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- Tasks: Lead high-performing paid media campaigns across Google Ads and social platforms.
- Company: Dynamic digital marketing agency near Ipswich with a collaborative culture.
- Benefits: Salary up to £37,000, career development, and a supportive team environment.
- Other info: Exciting opportunity for growth in a fast-paced agency setting.
- Why this job: Join a creative team and make an impact on diverse client campaigns.
- Qualifications: Experience in managing paid media campaigns and strong analytical skills.
Are you a paid media expert with a flair for delivering high-performing campaigns across multiple platforms? We're recruiting on behalf of a successful digital marketing agency based just outside Ipswich, who are looking for a skilled Paid Media Specialist to join their growing team. This is a brilliant opportunity to take the lead on paid strategy across a varied client portfolio, working in a dynamic agency environment where data, creativity, and results go hand in hand.
The Role
As Paid Media Marketing Specialist, you'll be responsible for planning, executing, and optimising paid campaigns across a range of digital channels. From Google Ads to social media advertising, you'll manage budgets, drive performance, and deliver measurable ROI for clients across a range of sectors.
Key Responsibilities
- Planning and managing paid media campaigns across Google Ads, Meta, LinkedIn, and other relevant platforms
- Conducting audience research, keyword planning, and competitor analysis to inform campaign strategy
- Writing compelling ad copy and working with creative teams to develop high-converting assets
- Managing and optimising campaign budgets to maximise return on ad spend (ROAS)
- Monitoring performance through platforms and tools such as Google Analytics, Google Ads Manager, and Meta Business Suite
- Producing clear, insightful performance reports and presenting findings to clients
- Keeping up to date with platform updates, new ad formats, and industry best practices
- Collaborating with SEO, content, and web teams to deliver integrated digital campaigns
What We're Looking For
- Proven experience managing paid media campaigns, ideally within a digital marketing agency
- Strong hands-on knowledge of Google Ads (Search, Display, Shopping, and/or Performance Max) and paid social platforms
- Experience managing significant media budgets with a focus on performance and efficiency
- Proficiency with tracking, attribution, and analytics tools including Google Analytics and Google Tag Manager
- A data-driven mindset with the ability to analyse results and make informed optimisation decisions
- Excellent communication and presentation skills, with confidence engaging clients directly
- Relevant certifications such as Google Ads or Meta Blueprint are advantageous
- Must be commutable to the Ipswich area
What's On Offer
- Salary up to £37,000 depending on experience
- A collaborative, ambitious agency culture with a genuine team spirit
- Real opportunity for career development and progression
- The chance to work across a diverse and exciting client portfolio
If you're a Paid Media Specialist looking for your next agency role and you're based within commutable distance of Ipswich, we want to hear from you. Apply now with your up-to-date CV and one of our consultants will be in touch.
Paid Media Digital Marketing Specialist in Ipswich employer: Digital Appointments
Contact Detail:
Digital Appointments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Digital Marketing Specialist in Ipswich
✨Tip Number 1
Network like a pro! Attend industry events, webinars, or local meetups to connect with other digital marketing enthusiasts. You never know who might have the inside scoop on job openings or can introduce you to potential employers.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid media campaigns. Include metrics and results to demonstrate your impact. This will give you an edge when chatting with potential employers about your experience.
✨Tip Number 3
Don’t just apply blindly! Tailor your approach for each role. Research the agency’s clients and recent campaigns, then mention how your skills can specifically help them achieve their goals. This shows you’re genuinely interested and proactive.
✨Tip Number 4
Follow up after applying! A quick email to express your enthusiasm for the role can set you apart from the crowd. It shows initiative and keeps you on their radar. Remember, we want to see you succeed, so don’t hesitate to reach out!
We think you need these skills to ace Paid Media Digital Marketing Specialist in Ipswich
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience with paid media campaigns, especially on platforms like Google Ads and social media. We want to see how you've driven performance and managed budgets, so don’t hold back on those details!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for digital marketing and how your skills align with the role. We love seeing creativity, so feel free to let your personality come through.
Showcase Your Results: When detailing your past experiences, focus on the results you achieved. Use metrics to demonstrate your success in managing campaigns and driving ROI. We’re all about data-driven decisions, so make sure to highlight your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity. Don’t miss out on joining our dynamic team!
How to prepare for a job interview at Digital Appointments
✨Know Your Platforms
Make sure you brush up on your knowledge of Google Ads, Meta, and LinkedIn before the interview. Be ready to discuss specific campaigns you've managed and how you optimised them for better performance. This shows you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Data Skills
Prepare to talk about how you've used analytics tools like Google Analytics and Google Tag Manager in your previous roles. Bring examples of how data-driven decisions led to improved ROI in your campaigns. This will demonstrate your analytical mindset and ability to make informed choices.
✨Craft Compelling Stories
Think of a few success stories from your past experiences that highlight your skills in managing budgets and driving performance. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you convey your achievements clearly and effectively.
✨Engage with Confidence
Since you'll be presenting findings to clients, practice your communication skills. Be prepared to explain complex concepts in simple terms and engage in discussions about campaign strategies. Confidence in your presentation will leave a lasting impression on the interviewers.