Media & PR Executive in Birmingham

Location

Birmingham, UK – office-based with UK media/event attendance and occasional approved travel as required

• Reports To
• PR, Media & Events Manager
• Employment Type
• Permanent
• Salary
• Competitive, dependent on experience

Diaspora Insurance provides bespoke insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders.

As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.

Role Purpose

Provide dedicated operational and editorial support for Diaspora Insurance’s growing media, public relations, reputation and thought-leadership workload.

The role will build and maintain media relationships, monitor and develop PR partnerships, prepare press and leadership content, coordinate the company magazine, identify and secure awards and speaking opportunities, support product and market launches, and maintain accurate media-intelligence and performance reporting.

The role enables the PR, Media & Events Manager to focus on strategic relationships, senior stakeholder engagement and integrated reputation planning while ensuring consistent day-to-day press-office and editorial delivery.

Key Responsibilities

• Support implementation of the annual corporate PR, media, editorial and thought-leadership plan aligned to the FY2026/27 Marketing Strategy, priority corridors, regional expansion, digital transformation, product launches and reputation objectives.
• Maintain a detailed rolling PR and editorial calendar covering press releases, media pitches, interviews, feature opportunities, company magazine deadlines, thought‑leadership articles, executive Linked In content, awards, speaking engagements, podcasts, webinars and key cultural or industry dates.
• Build, segment and continuously update the media database across UK, USA, Canada, Europe, Australia and relevant African source markets, including national media, insurance and financial-services media, diaspora publications, community radio, podcasts, television, online platforms, bloggers, editors, journalists and producers.
• Develop professional working relationships with journalists, editors, producers, publishers, event organisers, awards bodies, conference teams, podcasters, community media and PR partners.
• Monitor news, media coverage, social discussion, competitor activity, customer sentiment, industry developments, regulation, cultural issues and emerging reputational risks relevant to Diaspora Insurance and its active corridors.
• Prepare a concise weekly market‑intelligence report covering Zimbabwe, Nigeria, Kenya, Ghana, Cameroon, Uganda, Francophone and other active markets, including developments, implications, risks, opportunities and recommended actions; elevate urgent issues immediately.
• Draft and edit high-quality press releases, media pitches, statements, holding lines, reactive comments, articles, opinion pieces, interview notes, FAQs, Q&As, briefing documents, speeches, award entries, speaker proposals, case studies and customer‑impact stories.
• Coordinate internal fact‑checking, evidence gathering, approvals and FCA‑compliant sign‑off for all external statements, ensuring that claims, figures, testimonials, product descriptions, regulatory references and disclaimers are accurate and substantiated.
• Manage routine press‑office administration, including media enquiries, interview requests, deadlines, spokesperson availability, briefing packs, interview logistics, recording links, follow‑up information and coverage collection.
• Support media preparation for the CEO, Executive Director, Channels Director, Head of Marketing and other approved spokespeople by producing tailored biographies, key messages, proof points, anticipated questions, speaking notes and background briefings.
• Coordinate the company magazine from concept to publication, including annual and issue‑level editorial planning, themes, contents lists, contributor commissioning, interview scheduling, copy collection, editing, fact‑checking, approvals, design handover, proofreading, printing or digital production and distribution.
• Maintain the magazine production schedule and editorial standards, ensure every issue reflects the global brand while remaining locally relevant, and secure useful contributions from leadership, employees, customers, partners, communities and subject‑matter experts.
• Identify suitable commercial, editorial or distribution partnerships for the company magazine, prepare proposals and business cases, coordinate agreed deliverables and track readership, engagement, distribution and partner value.
• Research, assess and maintain a pipeline of PR and media partnerships, including diaspora publications, radio stations, podcasts, business platforms, community organisations, industry media and event organisers.
• Evaluate potential PR partnerships against audience fit, reach, credibility, editorial quality, geography, corridor relevance, cost, deliverables, content rights, lead opportunities, brand risk and measurable value before recommendation.
• Support negotiation, onboarding and administration of approved PR/media partnerships; maintain contracts or agreements, deliverable trackers, publication schedules, usage rights, invoices, performance evidence and renewal recommendations.
• Develop and maintain an annual awards calendar covering company, product, customer service, claims, innovation, digital transformation, leadership, workplace, community and marketing categories relevant to Diaspora Insurance.
• Identify high‑quality award opportunities, assess eligibility and strategic value, gather supporting evidence, coordinate internal inputs, draft compelling submissions, manage deadlines and track shortlist, judging, ceremony and publicity requirements.
• Develop and maintain a speaking‑opportunities calendar covering insurance, fintech, diaspora, remittances, community, migration, African business, customer experience, marketing and leadership conferences, panels, webinars, podcasts and roundtables.
• Proactively pitch Diaspora Insurance and approved leaders for suitable speaking opportunities; prepare speaker proposals, abstracts, biographies, headshots, presentation briefs, talking points and supporting evidence.
• Coordinate accepted speaking engagements, including organiser liaison, deadlines, presentation assets, travel logistics with the Events team, compliance review, rehearsal support, media amplification and post‑event follow‑up.
• Support the executive thought‑leadership programme with research, drafts and publishing coordination for Linked In posts, articles, comments, speeches, interviews and other leadership content.
• Identify timely commentary opportunities linked to the UK protection gap, diaspora family protection, funeral and repatriation costs, community resilience, digital transformation, financial inclusion, UK Life Cover and market expansion.
• Support launch communications for UK Life Cover, new website and digital systems, new nationalities/corridors, Australia operations, partnerships, claims milestones, events and other approved corporate announcements.
• Coordinate media and editorial content arising from events, partnerships, customer stories and claims evidence, ensuring the strongest stories are repurposed across PR, magazine, website, Linked In, email and social channels.
• Maintain a complete media and PR archive covering approved press materials, coverage, recordings, photographs, consent, spokesperson documents, award entries, speaking submissions, partner deliverables and performance evidence.
• Monitor and report earned‑media coverage, quality, reach, geography, sentiment, message inclusion, backlinks, referral traffic, share of voice, enquiries, speaking opportunities, award outcomes, partnership value and editorial delivery.
• Work with the SEO/CRO and Digital Growth teams to use PR activity to strengthen authoritative backlinks, branded search, online reputation, regional discoverability and AI/search visibility.
• Support reputation and issues management by maintaining escalation procedures, draft holding statements, monitoring coverage and ensuring potentially harmful or inaccurate content is reported immediately.
• Support media training, interview preparation and communications guidance for approved spokespeople and colleagues who represent Diaspora Insurance publicly.
• Ensure all work complies with the brand guidelines, Media Policy, Social Media and Influencer requirements, Financial Promotions policy, Consumer Duty expectations, data‑protection rules, consent requirements and record‑retention standards.
• Key Performance Indicators / Success Measures
• KPI Area
• Measure

