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- Tasks: Lead email marketing strategies and generate leads through engaging campaigns.
- Company: Join a leading company in identity and security solutions.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Why this job: Make an impact by optimising email marketing and driving business success.
- Qualifications: Experience in email or digital marketing, with strong communication skills.
- Other info: Dynamic team environment with a focus on innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
About the job
Diamond Search Recruitment are delighted to be representing our client, a leader within their field, providing trusted identity and security solutions. The Email Marketing Specialist will lead on email marketing activities and deliver strategies to maximise lead generation from this channel. The position holder will be responsible for planning and delivering West Marketing email strategies, and as a subject expert guide and support regional marketing managers and the wider West Marketing team in optimising our email marketing. As part of the digital marketing team, the position holder will support the SEM Marketing Manager in maintaining websites.
Main job responsibilities and accountabilities:
- Generate leads from email activities to achieve business goals
- Work with marketing leadership to create an email marketing strategy and set performance KPIs
- Maintain email database, building engaged and well segmented audience lists
- Design, implement and test email marketing campaigns including content writing in line with brand guidelines and messaging framework
- Upgrade email templates using graphics, personalisation and advanced features
- Analyse campaign performance and suggest improvements
- Report on channel performance and revenue generated from email marketing efforts
- Keep up to date with industry and regulatory changes and best practices
- Assist in implementing necessary website edits in CMS
Person specification:
- Sufficient, proven work experience as an Email marketing or Digital marketing specialist
- Proficiency in marketing automation technology preferably Pardot
- Understanding of the full customer journey and experience
- Hands on experience with content management systems
- Knowledge of SEO/SEM and Google Analytics
- Familiarity with analytical and database tools
- Excellent written communication and copywriting skills
- Digital Marketing Degree or a recognised Email Marketing certification
- Knowledge of Salesforce
- Understanding of sales cycles
- Knowledge of HTML, CSS, XML; client and server-side technologies a plus
- Knowledge of Adobe Creative Cloud
Apply today! Diamond Search Recruitment is acting as an Employment Agency in regard to this vacancy.
Email Marketing Specialist in Maidstone employer: Diamond Search Recruitment
Contact Detail:
Diamond Search Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Email Marketing Specialist in Maidstone
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your email marketing campaigns, analytics, and any successful strategies you've implemented. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by brushing up on your knowledge of email marketing tools like Pardot and Salesforce. Be ready to discuss how you've used these tools to drive results in past roles.
✨Tip Number 4
Don't forget to apply through our website! We make it easy for you to find and apply for the Email Marketing Specialist role. Plus, it shows you're serious about joining our team!
We think you need these skills to ace Email Marketing Specialist in Maidstone
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the Email Marketing Specialist role. Highlight your experience with email marketing strategies, lead generation, and any relevant tools like Pardot or Salesforce. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for email marketing and how your skills align with our needs. Don’t forget to mention specific achievements that demonstrate your expertise in the field.
Showcase Your Analytical Skills: Since analysing campaign performance is key, make sure to include examples of how you've used data to drive decisions in past roles. We love seeing candidates who can turn numbers into actionable insights!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Let’s get started on this journey together!
How to prepare for a job interview at Diamond Search Recruitment
✨Know Your Email Marketing Inside Out
Make sure you brush up on your email marketing knowledge before the interview. Understand the latest trends, tools like Pardot, and how to segment audiences effectively. Being able to discuss specific strategies you've used in the past will show you're not just familiar with the concepts but have practical experience too.
✨Showcase Your Analytical Skills
Since the role involves analysing campaign performance, be prepared to talk about how you've used data to drive decisions in previous roles. Bring examples of KPIs you've set and how you measured success. This will demonstrate your ability to not only create campaigns but also optimise them based on performance.
✨Be Ready to Discuss Content Creation
As an Email Marketing Specialist, you'll need to write compelling content that aligns with brand guidelines. Prepare a few examples of your writing or campaigns that highlight your copywriting skills. Discuss how you approach content creation and any tools you use to ensure quality and engagement.
✨Familiarise Yourself with the Company
Research the company and its products thoroughly. Understand their target audience and how they position themselves in the market. This will help you tailor your answers to show how your skills can directly benefit their email marketing efforts and align with their overall business goals.
