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- Tasks: Lead digital marketing strategies, focusing on TikTok Shop to boost brand awareness and sales.
- Company: Join a dynamic team in the beauty and health sector, driving innovative marketing solutions.
- Benefits: Enjoy a hybrid work environment with opportunities for creativity and collaboration.
- Why this job: Be at the forefront of digital marketing trends in a fast-paced, supportive culture.
- Qualifications: 5+ years in digital marketing, especially e-commerce and social media; TikTok experience is a must.
- Other info: Submit your CV and cover letter to showcase your passion for beauty and technology.
The predicted salary is between 28800 - 43200 £ per year.
We are looking for a dynamic, results-driven Digital Marketing Manager to join our growing team. This role is perfect for an individual with experience in digital marketing, particularly in the beauty and health sector, who thrives in a fast-paced, collaborative environment. You’ll be responsible for developing and executing digital marketing strategies, with a strong focus on TikTok Shop to drive traffic, brand awareness, and sales growth., TikTok Shop Strategy & Execution:
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Develop and implement a comprehensive strategy for TikTok Shop to drive brand awareness, customer engagement, and sales conversions.
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Manage TikTok Shop campaigns from start to finish, including content creation (lives), affiliate collaborations/programmes (TikTok affiliate portal), and performance tracking.
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Work with the Assistant Influencer and Social Media Manager to ensure parity across channel and shop.
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Proactively analysing trends and staying ahead of platform shifts and audience preferences on TikTok
Digital Campaign Management:
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Identify and lead the execution of multi-channel digital marketing campaigns.
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Experiment with new technologies like AI and CGI to create immersive, high-quality digital assets.
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Manage budgets, timelines, and resources for all digital initiatives.
Team Leadership & Collaboration:
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Lead and mentor a team of digital marketing specialists, offering guidance on creative direction, strategy, and performance.
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Collaborate with cross-functional teams, including Sales, Customer Service, Finance and Logistics, to align on business objectives and integrate marketing efforts seamlessly. Brand Growth & Performance Reporting:
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Track key performance indicators (KPIs) for all digital marketing efforts, reporting on campaign performance and ROI.
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Use data and insights to continually refine strategies and improve brand visibility, engagement, and sales.
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5+ years of digital marketing experience, with a focus on e-commerce and social media platforms (TikTok Shop experience is essential).
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Proven track record of managing digital marketing campaigns within the beauty and/or health sector.
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Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Meta Ads Manager, TikTok Ads Manager, etc.); Microsoft; Canva (preferable)
Leadership:
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Proven ability to lead, mentor, and inspire a team of digital marketing professionals.
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Strong collaboration skills to work cross-functionally with different departments and external partners.
If you are a forward-thinking digital marketing leader with a passion for technology, team management, and the beauty industry, we invite you to join our team.
Please submit your CV, cover letter outlining your relevant experience and why you are a great fit for this role and salary expectations. We look forward to your application!
FDD International - Digital Marketing Manager, Beauty (Ascot/Hybrid) employer: DIARY directory Limited
Contact Detail:
DIARY directory Limited Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land FDD International - Digital Marketing Manager, Beauty (Ascot/Hybrid)
✨Tip Number 1
Familiarize yourself with TikTok Shop and its unique features. Understanding how to create engaging content specifically for this platform will set you apart, as it's a key focus of the role.
✨Tip Number 2
Stay updated on the latest trends in the beauty and health sectors. Being able to discuss current trends and how they can be leveraged in digital marketing strategies will demonstrate your industry knowledge.
✨Tip Number 3
Showcase your experience with digital marketing tools like Google Analytics and TikTok Ads Manager. Be prepared to discuss specific campaigns you've managed and the results achieved using these tools.
✨Tip Number 4
Highlight your leadership skills and experiences. Be ready to share examples of how you've successfully led teams and collaborated with other departments to achieve marketing goals.
We think you need these skills to ace FDD International - Digital Marketing Manager, Beauty (Ascot/Hybrid)
Some tips for your application 🫡
Tailor Your Cover Letter: Make sure to customize your cover letter to highlight your experience in digital marketing, especially within the beauty and health sector. Mention specific achievements related to TikTok Shop and how you can contribute to their team.
Showcase Relevant Experience: In your CV, emphasize your 5+ years of digital marketing experience, particularly focusing on e-commerce and social media platforms. Include any specific campaigns you've managed that align with the job description.
Highlight Leadership Skills: Since the role involves team leadership, be sure to include examples of how you've led and mentored teams in previous positions. This will demonstrate your capability to inspire and guide a team effectively.
Include Performance Metrics: When discussing your past roles, include key performance indicators (KPIs) and metrics that showcase your success in digital marketing campaigns. This data-driven approach will strengthen your application.
How to prepare for a job interview at DIARY directory Limited
✨Showcase Your TikTok Expertise
Since the role emphasizes TikTok Shop strategy, be prepared to discuss your experience with TikTok marketing. Share specific examples of campaigns you've managed, focusing on how you drove engagement and sales through this platform.
✨Demonstrate Leadership Skills
Highlight your experience in leading and mentoring teams. Prepare to discuss how you've guided digital marketing specialists in previous roles, and provide examples of successful collaborations with cross-functional teams.
✨Be Data-Driven
The job requires tracking KPIs and reporting on campaign performance. Be ready to talk about how you've used data analytics tools like Google Analytics or TikTok Ads Manager to refine marketing strategies and improve ROI.
✨Stay Ahead of Trends
Show your proactive approach to analyzing trends in the beauty and health sector. Discuss how you keep up with platform shifts and audience preferences, and share any innovative technologies you've experimented with in your campaigns.
