At a Glance
- Tasks: Lead PR for luxury fashion brands and create impactful communications strategies.
- Company: Join Savi, a dynamic agency in the heart of London.
- Benefits: Competitive salary, creative environment, and opportunities to work with top brands.
- Other info: Fast-paced agency culture with room for creativity and growth.
- Why this job: Be at the forefront of luxury fashion PR and shape brand narratives.
- Qualifications: 3-5 years in fashion PR with strong media relationships.
The predicted salary is between 40000 - 50000 £ per year.
Savi is seeking an experienced, proactive and highly connected PR Manager to join our growing London office. This is an exciting opportunity for someone with a strong background in luxury fashion, lifestyle and contemporary brands who thrives in a fast-paced agency environment and is confident leading accounts with initiative, strategic thinking and cultural awareness.
The ideal candidate will have several years of agency experience across luxury fashion and lifestyle clients, strong media and talent relationships, and a strong understanding of the evolving communications landscape spanning editorial, VIP, influencer, partnerships and community‑led brand building.
Responsibilities- Lead day‑to‑day management of client accounts across fashion, lifestyle and luxury brands.
- Develop and execute strategic PR and communications plans aligned with brand objectives.
- Build and maintain strong relationships with fashion, luxury and lifestyle media, stylists, talent agents, influencers and key industry contacts.
- Proactively secure high‑value editorial coverage, features, interviews and product placement opportunities.
- Manage VIP dressing opportunities, influencer partnerships and talent outreach.
- Support and execute events, press appointments, launches, dinners and brand activations.
- Draft press releases, media pitches, briefing documents, reports and client communications to a high standard.
- Confidently manage showroom activity, sample trafficking and seasonal launches where required.
- Identify new cultural, editorial and partnership opportunities for clients.
- Monitor coverage, industry movements and emerging talent across fashion, media and culture.
- Contribute strategic thinking and creative ideas during client planning and new business conversations.
- Work closely with senior leadership while also operating independently and taking ownership of client accounts.
- 3–5+ years’ experience within a fashion PR, an integrated communications agency or in‑house experience.
- Strong experience across luxury fashion, contemporary fashion and lifestyle brands.
- Excellent existing relationships across fashion, luxury and lifestyle media; talent experience advantageous.
- Highly proactive with the ability to take initiative and independently drive opportunities forward.
- Strong understanding of today’s communications landscape, including editorial PR, VIP, influencer and social amplification.
- Exceptional verbal communication skills and highly presentable.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Calm under pressure with excellent attention to detail.
- Passion for fashion, culture, luxury and emerging brands.
- Experience using Launchmetrics or Fashion GPS preferred.
- Existing UK and international fashion contacts highly advantageous.
- Entrepreneurial mindset.
- Solutions‑focused and resourceful.
- Collaborative and positive team player.
- Culturally engaged with a strong taste level and awareness of the luxury landscape.
- Commercially aware and understands how PR supports broader brand growth.
Savi - PR Manager in London employer: DIARY directory Limited
At Savi, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our team thrives on creativity and collaboration, offering ample opportunities for professional growth within the luxury fashion and lifestyle sectors. With a focus on employee well-being and a commitment to innovative thinking, Savi provides a stimulating environment where your contributions are valued and recognised.
StudySmarter Expert Advice🤫
We think this is how you could land Savi - PR Manager in London
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to those you admire. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your experience in luxury fashion and lifestyle PR. Share specific examples of successful campaigns you've led or media relationships you've nurtured.
✨Be Proactive
Don’t wait for job openings to pop up! Reach out to companies you love, like Savi, and express your interest. A well-timed email can sometimes lead to opportunities that aren’t even advertised yet.
✨Stay Updated
Keep an eye on the latest trends in fashion and PR. Being culturally aware and knowledgeable about emerging brands will not only impress interviewers but also help you stand out as a candidate who’s truly passionate about the industry.
We think you need these skills to ace Savi - PR Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the PR Manager role at Savi. Highlight your experience in luxury fashion and lifestyle brands, and don’t forget to showcase those strong media relationships you’ve built over the years!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to express your passion for fashion and culture, and explain how your proactive approach and strategic thinking can benefit Savi. Keep it engaging and personal!
Showcase Your Achievements:When detailing your past roles, focus on specific achievements that demonstrate your ability to secure high-value editorial coverage and manage client accounts effectively. Numbers and examples speak volumes!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better. Don’t miss out on this exciting opportunity!
How to prepare for a job interview at DIARY directory Limited
✨Know Your Brands
Before the interview, dive deep into Savi's portfolio and the luxury fashion brands they represent. Familiarise yourself with their recent campaigns, media coverage, and any notable events. This will not only show your genuine interest but also help you discuss how your experience aligns with their brand objectives.
✨Showcase Your Connections
Since strong media and talent relationships are crucial for this role, be ready to talk about your existing contacts in the fashion and lifestyle sectors. Prepare examples of how you've leveraged these relationships to secure high-value coverage or partnerships in the past.
✨Demonstrate Strategic Thinking
Think about specific PR strategies you've developed and executed in previous roles. Be prepared to discuss how you approached challenges, identified opportunities, and contributed to brand growth. Highlight your ability to think creatively and strategically, especially in fast-paced environments.
✨Prepare for Scenario Questions
Expect questions that assess your problem-solving skills and ability to manage multiple projects. Prepare scenarios where you successfully handled tight deadlines, managed VIP dressing opportunities, or executed a successful event. Use the STAR method (Situation, Task, Action, Result) to structure your responses.
