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- Tasks: Lead growth strategy, drive customer acquisition, and optimise the full customer journey.
- Company: Different Dog, a passionate team dedicated to changing dogs' lives with real food.
- Benefits: 24 days annual leave, birthday leave, pension, free parking, and team discounts.
- Other info: Dynamic and supportive environment with excellent collaboration opportunities.
- Why this job: Take ownership of growth during a pivotal phase and make a real impact.
- Qualifications: Proven track record in D2C or subscription growth and strong data-driven decision-making skills.
The predicted salary is between 60000 - 80000 £ per year.
Contract: Fixed-term (12 months maternity cover)
Start date: June 2026 (handover period included)
Location: Hybrid (London)
The role Different Dog is entering an exciting and critical phase of growth. We are evolving our brand, refining our proposition, and scaling customer acquisition across new and existing channels. This role exists to drive the next step change in growth. We are looking for someone who is motivated to take real ownership of growth during a pivotal period for the business. The mandate is to drive acquisition, improve retention, and continuously optimise the full customer journey. You will work closely with the Chief Growth Officer and partner deeply with the Brand & Creative team to ensure media, creative and proposition work together to drive sustainable growth. This role requires someone who can think holistically about growth strategy while remaining highly hands-on in execution and optimisation.
About the brand At Different Dog, we’re on a mission to change dogs’ lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
Key responsibilities
- Growth strategy & performance ownership
- Own and drive the overall growth engine across acquisition, retention and conversion
- Work closely with the Chief Growth Officer to shape growth priorities, experimentation roadmap and channel mix
- Identify opportunities to unlock step-change growth across the customer journey
- Ensure marketing investment is allocated effectively based on performance and testing insights
- Own performance across all acquisition channels, including:
- Online channels: Meta, Google, YouTube and TikTok
- Influencers and creator partnerships
- Events and direct Marketing (DMs, Door Drops, etc.)
- Emerging channels and growth partnerships
- Lead retention strategy across the customer lifecycle
- Oversee CRM programmes, including email and lifecycle communications
- Identify opportunities to improve customer lifetime value and reduce churn
- Identify and deliver on X-sell opportunities (add-ons)
- Work closely with Customer Delight and product teams to ensure insights feed back into retention initiatives
- Own the creative effectiveness process, ensuring a strong feedback loop between media performance and creative development.
- Define and run the creative testing framework
- Provide performance insights to guide creative development
- Partner closely with the Brand & Creative team to improve creative impact
- Manage the performance creative agency
- Own optimisation of landing pages and pre-signup conversion journeys
- Work closely with the Tech team on CRO initiatives across the signup flow
- Define testing roadmap for messaging, structure, offers and landing page experience
- Lead and develop the growth team
- Ensure clear priorities, accountability and pace of execution
- Work closely with Brand & Creative team on campaigns and creative effectiveness
- Collaborate with Tech team on CRO, tracking and landing page optimisation
- Engage with Customer Delight team on retention insights and lifecycle improvements
What we’re looking for
- Experience
- Proven track record of driving meaningful growth in a D2C or subscription business
- Demonstrated ability to scale customer acquisition efficiently
- Experience building and running high-performance growth engines, combining media, creative testing, CRO and lifecycle marketing
- Track record of identifying and unlocking step-change opportunities, not just incremental optimisation
- Strong growth mindset with a test-and-learn approach
- Able to think strategically while staying close to execution
- Comfortable working with data to drive decisions
- Deep understanding of creative performance and media effectiveness
- Able to prioritise and move quickly in a fast-paced environment
- High ownership and accountability
- Commercially minded and results driven
- Hands-on and pragmatic
- Energised by the opportunity to drive real growth during an important phase for the company
Working with us looks like
- Dynamic, ambitious and supportive working environment
- Annual Leave: 24 days per year, plus 1 day birthday leave
- Pension
- Free car parking
- Team discount on our fantastic products
- Team and company events
At Different Dog, we’re an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
Head Of Growth in London employer: Different Dog
Contact Detail:
Different Dog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Growth in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially at Different Dog, where passion for dog nutrition is key. Tailor your answers to show how you align with their goals.
✨Tip Number 3
Showcase your hands-on experience! When discussing your past roles, highlight specific examples of how you've driven growth and optimised customer journeys. This will resonate well with the team looking for someone to take ownership.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Different Dog family.
We think you need these skills to ace Head Of Growth in London
Some tips for your application 🫡
Show Your Passion for Growth: When you're writing your application, let your enthusiasm for driving growth shine through! We want to see how you've taken ownership in previous roles and what innovative strategies you've implemented. Make it clear that you're ready to roll up your sleeves and make a real impact.
Tailor Your Application: Don’t just send a generic CV and cover letter. Take the time to tailor your application to our specific needs at Different Dog. Highlight your experience with D2C or subscription businesses and how you’ve successfully scaled customer acquisition. We love seeing candidates who understand our mission!
Be Data-Driven: We’re all about making informed decisions based on data. In your application, share examples of how you've used data to drive growth and optimise customer journeys. Show us that you can think strategically while being hands-on with execution – that's the sweet spot we’re looking for!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows us you’re keen to be part of the Different Dog family right from the start!
How to prepare for a job interview at Different Dog
✨Know the Brand Inside Out
Before your interview, dive deep into Different Dog's mission and values. Understand their unique approach to pet nutrition and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your growth strategies with their brand ethos.
✨Prepare Your Growth Playbook
Come armed with specific examples of how you've driven growth in previous roles, especially in D2C or subscription businesses. Be ready to discuss your experience with customer acquisition channels like Meta, Google, and TikTok, and how you've optimised conversion rates and retention strategies.
✨Showcase Your Collaborative Spirit
This role requires close collaboration with various teams. Prepare to discuss how you've successfully worked with creative, tech, and customer delight teams in the past. Highlight instances where your teamwork led to significant growth outcomes, as this will demonstrate your ability to thrive in a cross-functional environment.
✨Emphasise Your Test-and-Learn Mindset
Different Dog is looking for someone who can think strategically while being hands-on. Be ready to share examples of how you've implemented a test-and-learn approach in your previous roles. Discuss how you've used data to drive decisions and optimise campaigns, showcasing your analytical skills and growth mindset.