Content Lead & Social Media Strategist (Hybrid)
Didcot Dental Studio | Didcot, Oxfordshire
Salary: £45,000–£55,000 DOE
Full-time | Permanent | Hybrid (2–3 days in clinic, 2–3 days remote)
About Us
Didcot Dental Studio is not your typical dental practice.
We are a fast-growing, private cosmetic and implant referral clinic dedicated to delivering life-changing dentistry through Invisalign, smile makeovers, full-mouth rehabilitation and advanced dental implants.
Over the last few years, we have built a reputation for exceptional patient care and clinical excellence. As we continue to grow, we are investing heavily in building an industry-leading in-house content and social media function that documents real patient journeys, educates, inspires confidence and helps more patients access life-changing treatment.
This is a unique opportunity to join us at the beginning of that journey.
The Opportunity
We are looking for an experienced Content Lead & Social Media Strategist to lead the next phase of our social media growth.
This is not a traditional Social Media Manager role.
We’re looking for someone who can combine strategy with execution—someone who understands how to build a social media brand, but who is equally happy picking up a camera or editing a Reel when required.
Initially, you’ll be the first dedicated member of our in-house media team, working closely with our clinicians, leadership team and existing in-clinic content creator.
As the business grows, you’ll play a key role in recruiting and leading a wider creative team, including a videographer and video editor.
If you’re excited by building something from the ground up and making a genuine impact, we’d love to hear from you.
What You’ll Be Responsible For
Social Media Strategy
- Develop and own the overall social media strategy across Instagram, TikTok, YouTube Shorts and other emerging platforms.
- Create structured monthly content calendars aligned with business objectives.
- Plan campaigns around key treatments including Invisalign, smile makeovers, implants and patient success stories.
- Analyse content performance and continually optimise strategy using data and insights.
Content Planning & Storytelling
- Turn real patient journeys into compelling social content.
- Develop repeatable content formats that educate, entertain and convert.
- Position our clinicians as trusted experts through educational and authority-building content.
- Write content concepts, hooks, scripts and talking points.
Content Production
- Plan and coordinate filming days within the clinic.
- Work alongside our in-house content creator to maximise weekly content opportunities.
- Personally film and edit content when required.
- Ensure every patient journey is documented consistently from consultation through to final result.
Performance & Growth
- Monitor platform analytics and identify opportunities to improve engagement, reach and enquiries.
- Stay ahead of social media trends and platform developments.
- Use data to guide creative decisions rather than relying solely on trends.
Building the Media Team
As Didcot Dental Studio continues to grow, you’ll help build and lead our in-house creative department by supporting the recruitment and development of:
- Video Editor
- Videographer
- Future content team members
What We’re Looking For
We’re looking for someone who enjoys building systems—not just posting content.
Essential
- Proven experience developing and leading social media strategy for a brand or organisation.
- Strong understanding of Instagram, TikTok and YouTube Shorts.
- Excellent videography and video editing skills.
- Experience planning and producing high-quality short-form content.
- Confidence directing clinicians, business owners or clients on camera.
- Strong understanding of storytelling, audience psychology and content that drives enquiries—not just views.
- Experience using editing software such as Adobe Premiere Pro, DaVinci Resolve, Final Cut Pro or CapCut.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Commercial mindset with an understanding of performance metrics and content optimisation.
Desirable
- Experience within dentistry, healthcare, medical aesthetics or other premium service industries.
- Experience leading or mentoring creative teams.
- Photography experience.
Why Join Didcot Dental Studio?
This is an opportunity to join a business where content is becoming a core strategic function—not an afterthought.
You’ll have the opportunity to:
- Build and shape the social media direction of a premium healthcare brand.
- Work directly alongside clinicians performing advanced cosmetic and implant dentistry.
- Create meaningful content that genuinely changes patients’ lives.
- Help build and lead an in-house creative team as the business grows.
- Join a fast-growing, ambitious business where your ideas will directly influence the future of the brand.
Role Details
- Full-time, permanent position
- Salary: £45,000–£55,000 depending on experience
- Hybrid working: 2–3 days in clinic and 2–3 days working remotely
- Based at Didcot Dental Studio, Oxfordshire
- Applicants must have the right to work in the United Kingdom.
If you’re passionate about storytelling, social media, and building something exceptional from the ground up, we’d love to hear from you.
