At a Glance
- Tasks: Lead social media strategies for diverse B2B and B2C clients across multiple platforms.
- Company: Reputable digital marketing agency near Norwich with a collaborative culture.
- Benefits: Salary up to £40,000, hybrid working, and career development opportunities.
- Other info: Exciting mix of clients and a dynamic work environment.
- Why this job: Join a creative team and make an impact with innovative social media campaigns.
- Qualifications: Experience in social media marketing, especially on LinkedIn and TikTok.
The predicted salary is between 40000 - 40000 £ per year.
Are you a talented Social Media Marketing Specialist with strong experience across both B2B and B2C social media? A well-established and highly regarded digital marketing agency near Norwich is looking for an experienced and versatile social media professional to join their growing team — offering a fantastic hybrid role where your ability to switch between business and consumer audiences will be genuinely valued.
The Role
As Social Media Marketing Specialist, you'll take the lead on planning, creating, and delivering social media strategies across a diverse portfolio of clients spanning both B2B and B2C. You'll be equally comfortable crafting professional, authority-building content for business audiences on LinkedIn as you are creating bold, engaging, and creative content that captures attention on TikTok. Alongside your organic social expertise, you'll also bring solid experience of paid social — using data and insight to drive measurable results for clients across the full spectrum of their social media presence.
Key Responsibilities
- Developing and implementing tailored social media strategies for both B2B and B2C clients, aligned to their individual objectives, audiences, and brand voice
- Planning and managing content calendars across multiple platforms, ensuring consistent, high-quality delivery for all client accounts
- Creating compelling content for LinkedIn, TikTok, Instagram, Facebook, and X (Twitter), adapting tone, format, and style to suit each platform and audience
- Planning, managing, and optimising paid social campaigns across LinkedIn Ads, TikTok Ads, Meta Ads, and other relevant platforms
- Monitoring, analysing, and reporting on both organic and paid social performance, translating data into clear insights and actionable recommendations
- Developing thought leadership and professional content strategies for B2B clients alongside creative, high-impact consumer campaigns for B2C clients
- Building strong client relationships, presenting strategies and performance reports with confidence and clarity
- Staying ahead of platform updates, algorithm changes, and emerging social media trends — particularly across LinkedIn and TikTok
- Collaborating with wider agency teams including content, design, SEO, and PPC to ensure an integrated approach to client campaigns
What We're Looking For
- Proven experience in a social media marketing role covering both B2B and B2C — agency experience is highly desirable
- Strong, hands-on experience of LinkedIn and TikTok — both organic content and paid advertising on these platforms is essential
- Solid experience managing paid social campaigns across LinkedIn Ads, TikTok Ads, and Meta Ads
- A good understanding of the B2B buyer journey alongside a flair for creative, consumer-focused content and campaigns
- Proficient with social media management and scheduling tools such as Hootsuite, Sprout Social, Buffer, or similar
- Excellent written and creative communication skills with the ability to adapt tone, style, and format across very different brands and audiences
- A data-driven mindset with the ability to interpret performance metrics and demonstrate clear ROI to clients
- Strong client management and presentation skills
- Based within commuting distance of Norwich for hybrid working requirements
What's on Offer
- Salary up to £40,000 depending on experience
- Hybrid working arrangement offering a great balance between office and home working
- A creative, collaborative agency environment with a varied and exciting mix of B2B and B2C clients
- Genuine opportunities for career development and progression
- The chance to work across a broad and diverse client portfolio with a talented, ambitious team
How to Apply
If you're an experienced Social Media Marketing Specialist with a strong grasp of both B2B and B2C social media — and the LinkedIn and TikTok expertise to match — we'd love to hear from you. Apply now with your up-to-date CV and one of our consultants will be in touch to discuss the opportunity in more detail.
Social Media Manager in Norwich employer: Digital Appointments Careers
Join a well-established digital marketing agency near Norwich, where your expertise in both B2B and B2C social media will be truly valued. Enjoy a hybrid working arrangement that promotes a creative and collaborative work culture, alongside genuine opportunities for career development within a talented team. With a diverse client portfolio and a focus on innovative strategies, this role offers a rewarding environment for those looking to make a meaningful impact in the digital marketing space.
Contact Details:
Digital Appointments Careers Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Digital Appointments Careers and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Digital Appointments Careers are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Digital Appointments Careers on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Digital Appointments Careers. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Digital Appointments Careers. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Digital Appointments Careers:Show us that you’ve done your homework! In your application, briefly mention what you admire about Digital Appointments Careers’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Digital Appointments Careers
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Digital Appointments Careers will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Digital Appointments Careers, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
