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- Tasks: Manage client relationships and lead PR campaigns in beauty and wellness.
- Company: Join capsule., a dynamic agency focused on consumer health and beauty communications.
- Benefits: Enjoy hybrid work, creative projects, and opportunities for professional growth.
- Why this job: Be part of a vibrant team that values creativity and fresh ideas in the beauty industry.
- Qualifications: 4+ years in PR, preferably in beauty; strong media contacts are a plus.
- Other info: No recruitment agencies; apply directly through our platform.
The predicted salary is between 36000 - 60000 £ per year.
capsule. is hiring an Account Manager/Senior Account Manager, Consumer Health OTC + Wellness.
Location: Holborn, London
Hybrid: Monday, Tuesday, and Thursday office attendance expected
Overview: We are looking for a proactive and enthusiastic Account Manager/Senior Account Manager to join our fast-paced, dynamic team. This role is ideal for someone with a strong interest in beauty, wellness, and OTC healthcare who thrives on building media relationships, delivering exceptional client service, and supporting integrated campaigns. You’ll be a collaborative team player with a personable approach and a desire to grow within the industry. You’ll be expected to bring enthusiasm, initiative, and some existing media and influencer contacts, while demonstrating a willingness to develop and learn.
Key Responsibilities
- Client Support & Communication
- Partner closely with senior team members to nurture strong, proactive client relationships across beauty, skincare, and wellness accounts.
- Lead day-to-day client communications, including regular calls and meetings, managing critical paths, and ensuring deliverables align with agreed RTBs (Reasons to Believe) and KPIs.
- Act as a key point of contact for clients, offering strategic input and flagging emerging opportunities or challenges.
- Stay up to date with client activities, competitor landscape, and wider industry trends to help shape proactive recommendations.
- Assist in the development of strategic communications plans, presentations, and quarterly reviews.
- Build and maintain strong relationships with beauty and health journalists, content creators, and influencers – nurturing contacts that lead to meaningful coverage.
- Lead on drafting and distributing press releases, media alerts, influencer briefs, and targeted pitches.
- Secure consistent media placements and influencer collaborations across traditional and digital channels.
- Monitor and evaluate coverage, flagging hero placements and learnings to the team and clients.
- Support the planning, execution, and optimisation of integrated PR and influencer campaigns.
- Own logistical elements of activations – from sampling, seeding, and mailers to event coordination and ambassador partnerships.
- Manage timelines and workflow across internal teams, partners, and suppliers to ensure smooth delivery and high standards.
- Track budgets, liaise with vendors, and ensure all activity remains within scope.
- Prepare clear, insightful campaign reports showcasing media results, influencer content, KPIs, and earned value.
- Gather insights to inform recommendations, optimise future activity, and add strategic value for clients.
- Contribute creative concepts and trend-led thinking to campaign brainstorms, new business decks, and thought leadership opportunities.
- Support in the creation of engaging press materials, brand narratives, and client documents.
The Ideal Candidate
- A confident, proactive communicator who thrives in a client-facing role and is passionate about storytelling in the beauty, skincare, and wellness space.
- Brings a blend of creativity and commercial acumen – able to spot trends, think strategically, and deliver bold yet brand-aligned campaigns.
- Organised, detail-oriented, and thrives in a fast-paced, deadline-driven environment.
- A team player who brings energy, ideas, and a solutions-first mindset to collaboration.
- Has a growing network of relevant media and influencer contacts, or shows a clear ability to cultivate them.
- Demonstrates a genuine interest in consumer health and beauty communications, and wants to go beyond traditional PR – offering clients fresh thinking and integrated campaign strategies.
Qualifications & Experience
- 4+ years’ experience in PR and communications, ideally within a fast-paced agency environment.
- Proven track record in beauty and wellness PR is essential; experience in OTC healthcare is a strong advantage.
- Demonstrated ability to manage and execute successful influencer and VIP engagement campaigns, from seeding to activation.
- Confident in using media monitoring and reporting tools (e.g., Gorkana, CoverageBook, Meltwater) and social platforms to track performance and uncover insights.
- Experience planning and delivering survey-led campaigns, including consumer insights, data storytelling, and media sell-in.
- Familiarity with organising and managing radio days or similar broadcast media opportunities to amplify campaign reach.
capsule. - Account Manager/Senior Account Manager (London) employer: DIARY directory Limited
Contact Detail:
DIARY directory Limited Recruiting Team
example@example.com
StudySmarter Expert Advice 🤫
We think this is how you could land capsule. - Account Manager/Senior Account Manager (London)
✨Tip Number 1
Network actively within the beauty and wellness sectors. Attend industry events, webinars, or local meetups to connect with professionals who can provide insights or even referrals for the Account Manager position at capsule.
✨Tip Number 2
Research capsule.'s recent campaigns and media coverage. Understanding their approach will not only help you in interviews but also allow you to suggest innovative ideas that align with their brand ethos.
✨Tip Number 3
Showcase your existing media and influencer contacts during conversations. Highlighting your network can demonstrate your potential value to capsule. and your ability to hit the ground running in this role.
✨Tip Number 4
Prepare to discuss how you would manage client relationships and campaigns effectively. Think of specific examples from your past experience that illustrate your proactive communication style and strategic thinking.
We think you need these skills to ace capsule. - Account Manager/Senior Account Manager (London)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in PR and communications, especially within beauty and wellness. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for beauty and wellness, along with your proactive approach to client relationships. Mention specific examples of successful campaigns you've managed or contributed to.
Showcase Your Media Contacts: If you have existing media and influencer contacts, mention them in your application. Highlight how these relationships can benefit capsule. and contribute to their campaigns.
Demonstrate Industry Knowledge: In your application, reference current trends in beauty and wellness, and how they relate to the role. This shows your genuine interest and understanding of the industry, which is crucial for the position.
How to prepare for a job interview at DIARY directory Limited
✨Show Your Passion for Beauty and Wellness
Make sure to express your genuine interest in the beauty, wellness, and OTC healthcare sectors during the interview. Share any relevant experiences or projects that highlight your enthusiasm and knowledge in these areas.
✨Demonstrate Your Communication Skills
As an Account Manager, strong communication is key. Prepare examples of how you've successfully managed client relationships and communications in the past. Be ready to discuss how you handle challenges and maintain proactive dialogue with clients.
✨Highlight Your Media Contacts
If you have existing media and influencer contacts, be sure to mention them. Discuss how you've leveraged these relationships in previous roles to secure media placements or collaborations, as this will show your potential value to the team.
✨Prepare for Campaign Management Questions
Expect questions about your experience with campaign planning and execution. Be ready to discuss specific campaigns you've worked on, your role in them, and how you ensured they met KPIs and client expectations.
