At a Glance
- Tasks: Own and grow Diaspora Insurance's social media presence across multiple platforms.
- Company: Join a culturally informed insurance company dedicated to supporting diasporans worldwide.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Dynamic role with a focus on cultural relevance and community engagement.
- Why this job: Make a real impact by engaging communities and building brand trust through social media.
- Qualifications: 4-6 years of social media management experience and strong content creation skills.
The predicted salary is between 33750 - 41250 £ per year.
Diaspora Insurance provides culturally informed insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders.
As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.
Role Purpose
The Social Media Manager will own Diaspora Insurance’s organic social presence and turn social platforms into a structured brand awareness, community engagement, trust-building and lead-support engine.
The role will ensure the brand has a consistent, culturally relevant and compliant voice across social platforms while supporting FY2026/27 goals around awareness, lead generation, portal traffic, event amplification, customer education, reviews, referrals and corridor-specific growth.
Key Responsibilities
- Social Media Strategy and Planning
- Own the organic social media strategy across Facebook, Instagram, Tik Tok, Linked In, You Tube and Whats App community/broadcast touchpoints.
- Translate the FY2026/27 marketing strategy into monthly and weekly platform plans aligned to corporate brand awareness, corridor campaigns, events, source-market activity, retention and referral goals.
- Develop the annual social calendar covering Zimbabwe, Nigeria, Ghana and Kenya, including cultural dates, source-market moments, event amplification, product education and claims-led trust content.
- Create a structured content ratio covering education, community/events, claims/reviews trust, product/portal promotion and CSR/source-market proof.
- Content Direction and Execution
- Brief the Graphic Designer and Content Producer on weekly assets, including reels, carousels, short-form videos, event recap posts, leadership content, testimonials, infographics and platform-native content.
- Ensure every piece of content follows Diaspora Insurance brand guidelines, tone of voice and compliance requirements.
- Adapt content by platform, avoiding one-size-fits-all posting and ensuring the content format fits user behaviour on each platform.
- Build repeatable templates for event promotion, partner launches, corridor updates, customer education and review/referral prompts.
- Community Growth and Engagement
- Grow quality audience footprint across platforms while prioritising engagement, comments, shares, saves, link clicks, profile visits and community conversation over vanity follower growth.
- Moderate and respond to comments and inbox interactions in line with approved scripts and escalation routes.
- Identify relevant African diaspora pages, groups, creators, churches, associations and community networks for collaboration and amplification.
- Coordinate with the Community Manager on influencer content, Whats App broadcasts, review campaigns and organic referral activity.
- Campaign Support and Lead Generation
- Support paid media by identifying high-performing organic content that can be boosted or adapted into paid creative.
- Drive traffic to country landing pages, event pages, partner landing pages, portal sign-up routes and quote journeys through organic content.
- Create platform-specific lead magnets such as funeral planning checklists, family protection guides, event registration CTAs and webinar sign-ups.
- Work with Paid Media and Analytics to understand which content themes contribute to leads, applications and policies.
- Reporting and Optimisation
- Produce weekly and monthly social performance reports covering reach, engagement, audience growth, link clicks, video watch time, campaign performance and lead contribution.
- Run monthly content review sessions to identify what to stop, continue, improve and scale.
- Track social sentiment, objections, FAQs and competitor/community trends and feed insights into content, website FAQs, call centre scripts and paid campaigns.
- Key Performance Indicators / Success Measures
- KPI Area
- Measure
- Target / Expectation
Audience growth Combined followers/subscribers across platforms 100% quality footprint growth by June 2027, subject to baseline confirmation.
Engagement quality Engagement rate, comments, saves, shares and meaningful inbox interactions Monthly improvement by platform; no reliance on vanity reach alone.
Content output Planned posts, reels, stories, videos and Linked In posts delivered Minimum weekly cadence: Facebook 4-5, Instagram 4-6, Tik Tok 3-4, Linked In 2-3, You Tube 2-4 Shorts/videos.
Lead contribution Organic social leads and assisted website/portal traffic Support 1,700 organic social leads plus assisted conversion across web/events.
Event support Events amplified before/during/after 100% of priority events with pre-event, live/event-day and post-event social plan.
Compliance Approved content and accurate claims/product wording Zero avoidable compliance breaches from social content.
- Timeframe
- Deliverables
Days 1-30 Audit current platforms, content performance, audience quality, brand consistency and competitor/community activity. Build a 90-day content calendar for all platforms.
Days 31-60 Launch corridor content pillars, reporting dashboard, comment/inbox response bank and first monthly content performance review.
Days 61-90 Build repeatable content templates, influencer/community amplification list and organic-to-paid creative handoff process. Present social growth plan for Q2.
Required Experience, Skills and Attributes
Education and Experience
- Degree or diploma in Marketing, Communications, Digital Media, PR, Journalism or a related field preferred.
- Minimum 4-6 years’ experience managing social media for a consumer brand, community brand, financial services brand, agency or diaspora/community-led organisation.
- Experience managing multiple platforms including Facebook, Instagram, Tik Tok, Linked In, You Tube and Whats App/community communications.
- Experience briefing designers/video editors and working with content creators or influencers.
- Technical and Professional Skills
- Strong copywriting, content planning and campaign calendar skills.
- Understanding of platform analytics, content testing, audience segmentation and organic growth tactics.
- Ability to interpret performance data and turn insights into improved content.
- Comfortable with Canva/Figma collaboration, Meta Business Suite, Tik Tok/You Tube analytics, Linked In admin tools and scheduling platforms.
- Understanding of regulated communications, financial promotions sensitivity and the need for approved messaging.
- Tools / Systems
- Meta Business Suite, Instagram, Tik Tok, Linked In, You Tube Studio and Whats App Business tools.
- Canva, Figma, Cap Cut and basic video editing workflows.
- Google Analytics / Looker Studio or equivalent reporting tools.
- CRM/PAS campaign and attribution reports, once integrated.
- Microsoft Office / Google Workspace
- Personal Attributes
- Commercially minded and target-driven.
- Culturally aware and comfortable working with African diaspora communities.
- Strong ownership, planning discipline and weekly reporting habits.
- Able to work in a regulated financial services environment with attention to compliance and accuracy.
- Collaborative, practical and comfortable translating strategy into execution.
- #J-18808-Ljbffr
Social Media Manager in Birmingham employer: Diaspora Insurance
Diaspora Insurance is an excellent employer that values a supportive and collaborative work environment, making it an ideal place for individuals seeking meaningful employment. With a focus on employee growth and development, staff members are encouraged to take on new challenges while enjoying a range of benefits, including a clean and welcoming office atmosphere in the vibrant city of Birmingham. The company fosters a culture of teamwork and respect, ensuring that both employees and visitors feel valued and well cared for.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diaspora Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diaspora Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diaspora Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diaspora Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Social Media Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diaspora Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diaspora Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diaspora Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diaspora Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diaspora Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diaspora Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
