At a Glance
- Tasks: Manage communications for luxury beauty clients and implement creative PR strategies.
- Company: Join Purple, a leading global communications agency with a vibrant culture.
- Benefits: Gain valuable experience in beauty PR and work with high-profile brands.
- Other info: Fast-paced environment with opportunities for growth and creativity.
- Why this job: Be part of an exciting team that shapes the beauty industry and builds strong media relationships.
- Qualifications: 1-2 years of Beauty PR experience and strong communication skills required.
The predicted salary is between 36000 - 44000 £ per year.
Purple is actively seeking a bright and enthusiastic Public Relations Account Executive to join its Beauty Division in the agency's London office, working across our high-profile luxury beauty clients to implement communications strategies.
The right candidate must have a genuine passion for managing ongoing communications on behalf of high-profile beauty clients and using initiative in order to achieve exceptional results.
Must be organized, driven and creative.
Strong written communication skills and an established understanding of public relations are essential.
- Media networking and liaising; Building strong relationships with media through regular one-to-one appointments, meetings and attendance of industry events
- Competitive media research and analysis
- Participating in the creation of communications plans
- Supporting on partnership and collaboration opportunities
- Support AM's on communication with all clients, building rapport and credibility
- Proactively pitch story ideas to achieve maximum editorial placement across your brands
- Monitoring all media, print, digital and social channels for brand coverage and competitor activity, scanning relevant articles for distribution around the team
- Handle product and image call-ins, and compile and manage all mass mail outs in timely manner
- Compiling reports and coverage presentations for all clients
- Supporting the team with key launches and events
- Establish and maintain industry contacts with digital influencers and KOL's.
- Day-to-day support on mailings, events, social media promotions, partnerships, blogger and influencer outreach initiatives, and reporting
- Monitor and benchmark social media activities of other competing brands
- Identify and track emerging trends, initiatives, and vendors in the digital space and develop relevant client applications.
- Analyse outcomes and create reports summarising results
- 1-2 years of Beauty PR experience, ideally within an agency scope
- Familiarity with the organization of press reports and press clippings
- Demonstrate solid understanding and ongoing interest in media relations and beauty focused strategy.
- Able to identify communication opportunities through a pro-active approach.
- Ability to work in a fast-paced environment, meeting tight deadlines. Excellent prioritizing and time management.
- Discreet, professional and articulate, with excellent communication skills.
- Extremely well-organized, methodical and efficient, with strong initiative.
- Strong writing skills.
- Computer skills including Outlook, Excel, Power Point
- A good understanding of the beauty & wellness influencer landscape
- Purple are the leading global communications agency, combining our expertise with a range of services that are unique within the market.
Creative, connected and driven, we align business ambition and cultural energy for commercial success.
We are independent in philosophy, attitude and operation.
We represent brands globally whilst providing business strategies individually tailored to each client.
We are seeking an Account Executive to join our London team.
#J-18808-Ljbffr
Account Executive - Beauty employer: Diary Directory Limited
Tomorrow PR is an exceptional employer that fosters a collaborative and dynamic work culture in the heart of London. With a focus on employee growth, we offer opportunities for professional development and encourage creativity in our design, architecture, and interiors projects. Our supportive environment ensures that every team member feels valued and empowered to contribute meaningfully to our clients' success.
StudySmarter Expert Advice🤫
We think this is how you could land Account Executive - Beauty
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like Diary Directory Limited. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like Diary Directory Limited, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research Diary Directory Limited inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Account Executive - Beauty
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of Diary Directory Limited. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at Diary Directory Limited.
How to prepare for a job interview at Diary Directory Limited
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
