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- Tasks: Manage and grow our organic social media presence across key platforms.
- Company: Join Diaspora Insurance, a niche financial services provider with a vibrant culture.
- Benefits: Competitive salary, growth opportunities, and a dynamic work environment.
- Why this job: Make an impact in cultural engagement while working with diverse communities.
- Qualifications: 2-4 years of experience in organic social media management and community engagement.
- Other info: Collaborative team based in Birmingham, with opportunities for innovation.
The predicted salary is between 24000 - 28800 £ per year.
Diaspora Insurance is a niche financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 20 African nationalities with tailored solutions that meet their cross-border needs.
The Social Media Executive – Organic is responsible for managing and growing Diaspora Insurance’s organic social media presence across all key platforms. This role is responsible for daily posting, community engagement, organic content distribution, influencer coordination, and partnership visibility, ensuring brand consistency, corridor relevance, and responsive audience interaction. Given the cultural sensitivity of diaspora audiences and the regulatory nature of insurance, this role plays a critical role in protecting brand tone, trust, and responsiveness.
Key Responsibilities- Organic Social Media Management
- Manage daily organic posting across Facebook, Instagram, TikTok, YouTube, X (Twitter), and LinkedIn.
- Execute the approved social media content calendar in alignment with campaigns, product launches, and events.
- Adapt captions, formats, and posting styles per platform while maintaining brand tone and compliance.
- Support marketing campaigns, PR initiatives, and events through organic amplification.
- Community Management & Engagement
- Monitor and respond to comments, messages, and mentions across all platforms in a timely and professional manner.
- Foster positive, respectful engagement within diaspora communities.
- Identify and elevate sensitive queries, complaints, or product-related questions in line with internal compliance and escalation procedures.
- Monitor audience sentiment and recurring feedback, sharing insights with the wider marketing team.
- Influencer & Partnership Coordination
- Support influencer and community partnership campaigns through content coordination and organic amplification.
- Act as the day-to-day point of contact for influencers and partners for posting timelines, content formats, brand guidelines, and tagging requirements.
- Track influencer and partner deliverables against agreed schedules and flag delays or gaps.
- Maintain an influencer and partner activity tracker (posting dates, content live links, engagement metrics).
- Corridor-Level Localisation
- Localise approved messaging and captions for different African corridors and audience segments.
- Ensure cultural sensitivity and relevance in day-to-day engagement.
- Work closely with Content, PR, and Events teams to support corridor-specific campaigns.
- Content Distribution & Coordination
- Publish content supplied by Content Creators, Designers, and the PR & Events team.
- Ensure assets are formatted correctly and meet quality standards before publishing.
- Support approved live or near-live organic coverage during events.
- Reporting & Performance Tracking
- Track organic social performance metrics including engagement, reach, impressions, follower growth, and response times.
- Track influencer and partner post performance at a content and engagement level.
- Prepare monthly organic social and influencer activity reports highlighting trends, reach, and engagement.
- 2–4 years’ experience managing organic social media for a brand or agency.
- Demonstrable experience coordinating influencer or partner-led social campaigns.
- Strong understanding of organic social media best practices and platform algorithms.
- Excellent written communication and stakeholder coordination skills.
- Proven experience in community management and audience engagement.
- Ability to manage multiple platforms, partners, and deadlines simultaneously.
- Meta Business Suite
- Native analytics tools (TikTok, X, LinkedIn, YouTube)
- Social scheduling tools (e.g. Meta Scheduler, Hootsuite, Buffer)
- Influencer/content tracking tools (or structured trackers in Google Sheets)
- Basic creative tools for light edits only (Canva, CapCut, Adobe Express)
- Degree or diploma in Marketing, Communications, Media, or a related field.
- Experience working with influencers, ambassadors, or community partners.
- Experience working with multicultural, community-led, or diaspora audiences.
- Exposure to regulated industries such as insurance or financial services.
- A dynamic, impact-driven work environment focused on cultural engagement.
- Competitive salary and growth opportunities within an expanding international brand.
- Opportunities to experiment, innovate, and directly influence marketing performance.
- On-site role in a collaborative team environment, based in Birmingham HQ.
Application Deadline: 12 Feb 2026
To Apply: Please send your CV and a short cover letter to marketing@diasporainsurance.com, along with any relevant portfolio links or campaign performance samples.
Visit us at: www.diasporainsurance.com
Social Media Executive (Organic) in Birmingham employer: Diaspora Insurance
Contact Detail:
Diaspora Insurance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Social Media Executive (Organic) in Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and engage with Diaspora Insurance on social media. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best social media campaigns or content. Share it when you apply through our website to give us a taste of what you can do.
✨Tip Number 3
Be proactive! Don’t wait for job openings to pop up. Reach out to us directly, express your interest, and let us know how you can contribute to our mission at Diaspora Insurance.
✨Tip Number 4
Stay updated on trends! Follow the latest in social media and marketing strategies. Being knowledgeable about current trends shows us you're passionate and ready to hit the ground running.
We think you need these skills to ace Social Media Executive (Organic) in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in managing organic social media. We want to see how you've engaged with communities and handled influencer campaigns, so don’t hold back on those details!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about working with diaspora communities and how your skills align with our mission at Diaspora Insurance. Keep it engaging and personal!
Showcase Your Creativity: If you have any portfolio links or examples of past campaigns, include them! We love seeing your creative flair and how you've successfully managed social media content in the past.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Diaspora Insurance
✨Know Your Platforms
Before the interview, make sure you’re familiar with the key social media platforms mentioned in the job description. Understand their unique features and how Diaspora Insurance can leverage them for organic growth. This will show your potential employer that you’re not just a user but someone who understands the nuances of each platform.
✨Showcase Your Experience
Prepare specific examples from your past roles where you successfully managed organic social media campaigns or community engagement. Highlight any influencer collaborations you've coordinated and the results achieved. This will demonstrate your hands-on experience and ability to drive engagement.
✨Cultural Sensitivity is Key
Given the focus on diaspora communities, be ready to discuss how you would approach content creation and community management with cultural sensitivity. Share any experiences you have working with diverse audiences and how you tailored your messaging to resonate with them.
✨Metrics Matter
Be prepared to talk about how you track and measure the success of your social media efforts. Familiarise yourself with key performance indicators like engagement rates and follower growth, and be ready to discuss how you’ve used data to inform your strategies in previous roles.
