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- Tasks: Write engaging content about London's food scene and create eye-catching social media posts.
- Company: The Handbook, London's original insider guide with a vibrant team culture.
- Benefits: Competitive salary, career progression, industry perks, and WFH Fridays.
- Why this job: Join a creative team and share your passion for London's culinary delights.
- Qualifications: Experience in digital journalism, strong SEO knowledge, and confidence on camera.
- Other info: Dynamic work environment with regular team events and a love for London life.
The predicted salary is between 26000 - 36400 £ per year.
Do you live and breathe London? Know where to find the best pasta in Peckham, the latest bar opening in Soho, and the chef everyone\’s going to be talking about next? The Handbook is looking for a Food & Lifestyle Writer/Creator with an insatiable appetite for the London scene – someone who can spot a story, review restaurants with flair, and craft content that gets people talking. We’re after a writer who can do more than just write. You’ll be out and about capturing the buzz of the city – filming reels, attending launches, reviewing menus, and creating scroll‑stopping content for our site and socials. You’ll be confident on camera, sharp on trends, and driven to make every post perform. You’ll have a nose for what’s new, a network of London contacts, and a keen understanding of SEO, AI search, and social storytelling. You’ll know how to turn a dinner into a headline and a tasting menu into a viral moment.
What you’ll do
- Write engaging, SEO‑savvy restaurant reviews, features, and insider guides on London’s ever‑changing food and drink scene.
- Create original, on‑brand digital and social content that amplifies The Handbook’s voice across platforms.
- Attend press launches, tastings, and industry events – representing The Handbook with flair and confidence.
- Collaborate with our editorial and social teams to generate high‑performing content ideas.
- Stay ahead of trends – from viral TikTok spots to Michelin‑star openings.
What we’re looking for
- A deep, genuine passion for London life and everything that makes it tick.
- Proven experience in digital journalism, food writing, or lifestyle content creation (luxury experience a plus).
- Strong knowledge of SEO and content performance metrics.
- Confident on camera and adept at creating video content for Instagram and TikTok.
- Highly organised, proactive, and bursting with creative energy.
- A storyteller at heart with impeccable attention to detail and tone.
About The Handbook
Founded in 2006, The Handbook is London’s original insider guide – connecting our 1.6 million monthly readers and 260,000+ engaged subscribers with the best in culture, travel, food, fashion, beauty, and wellbeing. We don’t just report what’s new – we define what’s next. Our trusted, shareable content drives conversation, sparks discovery, and positions the brands we work with at the centre of the cultural moment. With hundreds of thousands of followers across Instagram, TikTok, and beyond, The Handbook’s reach is ever‑growing, and our content is built to perform. We’re a collaborative, creative, and sociable team – and we love what we do. Regular team events, a buzzing office environment, and a shared love of London life are all part of what makes The Handbook a great place to be.
Benefits
- Competitive £26k+ base salary (DOE)
- Opportunities for career progression within a fast‑growing digital magazine
- Access to industry events, trips and perks
- WFH Fridays
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The Handbook - Food & Lifestyle Writer/Creator (London) employer: DIARY directory Limited
Contact Detail:
DIARY directory Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land The Handbook - Food & Lifestyle Writer/Creator (London)
✨Tip Number 1
Get out there and network! Attend food events, press launches, and tastings in London. The more people you meet, the better your chances of landing that dream job with The Handbook.
✨Tip Number 2
Show off your personality on social media! Create engaging content that reflects your love for London’s food scene. Tag The Handbook in your posts to get noticed – we love seeing fresh talent!
✨Tip Number 3
Stay ahead of the trends! Follow food blogs, influencers, and local hotspots to keep your finger on the pulse. Share your insights and ideas with us when you apply through our website.
✨Tip Number 4
Practice your storytelling skills! Whether it’s a restaurant review or a social media post, make sure your content is engaging and SEO-friendly. We’re looking for writers who can turn a meal into a memorable story.
We think you need these skills to ace The Handbook - Food & Lifestyle Writer/Creator (London)
Some tips for your application 🫡
Show Your Passion for London: When you’re writing your application, let your love for London shine through! Share your favourite spots, hidden gems, and what makes the city tick for you. We want to see that you live and breathe the London scene just like we do.
Craft Engaging Content Samples: Include samples of your writing that showcase your flair and creativity. Whether it’s a restaurant review or a lifestyle piece, make sure it reflects your unique voice and style. Remember, we’re looking for content that gets people talking!
Highlight Your Digital Savvy: Don’t forget to mention your experience with SEO and social media! We’re keen on candidates who understand how to make content perform online. Share any metrics or successes you've had in previous roles to back up your claims.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context. Plus, it shows you’re serious about joining our team at The Handbook!
How to prepare for a job interview at DIARY directory Limited
✨Know Your London
Brush up on your knowledge of London's food and lifestyle scene. Be ready to discuss your favourite spots, the latest trends, and any hidden gems you’ve discovered. This shows your genuine passion for the city and helps you connect with the interviewers.
✨Showcase Your Writing Skills
Prepare a portfolio of your best writing samples, especially those related to food and lifestyle. Make sure to include pieces that demonstrate your SEO skills and ability to engage readers. This will give the interviewers a taste of your style and creativity.
✨Be Camera-Ready
Since the role involves creating video content, practice being confident on camera. You might be asked to film a short clip during the interview, so think about how you can present yourself and your ideas in an engaging way.
✨Network Like a Pro
Highlight your connections within the London food and lifestyle scene. Mention any industry events you've attended or contacts you have. This shows that you’re proactive and already embedded in the community, which is a big plus for The Handbook.