Content Writer

About Us: Powerverse is a leading AI-powered software company committed to creating a more affordable, connected electric future. Founded by Lightsourcebp, we bring you best-in-class technology. Through our next generation Energy Operating System (EOS), we're creating a trusted ecosystem that intelligently optimises energy management for businesses and empowers consumers to ‘unthink energy’ as they navigate the electric future.

Job Overview: Reporting to the VP Head of Marketing, the content writer will utilise new and emerging AI capabilities, alongside their expertise, to enable effective and efficient content generation and distribution to target audiences. The Content Writer is responsible for creating high-quality, industry-specific content, including blog articles, whitepapers, marketing propositions, social media posts, press releases, and internal communications. You’ll collaborate with various teams to create business-to-business (B2B) content that resonates with our target audience and builds Powerverse’s position as a thought leader, increases brand awareness and creates lead generation.

Location: Powerverse offers a hybrid working environment, with employees typically spending two days per week in the office and the rest working remotely. Our office is located in the iconic County Hall building in Westminster, London, right across the river from the Houses of Parliament.

Key Responsibilities:

• Develop and execute content strategies tailored for our B2B target audiences.
• Collaborate with Product Marketing to develop compelling email copy and digital advertising content for marketing campaigns that drive engagement and generate lead generation.
• Create press releases for partnership and product announcements.
• Develop supporting content for sales presentations, events and webinars that align with strategic messaging.
• Develop whitepapers and educational material that position Powerverse as a thought leader.
• Write blog posts to drive traffic to Powerverse, increasing brand awareness and engagement.
• Optimise Powerverse website content to resonate with our target audiences.
• Develop case studies with existing partners to showcase success.
• Propose content ideas that align with industry trends and audience interests.
• Conduct research on industry trends, technologies, and market developments to ensure content remains relevant and insightful.
• Collaborate with marketing, sales, and product teams to create compelling narratives that align with business objectives.
• Optimise all content for SEO best practices to increase reach and engagement.
• Leverage AI tools to research, generate high-quality drafts, optimise SEO and identify new opportunities that can be refined, personalised and enhanced with expertise.
• Analyse content performance metrics and optimise to enhance engagement and conversion rates.
• Ensure all content aligns with brand guidelines, maintaining consistency across platforms.

Key Requirements:

• Educated to degree level in English, Marketing, or a related field, or equivalent professional experience in a similar role.
• Proven experience working as a B2B content writer.
• An understanding of renewable technology and the energy industry.
• Excellent writing skills with the ability to adapt tone and style for different audiences and formats.
• Strong research skills and attention to detail.
• Minimum of 3 years experience.

Work Eligibility: This opportunity is currently only open to candidates who are eligible to work in the UK without needing sponsorship.

Why Join Us: Join a dynamic and innovative team that values creativity, collaboration, and customer focus. You will have the opportunity to make a significant impact on our customers' experiences and contribute to the growth and success of our business. If you are passionate about creating meaningful customer experiences and driving customer engagement, we encourage you to apply and be part of our exciting journey!