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- Tasks: Drive client growth through data-led social media campaigns and strategic planning.
- Company: Fast-growing performance marketing agency focused on D2C brands.
- Benefits: Competitive salary, professional development, and a dynamic work environment.
- Why this job: Be the architect of impactful campaigns that drive real results for clients.
- Qualifications: 3+ years in paid social advertising with proven success in managing significant ad spend.
- Other info: Join a passionate team committed to continuous improvement and innovation.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Role: Paid Social Specialist
Department: Paid Social, Performance Media Buying, Creative Strategy
Reports to: Head of Paid Social
Core Responsibility: Drive profitable growth for our clients through data‑led performance marketing and strategic planning across social media platforms.
KPI: Client New Customer revenue growth, Client retention and Cross service upsells
Experience Level: Mid‑level (3+ years)
Public Nectar designs performance marketing systems that connect and convert so that business leaders can lead business. The way we do it is simple: meticulously, with precision, and a growth mindset — always reaching, always evolving.
As a fast‑growing performance marketing agency, we specialise in paid advertising, performance creatives, and email marketing for D2C brands ranging from ambitious startups to established national brands. Our team of 22 passionate professionals is committed to delivering data‑driven results while maintaining our core values of winning with integrity, full ownership, and relentless growth.
Our Values
- Winners Win - We get the job done right, rain or shine
- Full Ownership - Accountability is our North Star
- Integrity - Do what's right, not what's easy
- Never Stand Still - 1% better every day leads to extraordinary heights
- High Energy - Passion fuels performance
The Opportunity
Join our high‑performing paid social team as a Paid Social Specialist and play a pivotal role in developing winning strategies that drive performance across social advertising campaigns and unlock growth for our clients' businesses. You'll be part of a team that thrives on continuous improvement, sharing expertise, and achieving data‑driven results.
This isn’t just about running ads; you’ll be the strategic architect behind campaigns that deliver exceptional ROI, building lasting client relationships, and contributing to our agency's reputation for delivering results that matter. If you're passionate about social media advertising and want to make a real impact on growing D2C businesses, this is your stage.
What You Own
- Campaign Excellence & Strategic Development
- Develop and execute high‑impact paid social advertising campaigns across Meta, TikTok, Snapchat, and Pinterest
- Consistently achieve monthly ad spend and revenue KPIs while maximising efficiency and profitability
- Conduct data‑oriented media buying with rigorous A/B testing for new creatives, audiences, and strategies to scale campaigns
- Utilise advanced reporting tools including Shopify Reports, Motion, Agency Analytics, and Triple Whale to ensure all decisions are data‑driven
- Creative Strategy & Performance Optimisation
- Champion Creative Strategy for your clients, developing core creative testing roadmaps and measuring performance
- Write direct‑response copy that resonates with target audiences and creates thumb‑stopping ads
- Collaborate closely with the design team to find new creative angles and breakthrough concepts
- Monitor and report on campaign success to internal teams and clients, ensuring targets are met and performance is rising
- Client Partnership & Growth
- Foster strong client relationships by understanding their goals, setting clear expectations, and delivering exceptional service
- Identify and develop upsell and cross‑sell opportunities with existing clientele to strengthen brand foundations
- Work closely with cross‑functional teams to ensure alignment on campaign objectives and strategies
- Present clear, data‑backed insights and growth recommendations to clients
- Continuous Innovation & Collaboration
- Stay ahead of industry trends, platform updates, and best practices to continuously refine advertising strategies
- Actively participate in team meetings, share expertise, and contribute to the overall success of the paid social team
- Work closely with our Head of Paid Social and the rest of the team to ensure alignment on all activity and progress
- Develop your skills through ongoing learning and professional development opportunities
- AI, Automation & Innovation
- Use AI tools daily to increase speed, output, and quality
- Build automations, internal tools, bots, and workflows
- Experiment with new AI tools and models as they launch
- Constantly look for ways to compound output using technology
What You Bring
- Essential Experience
- 3+ years of hands‑on experience in paid social advertising, with proven success managing clients with ad spend of at least £30k‑£50k per month
- Deep understanding of advertising platforms including Meta, TikTok, Google, Snapchat, and Pinterest
- Proven track record working with cross‑functional teams in an advertising agency, startup, or service‑based business environment
