At a Glance
- Tasks: Own and develop the organic social strategy across multiple platforms to boost engagement and leads.
- Company: Diaspora Insurance, providing culturally informed insurance solutions for diasporans worldwide.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on cultural awareness and community engagement.
- Why this job: Join a mission-driven team and make a real impact in the diaspora community through social media.
- Qualifications: 3+ years in social media strategy with strong content creation and community management skills.
The predicted salary is between 33750 - 41250 £ per year.
Diaspora Insurance provides culturally informed insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders.
As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.
Role Purpose
Own the organic social strategy across Facebook, Instagram, Tik Tok, Linked In, You Tube and Whats App community content to double DI’s social footprint while improving quality, engagement, trust and lead contribution.
The FY2026/27 strategy requires social media to move from posting activity to a structured engagement and trust engine.
A dedicated strategist is required to plan platform-specific growth, corridor content, community engagement, event amplification and social reporting.
Key Responsibilities
- Develop and manage the annual organic social strategy aligned to corporate awareness, corridor lead generation, events, source-market activity and retention.
- Create platform-specific plans for Facebook, Instagram, Tik Tok, Linked In, You Tube and Whats App content distribution.
- Own the monthly content calendar with weekly themes by corridor, campaign and funnel stage.
- Plan content pillars across education, claims trust, events, community, CSR, portal, reviews, referrals and source-market proof.
- Coordinate with Content Producer and Designer to produce reels, carousels, videos, live sessions, event coverage and short-form educational assets.
- Moderate community engagement, comments and inbox handoffs with approved response templates and escalation routes.
- Use social insights to identify customer objections, content opportunities and corridor-specific themes.
- Support influencer content planning with the Community Manager, ensuring consistency and trackability.
- Report weekly on engagement, reach, follower quality, link clicks, video completion, event interest and assisted leads.
- Ensure all social content follows brand guidelines and compliance-approved messaging.
- Key Performance Indicators / Success Measures
- KPI Area
- Measure
Social footprint Double meaningful follower footprint by June 2027 while maintaining engagement quality.
Organic lead target Support 1,700 organic social leads and assisted lead generation across events, website and influencer funnels.
Content cadence Deliver agreed weekly platform cadence: Facebook 3-5 posts, Instagram 4-6 posts/stories, Tik Tok 3-4 videos, Linked In 2-3 posts, You Tube weekly Shorts/education.
Engagement quality Improve saves, shares, comments, profile visits and link clicks by corridor.
Event amplification Provide pre, during and post-event content plans for all major events.
Community response Ensure approved response SLA for comments/messages and escalation to sales/customer service.
Reporting Weekly social dashboard and monthly insight report.
- Audit all social platforms and content performance.
- Build 90-day content calendar around corporate awareness and four corridors.
- Create platform playbooks and response templates.
- Launch recurring content series: Claims Explained, Family Protection Checklist, Diaspora Money & Responsibility, Event Recaps.
- Build reporting dashboard with engagement and lead attribution.
- Required Experience, Skills and Attributes
- 3+ years in social media strategy, community management or organic growth.
- Strong understanding of Facebook, Instagram, Tik Tok, Linked In, You Tube and short-form video trends.
- Ability to create culturally relevant content without stereotyping or over-generalising communities.
- Excellent copywriting and content planning skills.
- Experience working with regulated brands, financial services or sensitive subject matter desirable.
- Comfortable reading data and turning insights into content decisions.
- Able to work with designers, video producers, events, BDMs and compliance.
- Tools / Systems
Meta Business Suite, Tik Tok, Linked In, You Tube Studio, Canva/Figma review, Cap Cut review, scheduling tools, GA4/UTMs, CRM/PAS handoff sheets.
- Personal Attributes
- Commercially minded and outcome-focused.
- Culturally aware and respectful of African diaspora communities.
- Comfortable working in a regulated environment with compliance review processes.
- Highly organised, proactive and accountable.
- Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.
Diaspora Insurance is a trading name of Destiny Finance Ltd, a company registered in England and Wales (Company Registration No. 09682276).
Authorised and regulated by the Financial Conduct Authority, FCA Registration 795897.
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Social Media Strategist in Birmingham employer: Diaspora Insurance
Diaspora Insurance is an excellent employer that values a supportive and collaborative work environment, making it an ideal place for individuals seeking meaningful employment. With a focus on employee growth and development, staff members are encouraged to take on new challenges while enjoying a range of benefits, including a clean and welcoming office atmosphere in the vibrant city of Birmingham. The company fosters a culture of teamwork and respect, ensuring that both employees and visitors feel valued and well cared for.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Strategist in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diaspora Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diaspora Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diaspora Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diaspora Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Strategist in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diaspora Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diaspora Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diaspora Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diaspora Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diaspora Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diaspora Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
