies and results to clients in the past, showcasing your interpersonal skills.
