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- Tasks: Lead growth strategies and optimise marketing performance for a dog food brand.
- Company: Different Dog, a passionate team dedicated to changing dogs' lives with real food.
- Benefits: 24 days annual leave, health plan, team discounts, and office dogs!
- Other info: Hybrid work environment with a focus on inclusivity and team events.
- Why this job: Join a mission-driven company and make a real impact on pet nutrition.
- Qualifications: Experience in growth marketing, data analysis, and creative collaboration.
The predicted salary is between 60000 - 80000 £ per year.
Contract: Fixed-term (12 months maternity cover)
Location: Hybrid (London)
Different Dog is entering an exciting and critical phase of growth. We are evolving our brand, refining our proposition, and scaling customer acquisition across new and existing channels. You will work closely with the Chief Growth Officer and partner deeply with the Brand & Creative team to ensure media, creative and proposition work together to drive sustainable growth.
About the brand
At Different Dog, we’re on a mission to change dogs’ lives with real food. We are a team of passionate dog lovers who believe that nutrition matters, and our recipes are built on proven science, with support from our in-house vet and nutritionist. Having seen behind the curtain of the processed pet food industry, we decided to do everything differently. We are a subscription-based B Corp™ delivering hand-cooked, healthy food to over 20,000 UK dogs.
Growth strategy & performance ownership
- Ensure marketing investment is allocated effectively based on performance and testing insights
- Own performance across all acquisition channels, including online channels: Meta, Google, YouTube and TikTok
- Media planning for both online and offline channels
- Channel performance and budget optimisation
- Driving continuous testing and learning across media and creative
- Oversee CRM programmes, including email and lifecycle communications
Creative effectiveness
Creative performance is a core growth lever. This role owns the creative effectiveness process, ensuring a strong feedback loop between media performance and creative development.
- Defining and running the creative testing framework
- Providing performance insights to guide creative development
- Partnering closely with the Brand & Creative team to improve creative impact
- Managing the performance creative agency
The internal creative team reports to the Head of Brand, so strong collaboration between Growth and Brand is critical.
Manage agency partners across performance channels
Experience building and running high-performance growth engines, combining media, creative testing, CRO and lifecycle marketing. Comfortable working with data to drive decisions. Deep understanding of creative performance and media effectiveness.
Benefits:
- Annual Leave: 24 days per year, plus 1 day birthday leave
- Pension
- Health plan scheme
- Free car parking
- Team discount on our fantastic products
- Team and company events
- Office dogs ♥️
At Different Dog, we’re an equal-opportunity employer. We embrace diversity in all forms and work hard to foster an inclusive environment that supports everyone to do their best work.
Director of Professional Growth in City of London employer: Different Dog
Contact Detail:
Different Dog Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director of Professional Growth in City of London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially since Different Dog is all about changing dogs' lives with real food. We want to see your passion for the brand shine through!
✨Tip Number 3
Showcase your skills with a portfolio or case studies. If you've got experience in growth strategies or creative effectiveness, let us see it! We love seeing how you’ve driven results in past roles, especially in areas like media planning and performance optimisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we’re always looking for passionate dog lovers who align with our mission, so make sure to highlight that in your application!
We think you need these skills to ace Director of Professional Growth in City of London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director of Professional Growth role. Highlight your experience in growth strategies, media planning, and creative effectiveness. We want to see how your skills align with our mission at Different Dog!
Show Your Passion: Let your love for dogs and nutrition shine through in your application. At Different Dog, we’re all about changing dogs’ lives with real food, so share any relevant experiences or insights that demonstrate your commitment to this cause.
Be Data-Driven: Since this role involves a lot of performance ownership, make sure to include examples of how you've used data to drive decisions in previous roles. We love seeing candidates who can back up their claims with solid metrics!
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you don’t miss out on any important updates during the hiring process!
How to prepare for a job interview at Different Dog
✨Know Your Stuff
Before the interview, dive deep into Different Dog's mission and values. Understand their approach to pet nutrition and how they differentiate themselves in the market. This will not only show your genuine interest but also help you align your answers with their brand ethos.
✨Showcase Your Data Skills
Since the role involves working with data to drive decisions, be prepared to discuss your experience with performance metrics and analytics. Bring examples of how you've used data to optimise marketing strategies or improve creative effectiveness in previous roles.
✨Collaborative Spirit
Highlight your ability to work closely with cross-functional teams, especially in a hybrid environment. Share specific instances where you've successfully collaborated with creative teams or agency partners to achieve growth objectives. This will demonstrate that you're a team player who can bridge the gap between growth and brand.
✨Ask Insightful Questions
Prepare thoughtful questions that reflect your understanding of the role and the company’s growth strategy. Inquire about their current challenges in media planning or creative effectiveness. This shows that you're not just interested in the position, but also in contributing to their success.