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- Tasks: Lead digital growth strategies and optimise marketing performance across various channels.
- Company: Join Different Dog, a passionate team dedicated to transforming dog nutrition.
- Benefits: Enjoy 24 days annual leave, health plans, team discounts, and office dogs!
- Other info: Hybrid working environment with a focus on inclusivity and team spirit.
- Why this job: Make a real impact on a mission-driven brand while growing your career.
- Qualifications: Experience in digital marketing, data analysis, and creative collaboration required.
The predicted salary is between 60000 - 80000 £ per year.
Contract: Fixed-term (12 months maternity cover)
Location: Hybrid (London)
Different Dog is entering an exciting and critical phase of growth. We are evolving our brand, refining our proposition, and scaling customer acquisition across new and existing channels. You will work closely with the Chief Growth Officer and partner deeply with the Brand & Creative team to ensure media, creative and proposition work together to drive sustainable growth.
About the brand
At Different Dog, we’re on a mission to change dogs’ lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs.
Growth strategy & performance ownership
- Ensure marketing investment is allocated effectively based on performance and testing insights
- Own performance across all acquisition channels, including online channels Meta, Google, YouTube and TikTok
- Media planning for both online and offline channels
- Channel performance and budget optimisation
- Driving continuous testing and learning across media and creative
- Oversee CRM programmes, including email and lifecycle communications
Creative effectiveness
Creative performance is a core growth lever. This role owns the creative effectiveness process, ensuring a strong feedback loop between media performance and creative development.
- Defining and running the creative testing framework
- Providing performance insights to guide creative development
- Partnering closely with the Brand & Creative team to improve creative impact
- Managing the performance creative agency
The internal creative team reports to the Head of Brand, so strong collaboration between Growth and Brand is critical.
Manage agency partners across performance channels
Brand & Creative team on campaigns and creative effectiveness
Experience building and running high-performance growth engines, combining media, creative testing, CRO and lifecycle marketing. Comfortable working with data to drive decisions. Deep understanding of creative performance and media effectiveness.
Benefits:
- Annual Leave: 24 days per year, plus 1 day birthday leave
- Pension
- Health plan scheme
- Free car parking
- Team discount on our fantastic products
- Team and company events
- Office dogs ♥️
At Different Dog, we’re an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
Head of Digital Growth in City of London employer: Different Dog
Contact Detail:
Different Dog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Digital Growth in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website that highlights your achievements and projects related to digital growth. This is your chance to stand out and demonstrate what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially how they relate to dog nutrition and customer acquisition. Tailor your answers to show how you align with their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Different Dog family.
We think you need these skills to ace Head of Digital Growth in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Digital Growth role. Highlight your experience with digital marketing channels and any relevant achievements that showcase your ability to drive growth. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about changing dogs' lives with real food and how your background aligns with our mission. Be genuine and let your personality come through – we love to see enthusiasm!
Showcase Your Data Skills: Since this role involves working with data to drive decisions, make sure to highlight your analytical skills. Share examples of how you've used data to optimise campaigns or improve performance in previous roles. We’re all about making informed decisions here at Different Dog!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, you’ll get to explore more about our brand and what we stand for while you’re at it!
How to prepare for a job interview at Different Dog
✨Know Your Numbers
Make sure you’re familiar with key performance metrics related to digital growth. Brush up on your knowledge of online channels like Meta, Google, and TikTok, and be ready to discuss how you've optimised budgets and improved channel performance in the past.
✨Showcase Your Creative Side
Since creative effectiveness is a core part of this role, prepare examples of how you've partnered with creative teams to enhance media performance. Bring along any case studies or insights that demonstrate your ability to drive impactful campaigns.
✨Understand the Brand
Dive deep into Different Dog’s mission and values. Familiarise yourself with their products and the pet food industry. Being able to articulate how your experience aligns with their goals will show your genuine interest in the role and the company.
✨Prepare Questions
Think of insightful questions to ask during the interview. This could include inquiries about their current growth strategies or how they measure creative effectiveness. Engaging in a two-way conversation shows your enthusiasm and strategic thinking.