Digital Marketing Specialist Social media + paid media We're hiring. And we're looking for someone who genuinely gets digital marketing. Someone who can look at a brand and immediately start thinking about the content it should be creating, the audiences it should be reaching and the campaigns it could be running. Someone who gets just as excited about a great piece of content as they do about seeing a paid campaign start to perform. Because this role sits right in the middle of both. You'll work across organic social media and paid digital activity for a varied portfolio of Digital 24 clients, helping us create work that doesn't just look good on a feed, but actually does something for the businesses we work with. The role This isn't a schedule a few posts and move on? kind of social media role. You'll be involved in the thinking behind the activity. You'll get to know your clients, understand their audiences, develop content ideas, plan campaigns, analyse what's working and use those insights to make the next month even better. On the paid side, you'll help build, manage and optimise campaigns, particularly across Meta, with a strong focus on results rather than vanity metrics. Some days you might be writing captions and planning a month of content. Others you'll be inside Ads Manager checking campaign performance, testing audiences, reviewing creative or figuring out why one ad is outperforming another. What you'll actually be doing Developing organic social media content plans and strategies for clients Creating strong, platform-first ideas for Facebook, Instagram, TikTok and LinkedIn Writing engaging social copy that actually sounds like the brand you're writing for Briefing and working alongside our content and performance teams Keeping on top of social trends, platform changes and emerging opportunities Scheduling and managing social media content Supporting community management and engagement Supporting influencer marketing and brand collaborations, from identifying the right creators and partners through to campaign coordination and delivery Setting up, managing and optimising paid social campaigns, particularly Meta Ads Understanding audiences, targeting, objectives, creative and campaign structure Monitoring campaign performance and spotting opportunities to improve results Testing creative, copy, audiences and campaign approaches Looking beyond the numbers and being able to explain what they actually mean for the client Contributing to client meetings, monthly reporting and recommendations Working closely with the wider Digital 24 team across strategy, content and performance marketing What we're looking for You don't need to know absolutely everything. Nobody in digital marketing does, and anyone who tells you otherwise probably hasn't checked how many times Meta changed something this week. But you do need really strong foundations. You'll ideally have hands-on experience working in digital marketing, either agency-side or in-house, and be comfortable working across multiple brands and priorities. You'll understand the difference between creating content because we need something to post? and creating content with a clear purpose behind it. You'll also have an understanding of paid social and be comfortable navigating Meta Ads Manager. We'd love you to have: Experience managing business social media accounts Strong copywriting skills A very good understanding of Instagram, Facebook, TikTok and LinkedIn Hands-on Meta Ads experience An understanding of campaign objectives, audiences, targeting and optimisation An eye for what makes strong social-first creative Confidence analysing performance and making recommendations from the data Excellent organisation and attention to detail The ability to manage several client accounts without dropping the ball The confidence to bring ideas to the table rather than waiting to be told what to do Curiosity, because digital marketing changes far too quickly for anyone to stop learning Experience with Google Ads would be a definite advantage, but it isn't essential. You'll probably love this role if... You save ads because they're brilliant. You notice when brands are doing social particularly well. You occasionally find yourself explaining to friends why something has gone viral. You know that a beautiful Instagram grid doesn't automatically equal a good social strategy. You can look at campaign data and want to know why something happened, rather than simply reporting that it happened. You're happy to test things, learn from them and go again. And you genuinely enjoy digital marketing. The kind of person we're looking for We care enormously about skills, but we care just as much about how you work. We're looking for someone who is curious, dependable, commercially minded and genuinely wants to become very good at what they do. Someone who takes ownership. Someone who asks questions. Someone who can take feedback without taking it personally. Someone who will challenge an idea when they think there's a better one. Someone who cares about the standard of work that leaves this agency. And someone who wants to keep learning. Because standing still in digital marketing isn't really an option. About Digital 24 Digital 24 is a Northern Ireland-based digital marketing agency working with ambitious businesses and organisations across the UK and Ireland. Our team works across paid media, organic social, SEO, email marketing, influencer, content and digital strategy, helping clients turn their online activity into measurable business results. We take our work seriously. We invest heavily in training and development because we want the people who join Digital 24 to become better marketers while they're here. You won't be expected to arrive knowing everything. But you will be expected to want to learn. If you're the kind of digital marketer who wants variety, responsibility, brilliant clients and the opportunity to keep getting better at what you do, we'd really like to hear from you. Pay + benefits Salary: Negotiable - depending on experience We know a good job is about more than the salary. At Digital 24 you'll also get: Hybrid working, with at least two days working from home each week Flexible start times between 7.30am and 9.30am A 37.5-hour working week Your birthday off, because nobody should have to spend their birthday answering emails Ongoing training and professional development Regular opportunities to upskill across social media, paid media, analytics and the wider digital landscape Exposure to a genuinely varied portfolio of clients across the UK and Ireland The opportunity to work alongside experienced specialists across paid media, social, SEO, content and strategy A clear opportunity to progress as your skills and experience grow Workplace pension A supportive team where ideas are welcomed, learning is encouraged and you'll be trusted to take ownership of your work And probably one of the biggest benefits of agency life at Digital 24: you won't be doing the same thing for the same brand every single day. You'll learn. A lot. TPBN1_NI
