At a Glance
- Tasks: Engage communities, manage CRM journeys, and coordinate influencer activities for impactful marketing.
- Company: Diaspora Insurance, a culturally aware company supporting diasporans globally.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Join a diverse team focused on cultural respect and compliance.
- Why this job: Make a difference in the lives of diasporans while honing your marketing skills.
- Qualifications: 2+ years in CRM or community management with strong marketing skills.
The predicted salary is between 29700 - 36300 £ per year.
Job Description: Community & CRM Manager
- Job Title
- Community & CRM Manager
- Department
- Birmingham, UK - Marketing / Community, CRM & Retention
- Location
- Birmingham, UK - office-based
- Reports To
- Head of Marketing
- Employment Type
- Permanent
- Salary
- Competitive, dependent on experience
Diaspora Insurance provides culturally informed insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders.
As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.
Role Purpose
Own customer/community engagement, influencer coordination, CRM/PAS journeys, Whats App/email marketing, reviews, NPS, referrals, NTU recovery and retention-led organic growth.
Key Responsibilities
- Design and manage CRM/PAS customer journeys across lead capture, quote follow-up, abandonment, onboarding, reviews, referrals, upsell, renewal and cancellation prevention.
- Own email, Whats App and SMS campaign calendars for customers, NTUs, non-customers, group leads and event leads.
- Coordinate influencer activity, landing pages, tracking links, briefing, compliance requirements, proof-of-work and performance reporting.
- Build NPS, review and referral programmes, routing promoters to reviews/referrals and detractors to service recovery.
- Manage monthly retention and organic growth campaigns including add-a-life, cover upgrade, referral prompts and beneficiary awareness.
- Work with the Website Manager to create influencer, event, NTU and referral landing pages with clear attribution.
- Work with Customer Care, Claims, Compliance and Sales to ensure customer journeys are accurate, empathetic and compliant.
- Segment audiences by corridor, source, lead status, product interest, customer tenure, objection and retention risk.
- Maintain influencer/community database and performance tracker.
- Produce monthly lifecycle performance reports covering open/click/reply rates, recovered policies, reviews, NPS, referrals and churn signals.
- Key Performance Indicators / Success Measures
- KPI Area
- Measure
Influencer/v Card leads Support 8,500 v Card and influencer landing page leads with tracked source reporting.
Retention Support 85% retention target through CRM journeys and early cancellation prevention.
NTU recovery Run monthly NTU/reapply campaigns and report recovered policies.
Reviews/NPS Implement NPS and review capture; monthly increase in Google/Trustpilot/Facebook reviews.
Email/Whats App cadence Deliver monthly non-customer, upsell, referral and education campaigns on agreed dates.
Referral growth Build tracked referral journeys and report monthly referral policies.
Data hygiene Maintain segmentation, consent status, source attribution and campaign logs.
- Map all lifecycle journeys and current customer communications.
- Launch July non-customer, customer upsell and referral campaign sequence.
- Create influencer tracking framework and landing page request process.
- Implement NPS/review journey with service recovery routing.
- Create monthly retention dashboard and CRM campaign calendar.
- Required Experience, Skills and Attributes
- 2+ years in CRM, lifecycle marketing, community management, influencer coordination or retention marketing.
- Experience with email/Whats App/SMS marketing, segmentation and campaign reporting.
- Strong understanding of customer journeys and retention funnels.
- Ability to manage influencers and community stakeholders with professionalism and compliance discipline.
- Good knowledge of GDPR/PECR consent principles or willingness to work closely with Compliance.
- Strong copywriting and customer empathy.
- Data-driven, organised and comfortable coordinating across sales, claims, customer care and marketing.
- Tools / Systems
CRM/PAS, email platform, Whats App Business/API, SMS tools, Google Sheets/Excel, Trustpilot/Google review tools, UTM tracking, landing page forms.
- Personal Attributes
- Commercially minded and outcome-focused.
- Culturally aware and respectful of African diaspora communities.
- Comfortable working in a regulated environment with compliance review processes.
- Highly organised, proactive and accountable.
- Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.
Skills and Experience
Email Marketing (Mail Chimp), Influencer/Brand Partnerships, Landing Page forms, Whats App Marketing, Excel, Review tools
- GAP – CRM (Will require Training), PAS (Will require Training)
- Application Deadline: September 4, 2026
- Job Features
- Job Category Marketing
- Assurance Diaspora
Diaspora Insurance is a trading name of Destiny Finance Ltd, a company registered in England and Wales (Company Registration No. 09682276).
Authorised and regulated by the Financial Conduct Authority, FCA Registration 795897.
This page includes some financial promotions. Some content is for informational purposes only and should not be considered financial advice.
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Community & CRM Manager in Birmingham employer: Diaspora Insurance
Diaspora Insurance is an excellent employer that values a supportive and collaborative work environment, making it an ideal place for individuals seeking meaningful employment. With a focus on employee growth and development, staff members are encouraged to take on new challenges while enjoying a range of benefits, including a clean and welcoming office atmosphere in the vibrant city of Birmingham. The company fosters a culture of teamwork and respect, ensuring that both employees and visitors feel valued and well cared for.
StudySmarter Expert Advice🤫
We think this is how you could land Community & CRM Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diaspora Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diaspora Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diaspora Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diaspora Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Community & CRM Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diaspora Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diaspora Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diaspora Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diaspora Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diaspora Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diaspora Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
