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- Tasks: Drive digital marketing strategies and optimise campaigns across various platforms.
- Company: Join a dynamic financial services provider focused on the African diaspora.
- Benefits: Competitive salary, growth opportunities, and a collaborative work environment.
- Why this job: Make a real impact in a role that blends creativity with data-driven marketing.
- Qualifications: 3+ years in digital marketing, strong SEO and PPC skills required.
- Other info: On-site role in Birmingham with opportunities for innovation and cultural engagement.
The predicted salary is between 36000 - 60000 £ per year.
Diaspora Insurance is a financial services provider offering the Diaspora Funeral Cash Plan and related insurance products to African diaspora communities globally. Headquartered in Birmingham, UK, we serve over 25 African nationalities with tailored solutions that meet their cross-border needs.
We are seeking a data-driven and performance-oriented Digital and Growth Marketing Specialist to join our team on-site in Birmingham. This new role has been created to support the business’s ambitious growth targets and strengthen the digital capacity of the marketing department.
The ideal candidate will bring a strong blend of SEO expertise, paid media campaign management, analytics, and funnel optimisation, with a deep understanding of multicultural or diaspora audiences. You will be responsible for developing and executing integrated digital marketing strategies that drive traffic, generate quality leads, and increase brand visibility globally.
Key Responsibilities- Paid Media & Performance Marketing
- Plan, execute, and optimise paid campaigns across platforms including Google Ads, Meta (Facebook/Instagram), YouTube, Tiktok and LinkedIn.
- Manage ad budgets efficiently to achieve lead generation and conversion targets.
- Set up and monitor tracking (GA4, GTM, UTM tagging) to measure campaign performance and ROI.
- Conduct A/B testing and iterative performance improvement.
- Develop and manage email marketing campaigns, including audience segmentation, automated flows, and performance tracking to support lead nurturing and retention goals.
- SEO & Organic Growth
- Conduct keyword research, content audits, and competitive analysis to inform SEO strategy.
- Optimise website pages and blog content for on-page SEO performance.
- Collaborate with content and design teams to develop SEO-friendly assets.
- Build and manage backlink strategies and identify opportunities for domain authority growth.
- Analytics & Reporting
- Monitor, analyse, and report on performance metrics using Google Analytics, Data Studio, and CRM data.
- Identify patterns and insights to inform strategy shifts and optimisations.
- Create dashboards and present actionable insights to stakeholders.
- Lead Funnel & CRO
- Manage and improve the customer acquisition funnel – from awareness to conversion.
- Develop and execute strategies to reduce drop-offs and increase form fills/sign-ups.
- Support email marketing automation and retargeting initiatives.
- Team Support
- Collaborate closely with the broader marketing and media teams to ensure alignment across campaigns.
- Support in training junior team members on campaign reporting and digital tools, if required.
- Proven experience (minimum 3 years) in a similar digital/growth marketing role.
- Strong hands-on experience with Google Ads, Meta Ads, Google Analytics 4, Google Tag Manager, and SEO tools (e.g., SEMrush).
- Excellent understanding of digital acquisition channels and growth metrics.
- Solid knowledge of CRO techniques and user journey mapping.
- Familiarity with WordPress, CRM platforms (e.g., HubSpot), and email automation tools.
- Advanced skills in Excel/Google Sheets and reporting dashboards.
- Strong analytical mindset with a proactive, test-and-learn approach.
- Excellent verbal and written communication skills.
- Experience working with multicultural or diaspora markets is a strong advantage.
- Degree or diploma in Marketing, Digital Marketing, Business, or related field.
- Google Ads and Meta Blueprint certifications (preferred).
- Experience with basic HTML/CSS is a plus.
- Understanding of African diaspora media channels and community dynamics.
- A dynamic, impact-driven work environment focused on cultural engagement.
- Competitive salary and growth opportunities within an expanding international brand.
- Opportunities to experiment, innovate, and directly influence marketing performance.
- On-site role in a collaborative team environment, based in Birmingham HQ.
Application Deadline: 12 Feb 2026
To Apply: Please send your CV and a short cover letter to MARKETING email address, along with any relevant portfolio links or campaign performance samples.
Visit us at: www.diasporainsurance.com
Digital and Growth Marketing Specialist (PPC) in Birmingham employer: Diaspora Insurance
Contact Detail:
Diaspora Insurance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital and Growth Marketing Specialist (PPC) in Birmingham
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and join relevant online groups. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially any PPC campaigns you've managed. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews like a pro! Research the company, understand their target audience, and come armed with ideas on how you can help them grow. Tailor your pitch to show you’re the perfect fit for their needs.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Diaspora Insurance.
We think you need these skills to ace Digital and Growth Marketing Specialist (PPC) in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in digital marketing, especially with PPC and SEO. We want to see how your skills align with our needs, so don’t be shy about showcasing relevant projects!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re passionate about digital marketing and how your background makes you the perfect fit for our team. Keep it concise but impactful!
Showcase Your Data Skills: Since we’re all about data-driven decisions, make sure to mention any experience you have with analytics tools like Google Analytics or Data Studio. We love seeing how you’ve used data to drive results in past roles!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re keen on joining our team at Diaspora Insurance!
How to prepare for a job interview at Diaspora Insurance
✨Know Your PPC Inside Out
Make sure you brush up on your knowledge of PPC platforms like Google Ads and Meta Ads. Be ready to discuss specific campaigns you've managed, the strategies you used, and the results you achieved. This will show that you're not just familiar with the tools, but that you can leverage them effectively.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used analytics tools like Google Analytics 4 and Data Studio in your previous roles. Bring examples of how you've tracked campaign performance and made data-driven decisions to optimise results. This will demonstrate your analytical mindset and proactive approach.
✨Understand the Audience
Since Diaspora Insurance focuses on multicultural audiences, do some research on the African diaspora communities. Be ready to discuss how you would tailor marketing strategies to resonate with these audiences. Showing that you understand their unique needs will set you apart from other candidates.
✨Prepare Questions for Them
Interviews are a two-way street, so think of insightful questions to ask about the company's marketing goals and challenges. This shows your genuine interest in the role and helps you assess if it's the right fit for you. Plus, it gives you a chance to showcase your strategic thinking.
