At a Glance
- Tasks: Build relationships with journalists and creators, executing impactful PR strategies.
- Company: Join KGA, a top distributor of fragrance and beauty brands in the UK.
- Benefits: Enjoy a creative work environment, competitive salary, and career growth opportunities.
- Other info: Be part of an award-winning team that values creativity and collaboration.
- Why this job: Shape brand narratives and drive exciting activations in the beauty and lifestyle space.
- Qualifications: 5+ years in PR or influencer marketing with a strong network in beauty and lifestyle.
The predicted salary is between 45000 - 55000 £ per year.
Role Overview
Build and nurture relationships with journalists and creators across traditional and digital platforms.
Identify, vet, and engage press and influencer partners aligned with brand values.
Collaborate cross-functionally to develop and execute 360-degree launch strategies.
Plan and deliver impactful PR activations across the brand portfolio.
Monitor, measure, and evaluate campaign performance, benchmarking against competitors.
Stay ahead of industry shifts, social trends, and developments within the creator economy.
Manage activation approvals with global brand teams and internal stakeholders.
Lead the press office function, handling inbound queries and driving proactive media outreach.
Oversee campaign and activation budgets.
Lead and contribute to cross brand KGA initiatives.
This is an exciting opportunity for an experienced communications professional to play a key role in shaping brand narratives, driving impactful activations, and strengthening relationships across media and the creator landscape.
If you are a natural connector who brings creative ideas to life with precision and has a strong track record of media and influencer impact, we want to hear from you.
Qualifications
We are looking for an individual with a minimum of 5 years’ experience in PR, influencer marketing, or talent relations, and a strong network within the beauty and lifestyle space.
- 5+ years’ experience in PR, influencer marketing, or talent relations.
- Strong network across beauty, fashion, or lifestyle media and influencers.
- Excellent communication and relationship building skills.
- Deep understanding of media outlets, digital platforms, creator tools, and influencer KPIs.
- Strong organisational and project management capabilities.
- Experience using media monitoring and evaluation tools.
- A proactive, strategic mindset with a creative approach.
Benefits
KGA, the UK’s premier distributor of fragrance and beauty brands, is seeking a creative and highly connected PR & Influencer Relations Manager to join our Communications team.
Work in a dynamic, creative, and collaborative environment.
Join an employer of choice that has won numerous awards, including a #12 ranking in the ‘Best Companies to Work For’.
For over 35 years, KGA has represented some of the world’s most exciting and exceptional niche, premium, and fashion brands within the UK and Ireland.
We pride ourselves on our industry knowledge, passion, the calibre of our clients, and the quality of our success stories.
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StudySmarter Expert Advice🤫
We think this is how you could land PR & Influencer Relations Manager in Woking
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like DIARY directory Limited. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like DIARY directory Limited, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research DIARY directory Limited inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace PR & Influencer Relations Manager in Woking
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of DIARY directory Limited. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at DIARY directory Limited.
How to prepare for a job interview at DIARY directory Limited
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
