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- Tasks: Create and manage engaging social media content, especially videos, for B2B audiences.
- Company: Join a leading hospitality group based in Leicester, known for its dynamic marketing team.
- Benefits: Enjoy a competitive salary, professional development opportunities, and a supportive work environment.
- Why this job: Take ownership of social media strategy and make a real impact on brand presence.
- Qualifications: Proven B2B social media experience, strong content creation skills, and proficiency in video editing.
- Other info: Must be within commuting distance of Leicester; immediate applications encouraged.
The predicted salary is between 28800 - 43200 £ per year.
Are you a creative and strategic Social Media Marketing specialist with a passion for social media content and video? Do you excel at crafting engaging content, particularly video, and driving results across professional platforms? This dynamic and market-leading hospitality group headquartered in Leicester is seeking a talented Social Media Executive to join its growing marketing team. This is a fantastic opportunity to take ownership of the social media strategy, enhance brand presence, and contribute directly to business objectives.
About the Role:
As the Social Media Executive, you will be responsible for developing, implementing, and managing social media strategy across various platforms, with a strong focus on engaging B2B audiences. You will create compelling content, including video, manage online communities, analyse performance, and ensure social media activities align seamlessly with our overall marketing and business goals.
Key Responsibilities:
- Create engaging video content for social media
- Develop and execute a comprehensive social media strategy aligned with company objectives.
- Manage day-to-day activities across all relevant social media channels
- Create, curate, and schedule engaging, high-quality content (text, images, and video) tailored to audiences and specific platforms.
- Monitor social media trends, competitor activities, and industry conversations to identify opportunities.
- Analyse social media metrics, generate reports, and provide insights to optimise performance and demonstrate ROI.
- Engage with online communities, respond to comments and messages professionally, and foster positive relationships.
- Collaborate closely with marketing, sales, and other internal teams to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest social media best practices, technologies, and platform updates.
About You:
- Proven B2B experience within Social Media marketing
- Strong understanding of social media strategy development and implementation for lead generation and brand building.
- Excellent content creation skills, with a strong portfolio showcasing social media work.
- Proficiency in video editing software
- In-depth knowledge of key social media platforms
- Experience using social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, platform analytics).
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills.
- Highly organised, proactive, and able to manage multiple projects simultaneously.
- Based within a commutable distance of Leicester.
What We Offer:
- A competitive salary and benefits package.
- The opportunity to make a significant impact within a leader within their sector
- A collaborative and supportive working environment based at our Leicester headquarters.
- Opportunities for professional development and growth.
For immediate consideration, apply with your CV or feel free to call for more details.
Brand Marketing and Social Media Executive employer: Digital Appointments
Contact Detail:
Digital Appointments Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Marketing and Social Media Executive
✨Tip Number 1
Familiarise yourself with the latest trends in social media marketing, especially within the B2B sector. This will not only help you understand what works but also allow you to speak confidently about your insights during interviews.
✨Tip Number 2
Build a strong portfolio showcasing your best video content and social media campaigns. Highlight any measurable results you've achieved, as this will demonstrate your ability to drive engagement and meet business objectives.
✨Tip Number 3
Engage with the company's social media channels before applying. Comment on their posts, share relevant content, and show genuine interest in their brand. This can help you stand out and demonstrate your enthusiasm for the role.
✨Tip Number 4
Network with professionals in the hospitality and marketing sectors. Attend industry events or join online forums to connect with others. This can provide valuable insights and potentially lead to referrals for the position.
We think you need these skills to ace Brand Marketing and Social Media Executive
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your B2B social media experience and showcases your content creation skills, particularly in video. Use specific examples that demonstrate your ability to drive results and align with the company's objectives.
Craft a Compelling Cover Letter: In your cover letter, express your passion for social media marketing and detail how your skills and experiences make you a perfect fit for the role. Mention your familiarity with social media management tools and your analytical skills to show you can optimise performance.
Showcase Your Portfolio: Include a link to your portfolio or attach samples of your previous social media work, especially any engaging video content you've created. This will give the hiring team a clear view of your capabilities and creativity.
Highlight Relevant Skills: Emphasise your proficiency in video editing software and your understanding of social media trends. Make sure to mention any experience you have with analytics tools, as this is crucial for the role.
How to prepare for a job interview at Digital Appointments
✨Showcase Your Creative Content
Prepare a portfolio that highlights your best social media content, especially video. Be ready to discuss the creative process behind each piece and how it aligns with brand objectives.
✨Understand the Brand's Voice
Research the hospitality group thoroughly. Familiarise yourself with their brand voice and values so you can demonstrate how you would maintain consistency in your social media strategy.
✨Demonstrate Analytical Skills
Be prepared to discuss how you've used analytics tools in the past to measure social media performance. Share specific examples of how you've translated data into actionable insights to improve engagement.
✨Engage with Current Trends
Stay updated on the latest social media trends and platform updates. Bring examples of current trends that could be relevant to the company’s strategy and discuss how you would implement them.
