At a Glance
- Tasks: Drive growth strategy, optimise customer journey, and lead a dynamic team.
- Company: Different Dog, a passionate brand changing dogs' lives with real food.
- Benefits: 24 days annual leave, health plan, team discounts, and office dogs!
- Other info: Join a supportive environment that values diversity and innovation.
- Why this job: Take ownership of growth during a pivotal phase and make a real impact.
- Qualifications: Proven track record in D2C growth and strong analytical skills.
The predicted salary is between 60000 - 80000 € per year.
Contract: Fixed-term (12 months maternity cover)
Start date: June 2026 (handover period included)
Location: Hybrid (London)
The role
Different Dog is entering an exciting and critical phase of growth. We are evolving our brand, refining our proposition, and scaling customer acquisition across new and existing channels. This role exists to drive the next step change in growth. This is not a caretaker role. We are looking for someone who is motivated to take real ownership of growth during a pivotal period for the business. The mandate is to drive acquisition, improve retention, and continuously optimise the full customer journey. You will work closely with the Chief Growth Officer and partner deeply with the Brand & Creative team to ensure media, creative and proposition work together to drive sustainable growth. This role requires someone who can think holistically about growth strategy while remaining highly hands-on in execution and optimisation.
About the brand
At Different Dog, we’re on a mission to change dogs’ lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
Key responsibilities
- Growth strategy & performance ownership
- Own and drive the overall growth engine across acquisition, retention and conversion
- Work closely with the Chief Growth Officer to shape growth priorities, experimentation roadmap and channel mix
- Identify opportunities to unlock step-change growth across the customer journey
- Ensure marketing investment is allocated effectively based on performance and testing insights
- Customer acquisition
- Own performance across all acquisition channels, including:
- Online channels: Meta, Google, YouTube and TikTok
- Influencers and creator partnerships
- Events and direct Marketing (DMs, Door Drops, etc.)
- Emerging channels and growth partnerships
- Responsibilities include:
- Media planning for both online and offline channels
- Channel performance and budget optimisation
- Identifying and scaling new acquisition channels
- Driving continuous testing and learning across media and creative
- Customer retention & lifecycle
- Lead retention strategy across the customer lifecycle
- Oversee CRM programmes, including email and lifecycle communications
- Identify opportunities to improve customer lifetime value and reduce churn
- Identify and deliver on X-sell opportunities (add-ons)
- Work closely with Customer Delight and product teams to ensure insights feed back into retention initiatives
- Creative effectiveness
- Creative performance is a core growth lever. This role owns the creative effectiveness process, ensuring a strong feedback loop between media performance and creative development. Responsibilities include:
- Defining and running the creative testing framework
- Providing performance insights to guide creative development
- Partnering closely with the Brand & Creative team to improve creative impact
- Managing the performance creative agency
- Conversion optimisation & landing pages
- Own optimisation of landing pages and pre-signup conversion journeys
- Work closely with the Tech team on CRO initiatives across the signup flow
- Define testing roadmap for messaging, structure, offers and landing page experience
- Team leadership & cross-functional collaboration
- You will lead a team:
- Lead and develop the growth team
- Manage agency partners across performance channels
- Ensure clear priorities, accountability and pace of execution
- You will work closely with:
- Brand & Creative team on campaigns and creative effectiveness
- Tech team on CRO, tracking and landing page optimisation
- Customer Delight team on retention insights and lifecycle improvements
- Experience
- Proven track record of driving meaningful growth in a D2C or subscription business
- Demonstrated ability to scale customer acquisition efficiently
- Experience building and running high-performance growth engines, combining media, creative testing, CRO and lifecycle marketing
- Track record of identifying and unlocking step-change opportunities, not just incremental optimisation
- Skills & mindset
- Strong growth mindset with a test-and-learn approach
- Able to think strategically while staying close to execution
- Comfortable working with data to drive decisions
- Deep understanding of creative performance and media effectiveness
- Able to prioritise and move quickly in a fast-paced environment
- Personal attributes
- High ownership and accountability
- Commercially minded and results driven
- Hands-on and pragmatic
- Energised by the opportunity to drive real growth during an important phase for the company
- Dynamic, ambitious and supportive working environment
- Annual Leave: 24 days per year, plus 1 day birthday leave
- Pension
- Health plan scheme
- Free car parking
- Team discount on our fantastic products
- Team and company events
- Office dogs
What we’re looking for
Working with us looks like:
At Different Dog, we’re an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
Head Of Growth in Slough employer: Different Dog
Different Dog is an exceptional employer, offering a dynamic and supportive work environment in the heart of London. With a strong focus on employee growth and well-being, we provide generous benefits such as 24 days of annual leave, a health plan scheme, and team discounts, all while fostering a culture of inclusivity and collaboration. Join us in our mission to revolutionise pet nutrition and make a meaningful impact in the lives of dogs and their owners.
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Growth in Slough
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Different Dog or similar companies. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Prepare for interviews by knowing the company inside out. Dive into Different Dog’s mission, values, and recent news. Show us you’re not just another candidate but someone who genuinely cares about changing dogs' lives with real food.
✨Tip Number 3
Practice your pitch! Be ready to explain how your skills align with driving growth and customer acquisition. We want to hear how you can take ownership and make a real impact during this pivotal phase.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team and being part of our mission.
We think you need these skills to ace Head Of Growth in Slough
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Head of Growth role. Highlight your experience in driving growth, customer acquisition, and retention strategies that align with our mission at Different Dog.
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of how you’ve driven meaningful growth in previous roles. Use metrics and data to back up your claims – we love numbers!
Be Authentic:Let your passion for dogs and nutrition shine through in your application. We’re looking for someone who genuinely connects with our brand values, so don’t be afraid to show your personality!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Different Dog.
How to prepare for a job interview at Different Dog
✨Know Your Growth Strategies
Before the interview, brush up on various growth strategies, especially in D2C and subscription models. Be ready to discuss specific examples of how you've driven customer acquisition and retention in previous roles. This will show that you understand the core responsibilities of the Head of Growth position.
✨Showcase Your Data Skills
Prepare to talk about how you've used data to inform your decisions in past roles. Bring examples of how you've optimised marketing investments based on performance insights. This is crucial for demonstrating your ability to think strategically while being hands-on with execution.
✨Collaborate Like a Pro
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your experience in leading teams and managing agency partners, as well as how you’ve ensured clear priorities and accountability in your projects.
✨Be Ready to Discuss Creative Effectiveness
Understand the importance of creative performance in driving growth. Prepare to discuss how you've defined and run creative testing frameworks in the past. Being able to articulate how media performance and creative development work together will set you apart from other candidates.
