At a Glance
- Tasks: Lead digital marketing strategies, focusing on PPC, SEO, and social media management.
- Company: Join Diamond Skin Care, a pioneering dermatology provider with a patient-first approach.
- Benefits: Full-time role with competitive salary and opportunities for career growth.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
- Why this job: Make a real impact in the healthcare sector while enhancing your digital marketing skills.
- Qualifications: Experience in digital marketing, Google AdWords, and web analytics is essential.
The predicted salary is between 35000 - 45000 € per year.
Diamond Skin Care is an innovative dermatology provider that bridges advanced treatments, technology, and expert care with patient needs. Founded in 2007 by Consultant Dermatologist Dr. Deepak Rallan, the company aims to deliver exceptional dermatology services across the private self-pay sector offering rewarding career opportunities for sales, marketing and healthcare professionals. Based in Norwich, Norfolk, Diamond Skin Care manages all operations, product development, and client services centrally. As the only local private dermatology provider led by specialist expertise, the organization is committed to delivering the best dermatology experience for patients and workers.
Role Description
Mon - Fri, 9am-5pm. This is a full-time, on-site role based in Little Melton for a Digital Marketing Manager. The role involves planning and executing all digital marketing strategies with specific emphasis on PPC, SEO and email marketing. The successful candidate will also have responsibility for managing social media accounts, quarterly targeted lead-generation campaigns (including email marketing), web page agile updates and all other lead generation/marketing platforms used by the company. The eventual required target is an uplift in generated leads in line with our unique value services and multiple geographies. If successful, the post holder is expected to develop the marketing department within the company. The role requires excellent metric handling to be produced and analysed accurately. The Digital Marketing Manager will be responsible for overseeing online marketing initiatives, evaluating campaign effectiveness, and collaborating with internal teams to align marketing efforts with company goals. The successful candidate will contribute to elevating the digital presence of Diamond Skin Care while ensuring outreach meets strategic objectives.
Skills and Qualifications
- Proficiency in managing Google AdWords accounts and SEO.
- Strong knowledge of digital marketing techniques and marketing strategies to enhance online presence.
- Strong experience of WordPress and web page creation and editing.
- Experience with web analytics tools to monitor, measure, and optimize digital performance.
- Demonstrated ability to develop, implement and track effective marketing campaigns.
- Demonstrate excellent command of success metrics such as ROAS, CAC, LTV and related ratios.
- Use of Excel/Google Sheets to create pivot tables, dashboards and projection models.
- Bachelor's degree in Marketing, Business, or a related field is preferred.
- Familiarity with healthcare or dermatology industries is a plus.
- Familiarity with Pipedrive CRM is a plus.
Digital Marketing Manager employer: Diamond Skin Care Ltd
Diamond Skin Care is an exceptional employer that prioritises the growth and development of its employees within a supportive and innovative work culture. Located in Little Melton, Norwich, the company offers a unique opportunity to work at the forefront of dermatology, where you can make a meaningful impact on patient care while enjoying a collaborative environment that fosters creativity and professional advancement. With a focus on advanced treatments and technology, employees are encouraged to thrive and excel in their roles, making it a rewarding place for those passionate about digital marketing in the healthcare sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in the dermatology and digital marketing fields. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, especially those related to PPC, SEO, and email campaigns. This is your chance to shine and demonstrate how you can elevate Diamond Skin Care's online presence.
✨Tip Number 3
Prepare for interviews by researching Diamond Skin Care thoroughly. Understand their services, target audience, and current marketing strategies. Bring fresh ideas to the table that align with their goals, and show them how you can contribute to their success.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Diamond Skin Care. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Digital Marketing Manager role. Highlight your experience with PPC, SEO, and email marketing, as well as any relevant metrics you've handled. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about digital marketing and how you can elevate Diamond Skin Care's online presence. Be sure to mention any specific campaigns or successes you've had in the past.
Showcase Your Metrics Knowledge:Since we’re all about results, make sure to showcase your understanding of key metrics like ROAS, CAC, and LTV in your application. We love candidates who can demonstrate their ability to analyse and optimise campaigns effectively!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at Diamond Skin Care Ltd
✨Know Your Digital Marketing Inside Out
Make sure you brush up on your knowledge of PPC, SEO, and email marketing strategies. Be ready to discuss specific campaigns you've managed and the metrics you used to measure their success. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Analytical Skills
Since the role requires excellent metric handling, prepare to talk about how you've used tools like Google Analytics or Excel to track campaign performance. Bring examples of how you've optimised campaigns based on data analysis, as this will demonstrate your ability to drive results.
✨Familiarise Yourself with Diamond Skin Care
Do some research on Diamond Skin Care and its unique value services. Understanding their mission and how they position themselves in the dermatology market will help you tailor your answers and show genuine interest in the company.
✨Prepare Questions for Them
Interviews are a two-way street, so think of insightful questions to ask about their marketing strategies and future goals. This not only shows your enthusiasm for the role but also helps you gauge if the company is the right fit for you.
