At a Glance
- Tasks: Drive digital marketing strategies, manage campaigns, and optimise performance for Diaspora Insurance.
- Company: Diaspora Insurance provides tailored financial solutions for African diaspora communities worldwide.
- Benefits: Enjoy a competitive salary, growth opportunities, and a dynamic, collaborative work environment.
- Other info: On-site role in Birmingham; application deadline is 20th August 2025.
- Why this job: Join a mission-driven team focused on cultural engagement and impactful marketing.
- Qualifications: 3+ years in digital marketing, strong SEO and analytics skills, and experience with multicultural markets.
The predicted salary is between 21500 - 25500 £ per year.
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Job Title: Digital and Growth Marketing Specialist
Department: Marketing
Reports to: Marketing Manager
Location: On-site, Birmingham, UK
Contract Type: Full-time
Salary Range: £25,000 – £30,000 (DOE)
Travel: Occasional UK travel for campaigns, activations, or events
About Diaspora Insurance
Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs.
Role Summary
We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business\'s ambitious growth targets and strengthen the digital capacity of the marketing department.
The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation , with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets.
Key Responsibilities
Paid Media & Performance Marketing
Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn.
Manage ad budgets efficiently to achieve lead generation and conversion targets.
Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI.
Conduct A/B testing and iterative performance improvement.
Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals
SEO & Organic Growth
Conduct keyword research, content audits, and competitive analysis to inform SEO strategy.
Optimise website pages and blog content for on-page SEO performance.
Collaborate with content and design teams to develop SEO-friendly assets.
Build and manage backlink strategies and identify opportunities for domain authority growth.
Analytics & Reporting
Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data.
Identify patterns and insights to inform strategy shifts and optimisations.
Create dashboards and present actionable insights to stakeholders.
Lead Funnel & CRO
Manage and improve the customer acquisition funnel – from awareness to conversion.
Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups.
Support email marketing automation and retargeting initiatives.
Team Support
Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns.
Provide added capacity and coverage during the current maternity leave period.
Support in training junior team members on campaign reporting and digital tools, if required.
Key Skills & Requirements
Proven experience (minimum 3 years) in a similar digital/growth marketing role.
Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs).
Excellent understanding of digital acquisition channels and growth metrics.
Solid knowledge of CRO techniques and user journey mapping.
Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools.
Advanced skills in Excel/Google Sheets and reporting dashboards.
Strong analytical mindset with a proactive, test-and-learn approach.
Excellent verbal and written communication skills.
Experience working with multicultural or diaspora markets is a strong advantage.
Preferred Qualifications
Degree or diploma in Marketing, Digital Marketing, Business, or related field.
Google Ads and Meta Blueprint certifications (preferred).
Experience with basic HTML/CSS is a plus.
Understanding of African diaspora media channels and community dynamics.
What We Offer
A dynamic, impact-driven work environment focused on cultural engagement.
Competitive salary and growth opportunities within an expanding international brand.
Opportunities to experiment, innovate, and directly influence marketing performance.
On-site role in a collaborative team environment, based in Birmingham HQ.
Application Deadline: 20th August 2025
To Apply: Please send your CV and a short cover letter to hr@diasporainsurance.com , along with any relevant portfolio links or campaign performance samples.
Visit us at: www.diasporainsurance.com
Seniority level Seniority level Mid-Senior level
Employment type Employment type Contract
Job function Job function Design, Art/Creative, and Information Technology
Industries Insurance
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Digital and Growth Marketing Specialist in Birmingham employer: Diaspora Insurance
At Diaspora Insurance, we pride ourselves on being an excellent employer that fosters a dynamic and impact-driven work environment in Birmingham. Our collaborative culture encourages innovation and experimentation, providing employees with ample opportunities for professional growth within our expanding international brand. With a competitive salary and the chance to directly influence marketing performance, we are dedicated to supporting our team members as they thrive in their careers while serving diverse communities.
StudySmarter Expert Advice🤫
We think this is how you could land Digital and Growth Marketing Specialist in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diaspora Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diaspora Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diaspora Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diaspora Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital and Growth Marketing Specialist in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diaspora Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diaspora Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diaspora Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diaspora Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diaspora Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diaspora Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
