At a Glance
- Tasks: Create engaging videos and content that resonate with diaspora communities.
- Company: Join a culturally aware insurance company making a difference.
- Benefits: Competitive salary, creative environment, and opportunities for growth.
- Other info: Dynamic role with event travel and collaboration across teams.
- Why this job: Be part of impactful storytelling and community engagement.
- Qualifications: 2+ years in content production and strong editing skills required.
The predicted salary is between 40500 - 49500 £ per year.
- Department
- Birmingham, UK – Marketing / Content & Media
- Location
- Birmingham, UK – office-based with event travel as required
- Reports To
- Social Media Manager
- Employment Type
- Permanent
- Salary
- Competitive, dependent on experience
Diaspora Insurance provides culturally informed insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders.
As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.
Role Purpose
Produce high-quality video, photography, short-form social assets, event content, campaign stories and educational content that make DI visible, trusted and easier to understand across diaspora communities.
Key Responsibilities
- Plan, shoot and edit short-form videos, reels, event recaps, interviews, explainers, testimonials and campaign assets.
- Create monthly content batches for paid media, organic social, ambassador activity, events, source-market campaigns and website education.
- Attend key events to capture content, customer/community stories, stakeholder interviews and BDM/event activation footage.
- Work with the Social Media Strategist to translate content calendars into platform-ready assets.
- Work with the Brand Manager to maintain brand tone, visual consistency and emotionally sensitive storytelling.
- Create content for claims education and customer trust without exploiting grief or breaching compliance standards.
- Support design and paid media teams with creative variations to reduce ad fatigue.
- Maintain an organised content library by corridor, campaign, event, partner, consent status and usage rights.
- Ensure consent forms, usage permissions and compliance approvals are secured before publishing sensitive content.
- Produce weekly edits and monthly hero assets aligned to the campaign calendar.
- Key Performance Indicators / Success Measures
- KPI Area
- Measure
Content output Produce minimum 24-32 paid/social creative assets per month plus event content packs.
Video production Produce minimum 8-12 short-form videos per month across corporate and corridor campaigns.
Event content Capture and deliver content packs for 100% of major events attended.
Creative fatigue reduction Refresh paid media assets monthly and provide variant library.
Compliance 100% sensitive content supported by consent and compliance approval where required.
Content library Maintain searchable content bank with naming, tags and rights status.
Performance learning Use performance reports to produce improved creative variants each month.
- Audit available video/photo assets and identify gaps.
- Build content production calendar for Q1.
- Create recurring templates for reels, testimonials, FAQs, event recaps and source-market proof.
- Produce first 30-day batch of paid and organic content.
- Create content consent and storage workflow with PR/Events and Compliance.
- Required Experience, Skills and Attributes
- 2+ years in content production, videography, photography, social video editing or digital media production.
- Strong filming and editing skills for mobile-first content.
- Ability to produce fast-turnaround content for events and campaigns.
- Experience with culturally sensitive storytelling and community content desirable.
- Good written communication and basic script/storyboard capability.
- Able to travel to UK events and work occasional evenings/weekends when required.
- Organised, proactive and comfortable working to campaign deadlines.
- Tools / Systems
Camera/mobile filming equipment, Cap Cut, Adobe Premiere Pro, Adobe Lightroom/Photoshop, Canva/Figma, Google Drive/Share Point, Stream Yard/OBS/Zoom desirable.
- Personal Attributes
- Commercially minded and outcome-focused.
- Culturally aware and respectful of African diaspora communities.
- Comfortable working in a regulated environment with compliance review processes.
- Highly organised, proactive and accountable.
- Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.
- #J-18808-Ljbffr
Content Producer in Birmingham employer: Diaspora Insurance
Diaspora Insurance is an excellent employer that values a supportive and collaborative work environment, making it an ideal place for individuals seeking meaningful employment. With a focus on employee growth and development, staff members are encouraged to take on new challenges while enjoying a range of benefits, including a clean and welcoming office atmosphere in the vibrant city of Birmingham. The company fosters a culture of teamwork and respect, ensuring that both employees and visitors feel valued and well cared for.
StudySmarter Expert Advice🤫
We think this is how you could land Content Producer in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diaspora Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diaspora Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diaspora Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diaspora Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Content Producer in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diaspora Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diaspora Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diaspora Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diaspora Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diaspora Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diaspora Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
