At a Glance
- Tasks: Lead brand awareness strategies and create impactful campaigns for Diaspora Insurance.
- Company: Join a dynamic team at Diaspora Insurance, focused on community and cultural engagement.
- Benefits: Competitive salary, career growth opportunities, and a chance to make a real difference.
- Other info: Work in a vibrant environment with a focus on cultural awareness and compliance.
- Why this job: Shape the brand's future while connecting with diverse communities across borders.
- Qualifications: 5+ years in brand management or marketing, with strong communication skills.
The predicted salary is between 40500 - 49500 £ per year.
- Location
- Birmingham, UK – office-based with UK event/media attendance as required
- Reports To
- Head of Marketing
- Employment Type
- Permanent
- Salary
- Competitive, dependent on experience
Diaspora Insurance provides bespoke insurance solutions for diasporans living and working abroad, helping customers protect themselves, their families and their dignity across borders.
As the business prepares for FY2026/27 growth, Marketing is building a stronger brand, digital, community, event and partnership engine to support awareness, lead generation, online portal conversion, retention and trust.
Role Purpose
Own Diaspora Insurance’s corporate brand awareness strategy and ensure the brand becomes visible, trusted and consistent across ATL, BTL, digital, events, PR, source-market activity and partner channels.
Key Responsibilities
- Develop and manage the annual corporate brand awareness roadmap from July 2026 to June 2027, ensuring awareness is treated as a company-wide brand objective rather than fragmented corridor activity.
- Own ATL planning and delivery, including OOH, bus, street furniture, radio, cinema, airport halo campaigns, TV/OTT tests and corporate PR bursts.
- Translate the brand guidelines into campaign-ready messaging, layouts, creative briefs and channel rules for all DI brand activity.
- Lead the Pan-African Brand Ambassador project: shortlist, outreach, negotiation, compliance review, contract deliverables, campaign launch and performance tracking.
- Develop a brand strategy that supports core messaging of the brand and create quarterly brand campaigns around the core message
- Manage brand consistency across digital ads, events, influencer content, partner collateral, website, CRM journeys, print and internal communications.
- Work with the Events & PR Manager to align events with brand visibility objectives, ensuring all flagship activations generate content, PR angles and measurable brand recall.
- Work with the Paid Media and SEO/CRO teams to track brand lift proxies including branded search, direct traffic, assisted conversions and retargeting pool growth.
- Own brand measurement dashboards and monthly reporting to the Head of Marketing and Channels Director.
- Maintain a library of approved messaging, proof points, claim statements, DISCLAIMERS, brand templates and creative assets.
- Key Performance Indicators / Success Measures
- KPI Area
- Measure
Brand search growth Increase branded search and direct traffic by agreed quarterly targets; minimum +75% direct traffic and +100% branded search Yo Y by June 2027.
Corporate campaign delivery Deliver 4 quarterly corporate campaigns and 12 monthly awareness bursts on time.
ATL execution Deliver approved OOH/radio/cinema/airport campaigns with unique tracking URLs, QR codes and call/Whats App tracking.
Brand consistency 95%+ campaign assets compliant with brand guidelines and approved financial promotion wording before publishing.
Brand recall Event survey recall: 60%+ in Zimbabwe audiences and 30%+ in Nigeria, Ghana and Kenya by June 2027.
Media value Secure added-value media deliverables in at least 80% of paid ATL/media buys.
Ambassador programme Launch ambassador programme by Q3 with tracked content, usage rights, compliance sign-off and monthly performance report.
- Audit current brand assets, awareness channels and messaging consistency.
- Create July-September corporate awareness roadmap and campaign calendar.
- Finalise OOH/radio/airport measurement framework and creative briefs.
- Build ambassador scorecard and shortlist.
- Create brand dashboard covering branded search, direct traffic, social reach, PR value, event recall and offline-to-online response.
- Required Experience, Skills and Attributes
- 5+ years in brand management, integrated marketing, campaign management or communications, ideally in financial services, insurance, diaspora, multicultural or community-led sectors.
- Strong understanding of ATL and BTL media, including OOH, radio, PR, events, digital video and social amplification.
- Ability to manage agencies, media owners, influencers and internal stakeholders.
- Excellent written and verbal communication skills; able to create clear campaign briefs and executive updates.
- Working knowledge of FCA-regulated marketing or willingness to work within strict compliance processes.
- Strong project management and reporting discipline.
- Culturally aware, commercially minded and comfortable working across African diaspora communities.
- Tools / Systems
Microsoft Office, Google Workspace, Canva/Figma review capability, Google Analytics, Meta/Google reporting dashboards, CRM/PAS reporting, project management tools.
- Personal Attributes
- Commercially minded and outcome-focused.
- Culturally aware and respectful of African diaspora communities.
- Comfortable working in a regulated environment with compliance review processes.
- Highly organised, proactive and accountable.
- Able to work cross-functionally with Marketing, Sales, BDMs, Compliance, IT/PAS, Claims and Customer Care.
Diaspora Insurance is a trading name of Destiny Finance Ltd, a company registered in England and Wales (Company Registration No. 09682276).
Authorised and regulated by the Financial Conduct Authority, FCA Registration 795897.
This page includes some financial promotions. Some content is for informational purposes only and should not be considered financial advice.
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Brand Manager in Birmingham employer: Diaspora Insurance
Diaspora Insurance is an excellent employer that values a supportive and collaborative work environment, making it an ideal place for individuals seeking meaningful employment. With a focus on employee growth and development, staff members are encouraged to take on new challenges while enjoying a range of benefits, including a clean and welcoming office atmosphere in the vibrant city of Birmingham. The company fosters a culture of teamwork and respect, ensuring that both employees and visitors feel valued and well cared for.
StudySmarter Expert Advice🤫
We think this is how you could land Brand Manager in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diaspora Insurance and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diaspora Insurance are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diaspora Insurance on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diaspora Insurance. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Brand Manager in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diaspora Insurance. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diaspora Insurance:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diaspora Insurance’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diaspora Insurance
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diaspora Insurance will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diaspora Insurance, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