- Extensive experience working with D2C industry clients and understanding their unique challenges
- T‑shaped marketing knowledge with understanding of different areas of the marketing funnel
- Technical & Analytical Skills
- Strong analytical skills with exceptional attention to detail – you love tracking and interpreting data
- Experience with reporting and analytics tools (Shopify, Triple Whale, Motion, Agency Analytics)
- Proficiency in campaign setup, audience targeting, and performance optimisation
- Advanced understanding of creative testing methodologies and performance measurement
- Excellent copywriting skills for direct‑response advertising
- Expertise utilising AI workflows for data analysis, creative and copywriting
- Personal Attributes
- Self‑motivated and proactive with a drive to consistently improve and stay current with industry trends
- Detail‑oriented with a passion for analysing and tracking data
- Self‑starter who can motivate themselves without constant guidance
- Fluent in English, both written and verbal, with strong communication skills
- High energy and enthusiasm for performance marketing challenges
Your Growth Journey
- 3 Months In
- Full understanding of client objectives, campaign setups, and performance metrics
- Successfully launched and optimised multiple campaigns across Meta and TikTok, delivering early wins
- Identified scope for future client growth and integrated seamlessly with team workflows
- Building strong relationships with clients and internal stakeholders
- 6 Months In
- Fully integrated with the team and consistently exceeding performance benchmarks for your accounts
- Beginning to explore upsell and cross‑sell opportunities with existing clientele
- Recognised for contributing valuable insights and strategic thinking to client success
- Developing stronger brand foundations with the agency through exceptional client service
- 12 Months In
- Driven substantial revenue growth through performance optimisation and successfully scaled multiple campaigns
- Seen as a key player in the agency's paid social success with wider team recognition
- Taking leadership on complex accounts and mentoring newer team members
- Contributing to agency growth through client retention and strategic initiatives
Paid Social Specialist (Performance Marketing Agency) in London employer: Different Technologies Pty Ltd.
Contact Detail:
Different Technologies Pty Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Specialist (Performance Marketing Agency) in London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. This is your chance to shine and demonstrate how you can drive growth for clients, just like we do at StudySmarter.
✨Tip Number 3
Prepare for interviews by researching the company and its clients. Understand their goals and challenges, so you can present tailored strategies that align with their needs. We love seeing candidates who are genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our high-energy team and making an impact in performance marketing.
We think you need these skills to ace Paid Social Specialist (Performance Marketing Agency) in London
Some tips for your application 🫡
Show Your Passion for Performance Marketing: When writing your application, let your enthusiasm for performance marketing shine through! We want to see how you can drive growth and make an impact, so share specific examples of your past successes in paid social advertising.
Tailor Your Application: Make sure to customise your application to align with our values and the job description. Highlight your experience with platforms like Meta and TikTok, and demonstrate how your skills can help us achieve exceptional ROI for our clients.
Be Data-Driven: Since we thrive on data-led strategies, include metrics and results from your previous campaigns. Show us how you've used analytics tools to optimise performance and drive client success—numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates during the process. We can’t wait to hear from you!
How to prepare for a job interview at Different Technologies Pty Ltd.
✨Know Your Platforms Inside Out
Make sure you’re well-versed in the social media platforms mentioned in the job description, like Meta, TikTok, and Snapchat. Brush up on their latest features and advertising options, as this will show your passion and expertise during the interview.
✨Bring Data to the Table
Prepare to discuss specific campaigns you've managed, focusing on the data-driven results you achieved. Be ready to share metrics like ROI, ad spend, and customer growth to demonstrate your analytical skills and how you can drive performance for clients.
✨Showcase Your Creative Strategy Skills
Think of examples where you’ve developed creative strategies that led to successful campaigns. Be prepared to discuss your approach to A/B testing and how you collaborate with design teams to create thumb-stopping ads that resonate with target audiences.
✨Emphasise Client Relationships
Highlight your experience in building strong client partnerships. Share stories about how you’ve understood client goals, set expectations, and delivered exceptional service, as this aligns perfectly with the agency's values of integrity and full ownership.
