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- Tasks: Lead trade marketing strategies to boost brand visibility and sales across the UK.
- Company: Join a successful, award-winning global organisation with modern offices in East Kent.
- Benefits: Enjoy hybrid working, competitive salary, and excellent company perks.
- Why this job: Be part of a dynamic team driving impactful marketing initiatives and strong retailer partnerships.
- Qualifications: Strong communication skills, relevant marketing qualification, and a results-driven mindset required.
- Other info: Some travel within the UK and Ireland is necessary for this role.
The predicted salary is between 36000 - 60000 £ per year.
Diamond Search Recruitment are delighted to be representing our client, a very well-established, award-winning and successful global organisation, who are recruiting for a Trade Marketing Manager. Work within beautiful and modern offices and be part of a team of enjoy driving brand visibility. The role is a permanent opportunity offering hybrid working with an expectation of 2-3 days on site in East Kent. There will be some travel, within the UK and Ireland, required for this role, to meet with retailers.
It is essential to be confident and have strong communication skills to maintain and further build existing client relationships.
The role – As Trade Marketing Manager you will work closely with the UK Sales Manager and lead and implement trade marketing strategies across all segments of the business, in the UK. This role will be pivotal in driving brand visibility, sales growth, and strong retailer partnerships within the UK market. To succeed in this role, collaboration with the sales team, key retail partners, and the wider marketing function to ensure impactful, regionally tailored trade marketing initiatives that align with the overall brand and business goals.
The Trade Marketing Manager will be required to do the following:
- Trade Marketing Strategy: Develop and execute comprehensive trade marketing strategies that align with the overall brand objectives.
- Retailer Engagement & Partnerships: Build and maintain strong relationships with sales, key retail partners, including e commerce platforms, wholesalers, and large retail chains.
- In-Store & Online Activations: Implement high-impact in-store displays, POS materials, and digital assets to drive conversion at the retail level. Work closely with retail partners to ensure successful execution of product launches.
- Product Promotion: Design and deliver product promotional campaigns, including omni-channel online activations, in-store displays and point-of-sale materials to increase product visibility and sales.
- Product Launch: Create and build on existing marketing collateral to successfully launch product with key accounts, utilising retailer\’s marketing mix to ensure maximum brand coverage and sales.
- Sales Support: Provide support to the sales team by developing trade marketing tools, presentations, and product training materials that help position the brand effectively in-store and online. Ensure that the sales force has all necessary resources to maximize brand performance at the point of sale.
- Event Management: Responsible for managing exhibitions, trade events/fairs and education events.
- Cross-Functional Collaboration: Work closely with the EMEA trade marketing team, brand management, sales, digital, and product teams to ensure seamless execution of trade marketing initiatives.
- Ensure all marketing activities meet the objectives of the business within agreed timeline and budgetary parameters.
- Drive growth by increasing brand and product visibility with key retailers.
- Have ownership of key areas of responsibility and realise departmental strategy into marketing plans to ensure company objectives are met.
- Reporting: Track retailer performance to ensure sales targets are met. Measure and report on effectiveness of trade marketing initiatives, making recommendations and adapting to meet objectives.
- Insights: Identify retailer and specific end-user needs and preferences to inform marketing decisions. Monitor competitor activity to identify additional growth opportunities.
The successful Trade Marketing Manager should ideally be able to demonstrate the following:
- Excellent communication skills – it is key to continue to maintain and build on existing key clients and stakeholders
- Relevant Marketing qualification
- Results driven and commercially astute
- Strong negotiation skills
- Social Media knowledge
- Ability to analyse market data and derive actionable insights to inform marketing strategies
- Must have drivers licence
The Trade Marketing Manager will be rewarded with a competitive salary, plus excellent company benefits.
What are you waiting for? APPLY TODAY!
Diamond Search Recruitment is acting as an Employment Agency in regard to this vacancy.
Trade Marketing Manager employer: Diamond Search Recruitment Ltd
Contact Detail:
Diamond Search Recruitment Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager
✨Tip Number 1
Familiarise yourself with the latest trends in trade marketing and retail strategies. This will not only help you understand the role better but also allow you to engage in meaningful conversations during interviews, showcasing your knowledge and enthusiasm for the position.
✨Tip Number 2
Network with professionals in the trade marketing field, especially those who have experience working with retailers. Attend industry events or webinars to connect with potential colleagues and gain insights into what makes a successful Trade Marketing Manager.
✨Tip Number 3
Prepare specific examples of how you've successfully implemented marketing strategies in previous roles. Be ready to discuss how these experiences can translate to driving brand visibility and sales growth for our company.
✨Tip Number 4
Research our company’s current trade marketing initiatives and be prepared to discuss how you could enhance them. Showing that you’ve done your homework will demonstrate your genuine interest in the role and your proactive approach.
We think you need these skills to ace Trade Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, particularly any roles where you've developed and executed marketing strategies. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your communication skills and explains how your background aligns with the responsibilities of the Trade Marketing Manager position. Mention specific achievements that demonstrate your ability to drive brand visibility and sales growth.
Showcase Relevant Skills: In your application, emphasise your negotiation skills, social media knowledge, and ability to analyse market data. Provide examples of how you've used these skills in previous roles to achieve results.
Follow Up: After submitting your application, consider sending a polite follow-up email to express your continued interest in the position. This can help keep you on the radar of the hiring team and show your enthusiasm for the role.
How to prepare for a job interview at Diamond Search Recruitment Ltd
✨Showcase Your Communication Skills
As a Trade Marketing Manager, strong communication skills are essential. Be prepared to demonstrate your ability to engage with various stakeholders, including sales teams and retail partners. Use examples from your past experiences to illustrate how you've successfully built and maintained relationships.
✨Understand the Brand and Market
Research the company and its products thoroughly before the interview. Understand their brand objectives and current market position. This knowledge will help you tailor your responses and show that you're genuinely interested in contributing to their trade marketing strategies.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities and strategic thinking. Prepare for scenario-based questions where you might need to outline how you would develop a trade marketing strategy or handle a challenging retailer relationship. Think through your approach and be ready to discuss it.
✨Highlight Your Analytical Skills
The role requires analysing market data and deriving insights. Be ready to discuss your experience with data analysis and how you've used insights to inform marketing strategies in the past. Providing specific examples will demonstrate your capability in this area.
