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- Tasks: Drive digital marketing strategies, manage campaigns, and optimise performance for Diaspora Insurance.
- Company: Diaspora Insurance provides tailored financial solutions for African diaspora communities worldwide.
- Benefits: Enjoy a competitive salary, growth opportunities, and a dynamic, collaborative work environment.
- Why this job: Join a mission-driven team focused on cultural engagement and impactful marketing.
- Qualifications: 3+ years in digital marketing, strong SEO and analytics skills, and experience with multicultural markets.
- Other info: On-site role in Birmingham; application deadline is 20th August 2025.
The predicted salary is between 21500 - 25500 £ per year.
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Job Title: Digital and Growth Marketing Specialist
Department: Marketing
Reports to: Marketing Manager
Location: On-site, Birmingham, UK
Contract Type: Full-time
Salary Range: £25,000 – £30,000 (DOE)
Travel: Occasional UK travel for campaigns, activations, or events
About Diaspora Insurance
Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs.
Role Summary
We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business\’s ambitious growth targets and strengthen the digital capacity of the marketing department.
The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation , with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility across the UK, Europe, North America, and other key diaspora markets.
Key Responsibilities
Paid Media & Performance Marketing
Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn.
Manage ad budgets efficiently to achieve lead generation and conversion targets.
Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI.
Conduct A/B testing and iterative performance improvement.
Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals
SEO & Organic Growth
Conduct keyword research, content audits, and competitive analysis to inform SEO strategy.
Optimise website pages and blog content for on-page SEO performance.
Collaborate with content and design teams to develop SEO-friendly assets.
Build and manage backlink strategies and identify opportunities for domain authority growth.
Analytics & Reporting
Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data.
Identify patterns and insights to inform strategy shifts and optimisations.
Create dashboards and present actionable insights to stakeholders.
Lead Funnel & CRO
Manage and improve the customer acquisition funnel – from awareness to conversion.
Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups.
Support email marketing automation and retargeting initiatives.
Team Support
Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns.
Provide added capacity and coverage during the current maternity leave period.
Support in training junior team members on campaign reporting and digital tools, if required.
Key Skills & Requirements
Proven experience (minimum 3 years) in a similar digital/growth marketing role.
Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush, Ahrefs).
Excellent understanding of digital acquisition channels and growth metrics.
Solid knowledge of CRO techniques and user journey mapping.
Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools.
Advanced skills in Excel/Google Sheets and reporting dashboards.
Strong analytical mindset with a proactive, test-and-learn approach.
Excellent verbal and written communication skills.
Experience working with multicultural or diaspora markets is a strong advantage.
Preferred Qualifications
Degree or diploma in Marketing, Digital Marketing, Business, or related field.
Google Ads and Meta Blueprint certifications (preferred).
Experience with basic HTML/CSS is a plus.
Understanding of African diaspora media channels and community dynamics.
What We Offer
A dynamic, impact-driven work environment focused on cultural engagement.
Competitive salary and growth opportunities within an expanding international brand.
Opportunities to experiment, innovate, and directly influence marketing performance.
On-site role in a collaborative team environment, based in Birmingham HQ.
Application Deadline: 20th August 2025
To Apply: Please send your CV and a short cover letter to hr@diasporainsurance.com , along with any relevant portfolio links or campaign performance samples.
Visit us at: www.diasporainsurance.com
Seniority level Seniority level Mid-Senior level
Employment type Employment type Contract
Job function Job function Design, Art/Creative, and Information Technology
Industries Insurance
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Digital and Growth Marketing Specialist employer: Diaspora Insurance
Contact Detail:
Diaspora Insurance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Growth Marketing Specialist
✨Tip Number 1
Familiarise yourself with Diaspora Insurance's target audience. Understanding the unique needs and preferences of multicultural or diaspora communities will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Showcase your hands-on experience with the specific tools mentioned in the job description, like Google Ads and Google Analytics. Be prepared to discuss how you've used these tools to drive results in previous roles.
✨Tip Number 3
Prepare examples of successful digital marketing campaigns you've managed, particularly those that involved A/B testing and performance optimisation. This will demonstrate your data-driven mindset and ability to improve campaign outcomes.
✨Tip Number 4
Network with professionals in the insurance and multicultural marketing sectors. Engaging with industry peers can provide valuable insights and potentially lead to referrals, increasing your chances of landing an interview.
We think you need these skills to ace Digital and Growth Marketing Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with SEO, paid media, and analytics. Use keywords from the job description to demonstrate that you meet the specific requirements of the role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for digital marketing and how your skills align with Diaspora Insurance's goals. Mention any experience you have with multicultural audiences, as this is a key aspect of the role.
Showcase Relevant Projects: If you have a portfolio or examples of past campaigns you've worked on, include links in your application. Highlight any measurable results you've achieved, such as increased traffic or lead generation, to demonstrate your impact.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in marketing roles.
How to prepare for a job interview at Diaspora Insurance
✨Showcase Your Data-Driven Mindset
As a Digital and Growth Marketing Specialist, it's crucial to demonstrate your analytical skills. Be prepared to discuss specific metrics you've improved in past roles, such as conversion rates or ROI from campaigns. Use examples that highlight your ability to make data-driven decisions.
✨Familiarise Yourself with Diaspora Audiences
Understanding multicultural or diaspora markets is key for this role. Research the specific needs and preferences of African diaspora communities. Bring insights to the interview about how you can tailor marketing strategies to resonate with these audiences.
✨Prepare for Technical Questions
Expect questions about your hands-on experience with tools like Google Ads, Google Analytics, and SEO platforms. Brush up on your knowledge of these tools and be ready to discuss how you've used them to achieve marketing goals in previous positions.
✨Demonstrate Collaboration Skills
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with others in past projects. Highlight your communication skills and your ability to support team members, especially in training or mentoring contexts.
