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- Tasks: Drive product development and innovation to improve the lives of dogs with real food.
- Company: Join a passionate team at Different Dog, dedicated to changing dogs' lives.
- Benefits: Enjoy 32 days paid leave, remote work, and employee discounts.
- Why this job: Make a real impact on dog nutrition while developing your career in a dynamic environment.
- Qualifications: 3-5 years in product management with a focus on data-driven improvements.
- Other info: We value diversity and are looking for smart, customer-focused individuals.
The predicted salary is between 36000 - 60000 £ per year.
Different Dog was founded to change dogs' lives with real food. We are a subscription-based business delivering hand-cooked food made with fresh, quality ingredients. Our nutrition score on allaboutdogfood.co.uk is 96%, and we've had countless 5-star Trustpilot reviews. We are a team of passionate dog owners who believe that nutrition matters.
We are seeking an ambitious and talented Product Manager to join our growing team and help us change the lives of more dogs by driving product development and innovation as we rapidly scale. This role will be involved in managing our customer-facing website as well as internal projects within the business, working closely with leadership to shape strategic direction and coordinate cross-functional delivery.
Role Responsibilities- Develop and execute product strategies aligned with company goals and customer needs, with particular focus on conversion optimisation and customer retention.
- Lead the product roadmap for the Different Dog website, sign-up flows, checkout experience, and account management features.
- Manage internal projects including operations systems (scanner systems, stock management).
- Drive data-driven decision making through analytics, user research, and A/B testing frameworks.
- Coordinate across Tech, Marketing, Customer Delight, Operations, and senior leadership to define and prioritise product features and improvements.
- Manage external contractors and agencies (UX designers, developers, brand agencies) to deliver strategic initiatives within budget.
- Present product strategy updates to senior leadership and stakeholders.
- Lead agile development processes, including sprint planning, retrospectives, and backlog refinement.
- Conduct market research and competitive analysis to identify opportunities for product enhancement and innovation.
- Gather and analyse user feedback, usage data, Zendesk tickets, and market trends to inform product decisions.
- Define and track key product metrics and KPIs (conversion rates, NPS, accessibility scores, user testing completion).
- Implement tracking infrastructure to measure feature usage and impact.
- Create and maintain user stories and product requirements documents.
- Define definition of ready and definition of done for all product work.
- Own QA processes and acceptance criteria.
- Build and maintain product documentation including roadmaps, process templates, and strategic plans.
- Manage UX/Design team members, conducting performance reviews and setting objectives.
- Coordinate team workload and capacity planning.
- Provide mentorship and career development guidance.
- Minimum 3-5 years of experience in a product-focused role with demonstrated progression and ownership.
- Strong track record in Conversion Rate Optimisation (CRO) and data-driven product improvement.
- Experience managing direct reports and coordinating cross-functional teams.
- Understanding of web technologies and digital product development (experience with Next.js, A/B testing platforms, and modern web stacks preferred).
- Familiarity with agile development methodologies and ability to refine processes.
- Strong analytical and problem-solving skills with ability to translate data into actionable insights.
- Excellent communication and presentation skills, comfortable presenting to senior leadership.
- Working understanding of UX/UI design principles and accessibility standards.
- Proficiency in data analysis and relevant tools (analytics platforms, user testing tools).
- Experience with project management tools (e.g., Linear, Jira, Notion).
- Bachelor's degree in Business, Computer Science, or a related field (or equivalent experience).
- Must be UK-based with the right to work in the UK.
- Strategic thinker who can balance long-term vision with immediate execution needs.
- Self-motivated and able to work autonomously in a scale-up environment with changing priorities.
- Customer-centric with a passion for creating great user experiences backed by data.
- Effective problem-solver with excellent adaptability and comfort with ambiguity.
- Detail-oriented with keen eye for quality whilst maintaining pace of delivery.
- Excellent communicator with experience working in collaborative, cross-functional teams.
- Professional, flexible, and well-organised with strong time management skills.
- Proactive approach with strong ownership over your work and ability to drive projects to completion.
- Passionate about dogs and improving their lives through innovative products and services.
- Driving measurable business impact through successful product launches that improve conversion rates, customer satisfaction, and retention metrics.
- Leading cross-functional teams to deliver high-quality products on time and within budget.
- Building strong stakeholder relationships across all departments and effectively communicating product strategy and progress.
- Establishing robust product processes including user research cadence, A/B testing frameworks, and data-driven prioritisation.
- Developing the product team through effective people management and mentorship.
- Making data-informed decisions that balance user needs, business objectives, and technical constraints.
- Continuously improving product management practice through retrospectives, process refinement, and learning from both successes and failures.
32 days paid annual leave. Full-time remote working with occasional travel to the Shrewsbury area. Different Dog employee discount. Pension with NEST. Different Dog values diversity and inclusion, welcoming people of different backgrounds and abilities. We’re more interested in finding the right person who is smart, customer-focused, and gets things done, rather than someone with a perfect skillset. We expect each team member to move fast, have ownership over their work, and hold each other to a high standard. If you’re passionate about creating great products, love dogs, and thrive in a dynamic environment where your contributions directly impact the success of the company and the lives of dogs across the UK, we’d love to hear from you!
Please email your CV and application through topm2026@differentdog.com.
Product Manager employer: Different Dog
Contact Detail:
Different Dog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager
✨Tip Number 1
Get to know the company inside out! Research Different Dog's mission, values, and products. This way, when you get that interview, you can show off your passion for their cause and how you can contribute to changing dogs' lives.
✨Tip Number 2
Network like a pro! Connect with current employees on LinkedIn or attend industry events. Building relationships can give you insider info and might even lead to a referral, which is always a bonus!
✨Tip Number 3
Prepare for those tricky interview questions! Think about how your experience aligns with the role of Product Manager. Use the STAR method (Situation, Task, Action, Result) to structure your answers and showcase your achievements.
✨Tip Number 4
Don’t forget to follow up after your interview! A quick thank-you email reiterating your enthusiasm for the role can leave a lasting impression. Plus, it shows you're proactive and genuinely interested in joining the team.
We think you need these skills to ace Product Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV reflects the skills and experiences that align with the Product Manager role. Highlight your experience in product development, conversion optimisation, and any relevant projects you've led.
Craft a Compelling Cover Letter: Use your cover letter to tell us why you're passionate about improving dogs' lives through innovative products. Share specific examples of how you've driven product success in the past and how you can contribute to our mission.
Showcase Your Data Skills: Since data-driven decision making is key for this role, be sure to mention any tools or methodologies you’ve used for analytics, A/B testing, or user research. We want to see how you turn insights into action!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Different Dog
✨Know Your Product Inside Out
Before the interview, dive deep into Different Dog's offerings. Understand their product features, customer feedback, and how they stand out in the market. This will not only show your enthusiasm but also help you discuss how you can contribute to product development and innovation.
✨Showcase Your Data Skills
Since the role emphasises data-driven decision making, be prepared to discuss your experience with analytics and A/B testing. Bring examples of how you've used data to drive product improvements or optimise conversion rates in previous roles.
✨Demonstrate Cross-Functional Collaboration
Highlight your experience working with diverse teams. Share specific examples of how you've coordinated with tech, marketing, and operations to deliver successful projects. This will illustrate your ability to lead cross-functional initiatives at Different Dog.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Prepare scenarios where you've had to balance user needs with business objectives. This will showcase your ability to think critically and adapt in a fast-paced environment.
