Halpern - Senior Account Executive (Beauty & Wellbeing) (London) in Camden Town

Overview

Responsibilities

• Cultivate and expand relationships with key beauty journalists, influencers, and media outlets.
• Secure high-quality media coverage through proactive pitching and targeted outreach.
• Develop compelling press materials, including press releases and media lists.
• Manage and optimise earned and paid influencer partnerships.
• Oversee product seeding programs, track results, and provide ROI analysis to clients.
• Attend media appointments to build rapport and identify coverage opportunities.
• Support junior team members in maintaining accurate media databases and trackers.

Client Management

• Contribute to the development of strategic annual PR plans that align with client business goals.
• Plan, coordinate, and execute PR plan elements (e.g., launches, press trips) to a high standard, within deadlines and budgets.
• Serve as a key point of contact for clients, providing strategic counsel and managing expectations.
• Prepare and present insightful progress reports in client meetings.
• Lead the planning and execution of successful events.
• Keep the team informed of project progress and proactively address any challenges.
• Edit and proofread press materials for junior team members.
• Support junior team members in meeting coverage report deadlines.

Financial Results

• Develop a strong understanding of client budgets (fees and expenses).
• Create accurate budgets for specific activities, considering staff hours, costs, and timelines.
• Select and manage suppliers, reviewing terms and making contractual recommendations.
• Ensure proper PO management.

Team and Self Management

• Contribute creative and valuable ideas in brainstorms and team meetings.
• Manage your time effectively to meet deadlines and maintain high-quality work.
• Keep managers informed of workload, priorities, and deadlines.
• Prioritise tasks effectively and manage junior team members to maximize productivity.

Qualifications

• 2-3 years of agency experience (ideally in beauty PR).
• A strong understanding of the beauty industry and media landscape.
• Excellent communication, interpersonal, and presentation skills.
• Proven ability to build and maintain strong relationships with media and influencers.
• Exceptional organisational and time-management skills.
• Resourceful and solution-oriented approach to problem-solving.
• A proactive and enthusiastic attitude.
• A keen interest in current affairs and trends.
• Proficiency in Google Drive, Microsoft Office Suite (Word, Excel, PowerPoint), and PR analytics tools (e.g., Cision, Tribe Dynamics, Traackr, Exploding Topics, Google Analytics, Diary Directory).
• A desire for continuous learning and professional development.

Halpern is an entrepreneurial, mid-size agency with a tenacious start-up approach, which is coupled with having the stability of being minority owned by WPP, the world\'s largest network of global advertisers. We are also partners in The&Partnership - a global group of ambitious agencies designed to help comms move at the speed of life. From creative, to strategy, experiential, production, social and paid media, joining the Halpern team will give you unrivalled access to our partner agencies and unlimited learning opportunities across the full marketing mix. We are committed to promoting diversity, equity and inclusion through our recruitment process and welcome applicants of all backgrounds.