Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead growth strategies and optimise customer journeys for a passionate pet food brand.
- Company: Different Dog, a B Corp™ dedicated to changing dogs' lives with real food.
- Benefits: 24 days annual leave, health plan, team discounts, and a dynamic work environment.
- Other info: Join a supportive team that values diversity and offers exciting career opportunities.
- Why this job: Drive impactful growth during a pivotal phase and make a difference in the pet food industry.
- Qualifications: Proven experience in D2C growth, strong analytical skills, and a creative mindset.
The predicted salary is between 60000 - 80000 £ per year.
Contract: Fixed-term (12 months maternity cover)
Start date: June 2026 (handover period included)
Location: Hybrid (London)
The role
Different Dog is entering an exciting and critical phase of growth. We are evolving our brand, refining our proposition, and scaling customer acquisition across new and existing channels. This role exists to drive the next step change in growth. This is not a caretaker role. We are looking for someone who is motivated to take real ownership of growth during a pivotal period for the business. The mandate is to drive acquisition, improve retention, and continuously optimise the full customer journey.
You will work closely with the Chief Growth Officer and partner deeply with the Brand & Creative team to ensure media, creative and proposition work together to drive sustainable growth. This role requires someone who can think holistically about growth strategy while remaining highly hands-on in execution and optimisation.
About the brand
At Different Dog, we’re on a mission to change dogs’ lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs; our nutritional rating and customer reviews speak for themselves.
Key responsibilities
- Growth strategy & performance ownership
- Own and drive the overall growth engine across acquisition, retention and conversion
- Work closely with the Chief Growth Officer to shape growth priorities, experimentation roadmap and channel mix
- Identify opportunities to unlock step-change growth across the customer journey
- Ensure marketing investment is allocated effectively based on performance and testing insights
- Customer acquisition
- Own performance across all acquisition channels, including Online channels Meta, Google, YouTube and TikTok
- Influencers and creator partnerships
- Events and direct Marketing (DMs, Door Drops, etc.)
- Emerging channels and growth partnerships
- Responsibilities include:
- Media planning for both online and offline channels
- Channel performance and budget optimisation
- Identifying and scaling new acquisition channels
- Driving continuous testing and learning across media and creative
- Customer retention & lifecycle
- Lead retention strategy across the customer lifecycle
- Oversee CRM programmes, including email and lifecycle communications
- Identify opportunities to improve customer lifetime value and reduce churn
- Identify and deliver on X-sell opportunities (add-ons)
- Work closely with Customer Delight and product teams to ensure insights feed back into retention initiatives
- Creative effectiveness
- Creative performance is a core growth lever. This role owns the creative effectiveness process, ensuring a strong feedback loop between media performance and creative development.
- Responsibilities include:
- Defining and running the creative testing framework
- Providing performance insights to guide creative development
- Partnering closely with the Brand & Creative team to improve creative impact
- Managing the performance creative agency
- Conversion optimisation & landing pages
- Own optimisation of landing pages and pre-signup conversion journeys
- Work closely with the Tech team on CRO initiatives across the signup flow
- Define testing roadmap for messaging, structure, offers and landing page experience
- Team leadership & cross-functional collaboration
- You will lead a team:
- Lead and develop the growth team
- Manage agency partners across performance channels
- Ensure clear priorities, accountability and pace of execution
- Brand & Creative team on campaigns and creative effectiveness
- Tech team on CRO, tracking and landing page optimisation
- Customer Delight team on retention insights and lifecycle improvements
What we’re looking for
- Experience
- Proven track record of driving meaningful growth in a D2C or subscription business
- Demonstrated ability to scale customer acquisition efficiently
- Experience building and running high-performance growth engines, combining media, creative testing, CRO and lifecycle marketing
- Track record of identifying and unlocking step-change opportunities, not just incremental optimisation
- Skills & mindset
- Strong growth mindset with a test-and-learn approach
- Able to think strategically while staying close to execution
- Comfortable working with data to drive decisions
- Deep understanding of creative performance and media effectiveness
- Able to prioritise and move quickly in a fast-paced environment
- Personal attributes
- High ownership and accountability
- Commercially minded and results driven
- Hands-on and pragmatic
- Energised by the opportunity to drive real growth during an important phase for the company
Working with us looks like:
- Dynamic, ambitious and supportive working environment
- Annual Leave: 24 days per year, plus 1 day birthday leave
- Pension
- Health plan scheme
- Free car parking
- Team discount on our fantastic products
- Team and company events
- Office dogs ♥️
At Different Dog, we’re an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
Head Of Growth in City of London employer: Different Dog
Contact Detail:
Different Dog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head Of Growth in City of London
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those who work at Different Dog or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! If you’ve got a portfolio or examples of your past work, make sure to have them ready. Whether it’s a killer marketing campaign or a growth strategy, let your achievements speak for themselves.
✨Tip Number 3
Prepare for the interview by understanding Different Dog’s mission and values. Be ready to discuss how your experience aligns with their goals, especially around customer acquisition and retention. Show them you’re not just another candidate!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Different Dog family.
We think you need these skills to ace Head Of Growth in City of London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your love for dogs and nutrition shine through! We want to see that you're genuinely excited about the role and our mission at Different Dog.
Tailor Your Experience: Make sure to highlight your relevant experience in driving growth, especially in D2C or subscription businesses. We’re looking for someone who can demonstrate a proven track record, so don’t hold back!
Be Data-Driven: We love numbers! Use your application to showcase how you've used data to drive decisions in previous roles. This will show us that you have the analytical mindset we need for this position.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with Different Dog.
How to prepare for a job interview at Different Dog
✨Know Your Growth Metrics
Before the interview, brush up on key growth metrics relevant to the D2C and subscription business model. Be ready to discuss how you've driven customer acquisition and retention in your previous roles, and have specific examples that showcase your impact.
✨Showcase Your Creative Collaboration
Since this role involves working closely with the Brand & Creative team, prepare to share examples of how you've successfully partnered with creative teams in the past. Highlight any campaigns where your input directly influenced creative effectiveness and drove growth.
✨Demonstrate a Test-and-Learn Mindset
The company is looking for someone with a strong growth mindset. Be prepared to discuss your approach to experimentation and how you've used data to inform decisions. Share specific instances where your test-and-learn approach led to significant improvements.
✨Prepare for Scenario Questions
Expect scenario-based questions that assess your strategic thinking and hands-on execution capabilities. Think about challenges you've faced in growth roles and how you overcame them. This will show your ability to think holistically while being detail-oriented.