At a Glance
- Tasks: Lead digital marketing strategy and optimise website performance for multiple brands.
- Company: Dynamic company focused on digital growth and innovation.
- Benefits: Competitive salary, benefits, and opportunities for professional development.
- Other info: Collaborative culture with significant scope for ownership and influence.
- Why this job: Make a real impact on lead generation and revenue in a fast-paced environment.
- Qualifications: Proven experience in digital marketing, SEO, and strong analytical skills.
The predicted salary is between 50000 - 60000 £ per year.
Location: Ashford, Kent (Office-based)
Salary: £50,000 - £60,000 + benefits
Contract: Full-time, Permanent
Overview
Our client is investing heavily in digital growth and is seeking a commercially driven Head of Digital Marketing to take ownership of website performance and lead generation strategy across multiple brands. This is a high-impact, senior role where you will directly influence enquiry generation, conversion rates, and overall digital performance.
The Role
As Head of Digital Marketing, you will lead and optimise the performance of multiple group websites, ensuring they function as effective lead generation tools rather than static brand sites. You will take a hands‑on and strategic approach, focusing on:
- Driving qualified leads and improving conversion rates
- Strengthening SEO performance across all brands
- Enhancing website journeys and user experience
- Aligning digital activity with commercial growth objectives
Key Responsibilities
- Develop and implement a group‑wide website marketing strategy
- Own and improve website performance, including CRO, SEO, and lead generation
- Analyse user behaviour and website performance data to drive improvements
- Optimise landing pages, enquiry flows, and conversion journeys
- Lead SEO strategy (technical, on‑page, content, and keyword planning)
- Collaborate with sales, content, design, and development teams
- Deliver A/B testing, funnel optimisation, and performance improvements
- Build reporting dashboards and communicate insights to stakeholders
- Monitor competitor activity and identify growth opportunities
About You
You will be a commercially focused digital marketing leader who understands how to turn website traffic into meaningful business enquiries. You will:
- Bring a data‑driven mindset with strong analytical capability
- Be confident working across multiple brands and stakeholders
- Combine strategic thinking with hands‑on execution
- Understand how website performance ties directly to revenue growth
Skills & Experience Required
- Proven experience in a senior digital marketing / SEO / CRO / website performance role
- Strong knowledge of conversion rate optimisation (CRO), SEO (technical, on‑page, and content), website structure and UX principles, and B2B website lead generation
- Strong analytical skills and ability to translate data into action
- Experience with tools such as GA4, Search Console, SEMrush, Ahrefs, or similar
- Ability to manage multiple projects and priorities effectively
Desirable
- Experience across multi‑brand or multi‑site environments
- Knowledge of CMS platforms (e.g. WordPress, Shopify, Webflow)
- Understanding of CRM integration (e.g. HubSpot)
- Exposure to paid media or broader performance marketing channels
Why Apply
- Opportunity to lead digital strategy across a growing group
- Visible commercial impact on lead generation and revenue
- Collaborative, fast‑paced business environment
- Strong scope for ownership and influence
Head Of Digital Marketing employer: Diamond Search Recruitment Ltd
As the Head of Digital Marketing in Ashford, Kent, you will join a forward-thinking company that prioritises digital growth and innovation. With a collaborative and fast-paced work culture, you will have the opportunity to make a visible impact on lead generation and revenue while enjoying strong support for your professional development. The company offers a competitive salary and benefits, ensuring that you are well-rewarded for your contributions in this high-impact role.
Contact Details:
Diamond Search Recruitment Ltd Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land Head Of Digital Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Diamond Search Recruitment Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Diamond Search Recruitment Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Diamond Search Recruitment Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Diamond Search Recruitment Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head Of Digital Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Diamond Search Recruitment Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Diamond Search Recruitment Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Diamond Search Recruitment Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Diamond Search Recruitment Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Diamond Search Recruitment Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Diamond Search Recruitment Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