PR calendar delivery Maintain an accurate rolling 12‑month PR/editorial calendar and deliver at least 90% of approved releases, features, magazine milestones, award entries and thought‑leadership outputs on schedule.

Proactive media output Deliver a minimum of 12 substantive press releases/corporate media campaigns during the year, supported by targeted pitches and approved spokesperson materials.

Earned media coverage Secure at least 48 quality earned‑media placements annually, with at least 60% aligned to priority markets, corridors, products or strategic themes; report quality, sentiment and message inclusion.

Media relationship development Build and maintain at least 100 qualified media contacts across priority markets and establish active working relationships with at least 20 high‑value journalists, editors, producers or platforms.

PR/media partnerships Assess a minimum of 15 partnership opportunities, formalise at least 6 approved strategic PR/media partnerships and evidence at least 90% delivery of contracted benefits.

Company magazine Coordinate and deliver 4 quarterly magazine issues to approved schedule, budget, editorial, brand and compliance standards; report distribution, digital engagement and partner contribution.

Awards programme Submit at least 12 high‑quality award entries annually across approved categories; target a minimum of 4 shortlistings and 2 wins, recognising that final outcomes are subject to independent judging.

Speaking opportunities Submit at least 24 qualified speaking proposals and secure at least 8 approved opportunities annually, including a minimum of 4 senior‑leadership panels, keynotes or major interviews.

Executive thought leadership Coordinate a minimum of 8 approved executive Linked In posts and 1 substantive article or commentary piece per month across the agreed leadership roster.

Media monitoring and intelligence Issue weekly corridor and industry intelligence reports on time; acknowledge urgent media/reputation issues within two hours and elevate immediately in line with the agreed protocol.

