At a Glance
- Tasks: Lead PR for luxury fashion brands and create impactful communications strategies.
- Company: Join Savi, a dynamic agency in the heart of London.
- Benefits: Competitive salary, creative environment, and opportunities to work with top brands.
- Other info: Fast-paced agency culture with room for creativity and growth.
- Why this job: Make your mark in the luxury fashion world and build valuable industry connections.
- Qualifications: 3-5 years in fashion PR with strong media relationships and a passion for luxury.
The predicted salary is between 40000 - 50000 £ per year.
Savi is seeking an experienced, proactive and highly connected PR Manager to join our growing London office. This is an exciting opportunity for someone with a strong background in luxury fashion, lifestyle and contemporary brands who thrives in a fast-paced agency environment and is confident leading accounts with initiative, strategic thinking and cultural awareness.
The ideal candidate will have several years of agency experience across luxury fashion and lifestyle clients, strong media and talent relationships, and a strong understanding of the evolving communications landscape spanning editorial, VIP, influencer, partnerships and community‑led brand building.
Responsibilities- Lead day‑to‑day management of client accounts across fashion, lifestyle and luxury brands.
- Develop and execute strategic PR and communications plans aligned with brand objectives.
- Build and maintain strong relationships with fashion, luxury and lifestyle media, stylists, talent agents, influencers and key industry contacts.
- Proactively secure high‑value editorial coverage, features, interviews and product placement opportunities.
- Manage VIP dressing opportunities, influencer partnerships and talent outreach.
- Support and execute events, press appointments, launches, dinners and brand activations.
- Draft press releases, media pitches, briefing documents, reports and client communications to a high standard.
- Confidently manage showroom activity, sample trafficking and seasonal launches where required.
- Identify new cultural, editorial and partnership opportunities for clients.
- Monitor coverage, industry movements and emerging talent across fashion, media and culture.
- Contribute strategic thinking and creative ideas during client planning and new business conversations.
- Work closely with senior leadership while also operating independently and taking ownership of client accounts.
- 3–5+ years’ experience within a fashion PR, an integrated communications agency or in‑house experience.
- Strong experience across luxury fashion, contemporary fashion and lifestyle brands.
- Excellent existing relationships across fashion, luxury and lifestyle media; talent experience advantageous.
- Highly proactive with the ability to take initiative and independently drive opportunities forward.
- Strong understanding of today’s communications landscape, including editorial PR, VIP, influencer and social amplification.
- Exceptional verbal communication skills and highly presentable.
- Strong organisational skills with the ability to manage multiple projects simultaneously.
- Calm under pressure with excellent attention to detail.
- Passion for fashion, culture, luxury and emerging brands.
- Experience using Launchmetrics or Fashion GPS preferred.
- Existing UK and international fashion contacts highly advantageous.
- Entrepreneurial mindset.
- Solutions‑focused and resourceful.
- Collaborative and positive team player.
- Culturally engaged with a strong taste level and awareness of the luxury landscape.
- Commercially aware and understands how PR supports broader brand growth.
Savi - PR Manager in City of Westminster employer: DIARY directory Limited
At Savi, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture in the heart of London. Our team thrives on creativity and collaboration, offering ample opportunities for professional growth within the luxury fashion and lifestyle sectors. With a focus on strategic thinking and cultural engagement, we empower our employees to take initiative and drive impactful PR campaigns, all while enjoying the vibrant atmosphere of one of the world's fashion capitals.
StudySmarter Expert Advice🤫
We think this is how you could land Savi - PR Manager in City of Westminster
✨Network Like a Pro
Get out there and connect with people in the industry! Attend fashion events, exhibitions, and networking meet-ups. The more faces you know, the better your chances of landing that PR Manager role at Savi.
✨Show Off Your Portfolio
Make sure to have a killer portfolio ready to showcase your past work. Highlight your successful campaigns, media placements, and any influencer partnerships you've managed. This will help us see your experience in action!
✨Be Proactive on Social Media
Use platforms like LinkedIn and Instagram to engage with brands and influencers. Share your insights on luxury fashion and lifestyle trends. This not only shows your passion but also helps you build connections that could lead to job opportunities.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way for us to see your application and get you in front of the right people. Plus, it shows you're genuinely interested in joining the Savi team.
We think you need these skills to ace Savi - PR Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Fashion:When you're writing your application, let your love for fashion and luxury brands shine through. We want to see that you’re not just experienced, but genuinely excited about the industry and the role!
Tailor Your Experience:Make sure to highlight your relevant experience in luxury fashion and lifestyle PR. We’re looking for someone who can hit the ground running, so connect your past roles to what we do at Savi.
Be Proactive in Your Approach:Show us your initiative! In your application, mention specific examples of how you've taken charge in previous roles. We love candidates who can drive opportunities forward without waiting for direction.
Keep It Professional Yet Personal:While we appreciate a professional tone, don’t be afraid to inject a bit of your personality into your application. We’re a collaborative team, and we want to get a sense of who you are beyond your CV!
How to prepare for a job interview at DIARY directory Limited
✨Know Your Brands Inside Out
Before the interview, make sure you research Savi and their clients thoroughly. Understand their brand values, recent campaigns, and any notable media coverage. This will not only show your genuine interest but also help you discuss how your experience aligns with their needs.
✨Showcase Your Connections
As a PR Manager, relationships are key. Be ready to talk about your existing media contacts and how you've leveraged them in past roles. Highlight specific examples of successful collaborations or placements that demonstrate your ability to secure high-value coverage.
✨Demonstrate Strategic Thinking
Prepare to discuss your approach to developing PR strategies. Think of a few examples where you’ve created and executed successful campaigns for luxury or lifestyle brands. Be ready to explain your thought process and how you measure success.
✨Be Ready for Scenario Questions
Expect questions that assess your problem-solving skills and ability to handle pressure. Prepare for scenarios like managing a crisis or launching a new product. Use the STAR method (Situation, Task, Action, Result) to structure your answers effectively.