SEO and digital authority Secure a minimum of 24 relevant, quality earned backlinks or authoritative digital references during the year through PR, media and editorial activity.

Compliance and accuracy Achieve 100% documented approval for regulated or claims‑related external communications and maintain a correction/retraction rate below 1% due to avoidable factual or process errors.

Monthly reporting Submit a monthly PR dashboard covering output, coverage, sentiment, share of voice, backlinks, referral traffic, awards, speaking, partnerships, magazine delivery, risks and next actions.

• Audit current media contacts, press coverage, PR partnerships, executive profiles, awards, speaking activity, editorial assets, company magazine process and outstanding media commitments.
• Build the annual PR/editorial calendar and detailed 90‑day delivery plan aligned to market expansion, UK Life Cover, website/digital transformation, events and priority corridor activity.
• Clean, segment and expand the media database across priority residence markets, African corridors, insurance/financial‑services media and diaspora/community channels.
• Create a press‑office toolkit containing approved corporate description, leadership biographies, product summaries, key facts, claims proof points, imagery, Q&A templates, media‑response process and compliance checklist.
• Develop the annual awards and speaking‑opportunities trackers, shortlist immediate priority entries and pitches, and submit the first approved opportunities.
• Prepare the editorial plan, production schedule, contributor list and content brief for the next company magazine issue.
• Identify and assess at least ten potential PR/media partnerships and submit a prioritised recommendation with audience, cost, risk, deliverables and expected value.
• Implement the weekly market‑intelligence report and monthly PR dashboard, including coverage quality, sentiment and the next quarterly editorial plan.
• Required Experience, Skills and Attributes
• 1 year experience in public relations, media relations, corporate communications, journalism, publishing, editorial production or a closely related role is preferred.
• Excellent writing, editing, proofreading and research skills, with the ability to turn complex or regulated information into clear, accurate and engaging external communications.
• Practical press‑office experience, including media databases, journalist outreach, pitching, interview coordination, press materials, deadlines and coverage monitoring.
• Experience coordinating magazines, newsletters, reports or other multi‑contributor publications from editorial planning through to design, proofing and distribution is desirable.
• Understanding of reputation management, media monitoring, issues escalation, message discipline and stakeholder approvals.
• Ability to manage several deadlines simultaneously and maintain accurate calendars, trackers, archives and performance reports.
• Working knowledge of SEO, backlinks, digital analytics, social media, Linked In and the relationship between earned media and digital visibility is desirable.
• Experience in financial services, insurance, fintech, diaspora, multicultural, community or other regulated sectors is advantageous.
• Awareness of FCA‑regulated communications, Consumer Duty, financial‑promotion approvals, substantiation and consent requirements is desirable; training will be provided where required.
• Tools / Systems

Microsoft Office and Google Workspace; media databases and monitoring tools; Linked In and social publishing platforms; CRM/PAS reporting; Google Analytics and Search Console reporting; project‑management and editorial‑calendar tools; Canva/Figma review capability; Word Press or equivalent CMS; email/newsletter platforms; webinar/podcast/video‑conferencing tools; basic image, audio and video review tools.

• Personal Attributes
• An exceptional writer and careful editor with sound news judgement.
• Curious, research‑led and able to identify strong stories, risks and opportunities from complex information.
• Professional, confident and tactful when dealing with journalists, senior leaders, customers, partners and external stakeholders.
• Highly organised and dependable, with disciplined deadline and version control.
• Culturally aware and respectful of the different African diaspora communities and residence markets served by the company.
• Comfortable working in a regulated environment where accuracy, substantiation, approval and record keeping are essential.
• Proactive and commercially aware, able to assess whether opportunities offer genuine strategic value rather than publicity alone.
• Calm under pressure and able to escape sensitive or reputational matters promptly and appropriately.
• Collaborative and able to work across Marketing, Compliance, Sales, BDMs, Claims, Customer Care, IT/PAS and senior leadership.
• Job Features
• Job Category Marketing
• Assurance Diaspora

Diaspora Insurance is a trading name of Destiny Finance Ltd, a company registered in England and Wales (Company Registration No. 09682276).

Authorised and regulated by the Financial Conduct Authority, FCA Registration 795897.

This page includes some financial promotions. Some content is for informational purposes only and should not be considered financial advice.

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